Route ‑ Protection & Tracking

Route ‑ Protection & Tracking

by RouteApp LLC

Fuel Growth with Order Protection, Package Tracking & More

3.9 of 5 stars(221 reviews)

Modern Package Tracking

Build trust and loyalty with Visual Tracking™ that shows shoppers where packages are in real time for the ultimate transparency.

Premium Order Protection

Reduce loss, boost your bottom line, and increase customer loyalty with best-in-class order protection.

Intuitive Engagement Tools

Encourage additional purchases by engaging your customers when buying intent is the highest.

About Route ‑ Protection & Tracking

All About Route

Route offers a connected suite of post-purchase solutions for online retailers. With Route, Shopify merchants can optimize their post-purchase experience, increase customer lifetime value, and differentiate their brand by offering customers:

  • Package tracking built for the needs of modern consumers.
  • Order protection against loss, theft, or damage.
  • Genuine customer engagement from purchase to delivery.

With these solutions, Route transforms the post-purchase journey from an undervalued afterthought into a loyalty-generating customer experience.

Benefits of Route

Don’t leave the last mile of your customer experience to chance in the hands of third-party carriers. By adding Route’s post-purchase solutions to the customer experience, online merchants:

  • Take control of the brand experience from checkout to delivery.
  • Increase conversion, loyalty, and customer retention.
  • Reduce support costs, claims resolution time, and frustration.
  • Give customers confidence and peace of mind at checkout.
  • Get valuable insights into claims filed by customers.

How Package Tracking Works

When Route is installed, Track is implemented automatically for free. Your store will instantly have the ability to bring package tracking to life with immersive web and mobile experiences for customers who use the Route app, even if they didn’t purchase protection.

With Track, merchants can customize their unique brand profile and add branded content to shipping notifications (coming soon!). It’s a direct path to increase customer engagement, meet modern expectations, and keep shoppers informed as their purchases go from warehouse to doorstep.

How Package Protection Works

Once Route is installed on your store, customers will be able to add package protection against loss, theft, and damage right on the checkout page.

Protection is free for merchants and costs customers up to 2% of their cart total (with a minimum of $.98) when they opt in.

Should an issue arise, customers can quickly file claims through a link sent via email or directly in the Route app. Once a claim is submitted, Route jumps into action. Based on the merchant’s preference, Route will either refund the purchase or reorder the same products for the customers—ultimately creating a second sale for the merchant.

Customer claims are swiftly resolved while merchants save time and retain more revenue.

Ready to Download? Add Route in Minutes

To add Route to your store, simply click the “Add app” button. Next, authorize the connection between your store and Route. This allows us to install the Route widget on your cart page, giving you immediate access to Protect and Track.

Adding Route to your store doesn’t require any coding knowledge. You can be up and running in minutes!

See the app in action

Explore how the app works in an example store.

View example store

Media gallery




3.9 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.
  • 5 of 5 stars
    71% of ratings are 5 stars
  • 4 of 5 stars
    6% of ratings are 4 stars
  • 3 of 5 stars
    1% of ratings are 3 stars
  • 2 of 5 stars
    5% of ratings are 2 stars
  • 1 of 5 stars
    16% of ratings are 1 stars

Most recent reviews


I was having trouble with my Checkout button disappearing. I have reached out to support and was advised that this is not a Route issue. When I don't have Route installed everything works fine. This issue is caused by the Route code being placed in the wrong spot. I had to do the coding myself due to no response to an email that was sent to Chris. Route is refusing to help and advised to me to locate a web designer. I am forced to delete the app due to no assistance with the incorrect coding

Senita Athletics

"Working with Cyntia has been so great and you guys have always been helpful and accommodating to all our needs. Your response times are fast and the customers that utilize route haven't had a whole lot of issues. It is much easier to work with you all than with USPS when it comes to issues with missing or damaged packages."

No B.S. Skin Care

It was great when they started, but it quickly became a scam. Route provides an inferior service than we provide our customers. Our SLAs for customer service responses are much faster, whereas Route will take over a week to answer a legitimate customer claim. Ultimately, they've been making money off our website and offering a poor insurance solution to our customers. In the process, we lost money and our reputation got harmed. Their customer service (that was amazing before) could only shrug and apologize. The app works technically well... but the service they provide is really subpar.

Developer reply

June 15, 2021

Hi there,

Thank you for sharing this feedback. At Route, we pride ourselves on offering world-class customer service, and we’re so sorry to hear your experience fell short of expectations. We’d be happy to look into your situation and answer questions about the process.

First, we want to apologize for any delay in response to your customers. The Route team works hard to respond to every claim in a timely manner, and we understand the impact a delayed response has on the customer experience. We apologize for any delays that may have happened. We know this doesn’t always make for a great experience for customers.

Second, we understand the importance of the post-purchase experience and the impact it has on your reputation and revenue. Package protection should be a good, easy experience for you and your customers, which is why we're happy to assist further if you feel any claims have been wrongfully denied. Please reach out to with claims you'd like us to revisit, and we'd be more than happy to double check issues. Our team has been notified and we'll be on the lookout! Our goal is to always do right by merchants and their customers, so if mistakes were made, we'll catch them.

Feel free to reach out with any other questions as well. We’d love to help however we can.

All the best,

Bianca, Customer Service