404/301 SC Easy URL Redirects

I had been working on my google ads and realized I had many, many broken links so my customers were seeing things like page not found etc!! Really kills time on site and conversions. Someone mentioned the Easy Redirects app. I downloaded it but just had a hard time grasping the terminology and how to fix (redirect) my broken urls. Easy Redirects customer service rocks!! They stuck with me and my ongoing questions until the light bulb came on! I now have a much better understanding on how negatively broken urls can impact a store and thankfully NOW I'll be able to fix them before I lose too many potential customers!! Thank you Corin, and everyone at Easy Redirects!