Actionable insights & reports
Unlock your data to know when & what customers are buying. Take action with timely recommendations to increase repeat sales & order value.
1-click customer segmentation
Get 30+ prebuilt customer segments like Most likely to churn and Top spenders instantly. Build campaigns by segment to increase conversions.
Sync across marketing channels
Sync segments across email, Facebook, and Google to build targeted campaigns. Lower CAC with custom audiences built from the best customers.
About Segments Analytics
Big brands have access to expensive talent and software to optimize their marketing with data—You don't. In today's hyper-competitive marketplace, generic metrics and email blasts are no longer sufficient. Created by former data scientists from Linkedin, Segments gives you the analytical powers without the price tag, so you can uncover hidden data insights and take action via prebuilt segmentation to grow your business.
Stores with the most success on Segments have:
- 100+ orders per month
- 10,000+ total customers
- 50+ product SKUs
- 6+ months of order history
Automated customer segments
- Most likely to purchase
- Most likely to churn (lapse)
- Lifecycle stage: Active, At risk, Churned
- Buyer stage: One timers, Repeats, Loyals
- High spenders (whales)
- At risk high value
- Churned high value
- Discount buyers
- Active subscribers
- Wholesale customers
- + Custom segments created with attribute, product, tags, and demographic filters
Metrics & KPIs per segment
- Customer lifetime value (CLV or LTV)
- Average order value (AOV)
- Average revenue per user (ARPU)
- Repeat customers rate
- Customers moving through Lifecycle x Buyer stages
- Monthly customer cohorts — ARPU, repeat rate, Churn
- Average time to first purchase and between purchases
- Order timing for 1st, 2nd, 3rd+ through lifecycle
- Email campaign open rate, click rate, conversions, and revenue within 7 days and 30 days
- Hot and cold trending products & product variants
- First purchase product cohort —ARPU, repeat rate, AOV, CLV
- Cross-sell product combos
Additional benefits and features:
- Deeply understand customers using key metrics like lifetime value, AOV, ARPU, AOPU, conversions, and churn rate across different historical date ranges
- Measure performance across all time periods, including monthly cohorts across 30, 60, 90, and 180 day periods
- Map the customer journey for different segments and buyer types to understand timing, products, and device usage
- Integrate with email service providers (Klaviyo, Mailchimp, ActiveCampaign) to show campaign performance including open and click rates
- Report on funnel analytics across acquisition, activation, retention, and churn
- Export to Facebook custom audience with CLV for easy lookalike campaigns
- Save $$$ on email by suppressing low value and inactive user profiles
- Great replacement for various tools like Google Analytics, Data Studio, Glew, Conversific, Kissmetrics, Mixpanel, Metrilo, OrderMetrics, Littledata
Unlike email marketing services, Segments is native to your core ecommerce data and acts as the decision engine for marketing and other objectives. Plug and play Segments with other email and messaging tools — there are no switching costs.
- Facebook Audience,
- Google Audience
Pricing 14-day free trial
External charges may apply. These charges are billed by the external provider and won’t appear on your Shopify invoice.
Free to install
Always available, always free. Get 30 days of customer insights and performance metrics; only upgrade when needed.
30 days of data analysis
50 customers per export
30+ metrics including AOV, CLV
Automated segmentation, advanced analytics, and filtering & syncing up to 5,000 customers per segment
Everything in Free +
1 year of data analysis
5,000 customers per export
2 staff accounts
Customer filtering & analytics
Everything in Small Business + more historical data, more exports limit, and product analytics
2 years of data analysis
25,000 customers per export
5 staff accounts
Customer filtering & analytics
* All charges are billed in USD. Recurring charges, including monthly or usage-based charges, are billed every 30 days.
Most recent reviews
I am delighted with Segments. It gives great guidance on cohorts, next purchase and customer journey. It is a time saver too, boiling the stats down to actionable next steps and letting me get to work marketing to customers.
Sol de Janeiro
We originally installed Segments to have access to better customer and product data which helped inform business decisions. We were happy with the mid-tier analytics we had access to. We realized our business needed even deeper insights and decided to upgrade our Segments account to the Enterprise level which gives us access to the team behind Segments to act as our data analysts. We've worked on countless projects with the team and have received reports and recommendations around specific business cases that have changed how we're thinking about product assortment and customizing our marketing strategy based on insights.
After looking and trying many different customer analytics/customer loyalty apps for both insights and syncing to Klaviyo, this one is the best we've found. The analytics , UX, and design of how data is presented is very intuitive and questions we had our customers were answered in one of the many different tabs. The ability to sync to our marketing stack incl FB and Klaviyo is very helpful. Don't think we'll need a data team for a while as this will take us far.