Actionable insights & reports
Unlock your data to know when & what customers are buying. Take action with timely recommendations to increase repeat sales & order value.
1-click customer segmentation
Get 30+ prebuilt customer segments like Most likely to churn and Top spenders instantly. Build campaigns by segment to increase conversions.
Sync across marketing channels
Sync segments across email, Facebook, and Google to build targeted campaigns. Lower CAC with custom audiences built from the best customers.
About Segments Analytics
Powerful marketing analytics & automation. In today's hyper-competitive marketplace, generic metrics and email blasts are no longer sufficient. Segments is built by former data scientists from Linkedin to give you analytical powers without the price tag, so you can uncover hidden data insights and take action via prebuilt segmentation to grow your business.
Stores with the most success on Segments have:
- 100+ orders per month
- 10,000+ total customers
- 50+ product SKUs
- 6+ months of order history
Automated customer segments
- Most likely to purchase
- Most likely to churn (lapse)
- Lifecycle stage: Active, At risk, Churned
- Buyer stage: One timers, Repeats, Loyals
- High spenders (whales)
- At risk high value
- Churned high value
- Discount buyers
- Active subscribers
- Wholesale customers
- + Custom segments created with attribute, product, tags, and demographic filters
Metrics & KPIs per segment
- Customer lifetime value (CLV or LTV)
- Average order value (AOV)
- Average revenue per user (ARPU)
- Repeat customers rate
- Customers moving through Lifecycle x Buyer stages
- Monthly customer cohorts — ARPU, repeat rate, Churn
- Average time to first purchase and between purchases
- Order timing for 1st, 2nd, 3rd+ through lifecycle
- Email campaign open rate, click rate, conversions, and revenue within 7 days and 30 days
- Hot and cold trending products & product variants
- First purchase product cohort —ARPU, repeat rate, AOV, CLV
- Cross-sell product combos
Additional benefits and features:
- Deeply understand customers using key metrics like lifetime value, AOV, ARPU, AOPU, conversions, and churn rate across different historical date ranges
- Measure performance across all time periods, including monthly cohorts across 30, 60, 90, and 180 day periods
- Map the customer journey for different segments and buyer types to understand timing, products, and device usage
- Integrate with email service providers (Klaviyo, Mailchimp, ActiveCampaign, Bronto) to show campaign performance including open and click rates
- Report on funnel analytics across acquisition, activation, retention, and churn
- Export to Facebook custom audience with CLV for easy lookalike campaigns
- Save $$$ on email by suppressing low value and inactive user profiles
- Great replacement for various tools like Google Analytics, Data Studio, Glew, Conversific, Kissmetrics, Mixpanel, Metrilo, OrderMetrics, Littledata
Unlike email marketing services, Segments is native to your core ecommerce data and acts as the decision engine for marketing and other objectives. Plug and play Segments with other email and messaging tools — there are no switching costs.
- Facebook Audience,
Pricing 14-day free trial
Free to install
Always available, always free. Get 30 days of customer insights and performance metrics; only upgrade when needed.
Automated segmentation, advanced analytics, and filtering & syncing up to 5,000 customers per segment
Everything in Small Business + more historical data, more exports limit, and product analytics
* All charges are billed in USD. Recurring charges, including monthly or usage-based charges, are billed every 30 days.
Most recent reviews
We use the customer lifecycle analysis by Segments as the backbone of our email flow strategy within Klaviyo. It provides an intelligent, automated structure for how we communicate with our clients in the different phases of their customer journey. This service has been a significant revenue driver for our business.
It's very useful because it is easy to get data that we have to assign a data scientist to make it usually. And customer support are very awesome. I ask request so many times, then they response very quick and kind.
If you want to growth your business by your data, I highly recommend this app. I request more app that can integrate.
Thank you so much! Glad we could help, and we are happy to be your data scientist :D
Amazing app for shopify. Breaks down the data on a very easy way to consume. John, the founder of Segments does an amazing job with his team, delivering a great experience for the clients. I only have great things to say about Segments...
Thanks so much for the glowing review!