Segments Analytics

Segments Analytics

by Tresl Inc.

Find hidden revenue potential with automated segmentation

5.0 of 5 stars(19 reviews)

Segment customers effortlessly

Get 15+ profit-driving customer segments with built-in data intelligence. Customize or build your own with purchase behavior, tags, and more

Drive additional revenue

Take action on revenue opportunities with timely recommendations to increase repeat purchases, CLV, and retention with prebuilt segments

One segment, all channels

Push & sync segments across email, Facebook, and Google with ease. Take control of your marketing data and analytics reporting


About Segments Analytics

Simple, intuitive, and actionable ecommerce analytics

Segments Analytics gives the modern brand immediate access to enterprise-grade analytics and insights. Savvy merchants know that generic metrics and email blasts are no longer sufficient in today's hyper-competitive marketplace. Created by former data scientists from Linkedin, Segments helps brands uncover hidden insights and take action to grow their business.

Stores with the most success on Segments have:

  • 100+ orders per month
  • 2,500+ total customers
  • 50+ product SKUs
  • 3+ months of order history

Stores should use Segments to:

  • Deeply understand customers using key metrics like lifetime value, AOV, ARPU, AOPU, conversions, and churn rate across different historical date ranges
  • Target customers lifecycle stages using dynamic time frame cutoffs for active, at risk, and churned customer states
  • Segment customers automatically with RFM (Recency, Frequency, Monetary) framework and top revenue-generating use cases
  • Build new segments by filtering on total spend, demographics, purchase behavior, product attributes, and customer tags
  • Sync segments for omni-channel targeting, refreshed automatically
  • Measure performance across all time periods, including monthly cohorts across 30, 60, 90, and 180 day periods
  • Map the customer journey for different segments and buyer types to understand timing, products, and device usage
  • Uncover upsell and cross-sell opportunities with product combos that increase repeat purchases and CLV
  • Work with expert data scientists for analyses and recommendations

Unlike email marketing services, Segments is native to your core ecommerce data and acts as the decision engine for marketing and other objectives. Plug and play Segments with other email and messaging tools — there are no switching costs.

Agencies managing multiple stores use Segments to:

  • Scale analytics and reporting using automated metrics, insights, and funnel analytics
  • Save time and money on preparation, turning 5 hours into 5 minutes of compiling comprehensive reports
  • Grow their services with advanced data science, from RFM segmentation to beautiful visuals of product combos

Additional benefits and features:

  • Integration with email service providers (Klaviyo, Mailchimp, ActiveCampaign) to show campaign performance including open and click rates
  • Weekly report of funnel analytics across acquisition, activation, retention, and churn
  • Export to Facebook custom audience with CLV for easy lookalike campaigns
  • Save $$$ on email by suppressing low value and inactive user profiles
  • Great replacement for various tools like Google Analytics, Data Studio, Glew, Conversific, Kissmetrics, Mixpanel, Metrilo, ReSci, Retention Grid, OrderMetrics

Integrates with

  • Klaviyo,
  • Mailchimp,
  • Facebook Audience,
  • ReCharge,
  • ActiveCampaign

See the app in action

Explore how the app works in an example store.

View example store

Media gallery

Support

Pricing 14-day free trial

See all pricing options

External charges may apply. These charges are billed by the external provider and won’t appear on your Shopify invoice.

Free Forever

Free to install

Always available, always free. Get 30 days of customer insights and performance metrics; only upgrade when needed.

  • 30 days of data analysis

  • 50 customers per export

  • 30+ metrics including AOV, CLV

  • Executive Summary

  • Basic analytics

Small Business

$79/month

Automated segmentation, advanced analytics, and filtering & syncing up to 5,000 customers per segment

  • Everything in Free +

  • 1 year of data analysis

  • 5,000 customers per export

  • 2 staff accounts

  • Automated segments

  • Customer filtering & analytics

Growth

$239/month

Everything in Small Business + more historical data, more exports limit, and product analytics

  • 2 years of data analysis

  • 25,000 customers per export

  • 5 staff accounts

  • Automated segments

  • Customer filtering & analytics

  • Product analytics

* All charges are billed in USD. Recurring charges, including monthly or usage-based charges, are billed every 30 days.

Overall rating
5.0 of 5 stars
Based on 19 reviews

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Most recent reviews

Ikonick

Segment is a game-changer for us. We're able to gain a birds-eye view on all of our cohorts--thanks to Segment's ability to blend data from order, product, and customer tables altogether. Easy navigation, actionable. Highly recommend

The Cereal School

Segments is a must-have app for better understanding your customers. Love the Klaviyo integration. Great support from John and the team as well!

Luxe Fitness

Highly recommend - we’ve tried several different analytical apps - this is the first one that gives you recap flexibility to break down the customer and product data into the segments we need to target. With the capability to feed into klaviyo and Facebook this is a powerful tool.