A/B: Product and Price Testing

I manage a small store and honestly thought A/B testing would be much harder to set up. We’ve tested different images, layouts, and bits of copy, and the results have helped us understand what customers seem to respond to. Another nice surprise is that I haven’t noticed any real difference in site speed. The dashboard did take some getting used to, though. A few of the labels weren’t immediately obvious, so I had to spend some time figuring out where everything was.