Segments Analytics

Increase repeat revenue with prebuilt segmentation & insights

Free plan available. 14-day free trial. Additional charges may apply.

Key values section

Actionable insights & reports

Unlock your data to know when & what customers are buying. Take action with timely recommendations to increase repeat sales & order value.

1-click customer segmentation

Get 30+ prebuilt customer segments like Most likely to churn and Top spenders instantly. Build campaigns by segment to increase conversions.

Sync across marketing channels

Sync segments across email, Facebook, and Google to build targeted campaigns. Lower CAC with custom audiences built from the best customers.

Segments Analytics

Segments Analytics

Shopify Plus Certified App Partner. 2x Staff Picks. Trusted by 1800+ stores, including ILIA Beauty, True Botanicals, Sol De Janeiro, Milk Bar, JSHealth, Nick's, Meshki, BJJ Fanatics, and many more.

"After looking and trying many different customer analytics apps, this one is the best we've found. The analytics, UX, and design is very intuitive. The ability to sync to our marketing stack including FB and Klaviyo is very helpful Don't think we'll need a data team for a while." —Albert Chong, Vice President, Digital Marketing, ILIA Beauty

We make data more human.

Built exclusively for Shopify, Segments provides analytics and customer segmentation for Shopify and Shopify Plus brands to easily set up segmented marketing campaigns across email, Facebook, and Google. We’re data scientists at heart that help stores leverage their 1st-party data to find opportunities like product journeys, buying cycles, and other customer behaviors for use in automated campaigns. Customers love us for our intuitive analytics and 1-click integration with marketing channels.

How our customers benefit from Segments:

  • Increase repeat purchase by up to 60%
  • Boost CTR with segmented campaigns and increase email revenue
  • 2x your at-risk recovery rate with precisely timed flows
  • Saving weeks of manual work by directly leveraging segmentation strategy built with machine learning
  • Excellent customer support by trusted data experts
  • Easily leverage 1st party data without needing a data team
  • Integrate with your top marketing channels

Key features and benefits

  • Plug & play 30+ segmentation strategies to marketing channels
  • Integrates with Klaviyo, Omnisend, Active Campaign, Facebook, Google, PostScript, Drip, Mailchimp, Recharge
  • Insights to drive repeat purchase with repurchase timing, next purchase mapping by gateway products, cross-sell and replenishment cycles
  • Fully filterable business intelligence reports
  • Customer cohort to understand how new customers progress following 30/60/90 days up to 2 years after their purchase across revenue, repeat rate, and churn
  • Track performance using our 1-page executive summary with KPIs such as new vs. repeat revenue, profit margin, AOV, ARPU, Avg. number of orders (ANO)
  • Built-in Customer Lifetime Value (CLV) model at the customer and segment level
  • Leverage 1st party data segments to build winning lookalike audiences and custom audiences with Facebook and Google for retargeting and user acquisition
  • Great replacement for various tools like Google Analytics, Data Studio, Glew, Daasity, Peel, Lifetimely, RetentionX, OrderMetrics, Littledata

Get started in a few clicks with our 14-day risk-free trial, there are zero set up cost

We don't install anything on your site and does not affect your site speed

Launch date

Integrates with

  • Klaviyo
  • Mailchimp
  • Facebook Ads
  • Google Ads
  • Postscript
  • Yotpo
Segments Analytics

Segments Analytics

Shopify Plus Certified App Partner. 2x Staff Picks. Trusted by 1800+ stores, including ILIA Beauty, True Botanicals, Sol De Janeiro, Milk Bar, JSHealth, Nick's, Meshki, BJJ Fanatics, and many more.

"After looking and trying many different customer analytics apps, this one is the best we've found. The analytics, UX, and design is very intuitive. The ability to sync to our marketing stack including FB and Klaviyo is very helpful Don't think we'll need a data team for a while." —Albert Chong, Vice President, Digital Marketing, ILIA Beauty

We make data more human.

Built exclusively for Shopify, Segments provides analytics and customer segmentation for Shopify and Shopify Plus brands to easily set up segmented marketing campaigns across email, Facebook, and Google. We’re data scientists at heart that help stores leverage their 1st-party data to find opportunities like product journeys, buying cycles, and other customer behaviors for use in automated campaigns. Customers love us for our intuitive analytics and 1-click integration with marketing channels.

How our customers benefit from Segments:

  • Increase repeat purchase by up to 60%
  • Boost CTR with segmented campaigns and increase email revenue
  • 2x your at-risk recovery rate with precisely timed flows
  • Saving weeks of manual work by directly leveraging segmentation strategy built with machine learning
  • Excellent customer support by trusted data experts
  • Easily leverage 1st party data without needing a data team
  • Integrate with your top marketing channels

Key features and benefits

  • Plug & play 30+ segmentation strategies to marketing channels
  • Integrates with Klaviyo, Omnisend, Active Campaign, Facebook, Google, PostScript, Drip, Mailchimp, Recharge
  • Insights to drive repeat purchase with repurchase timing, next purchase mapping by gateway products, cross-sell and replenishment cycles
  • Fully filterable business intelligence reports
  • Customer cohort to understand how new customers progress following 30/60/90 days up to 2 years after their purchase across revenue, repeat rate, and churn
  • Track performance using our 1-page executive summary with KPIs such as new vs. repeat revenue, profit margin, AOV, ARPU, Avg. number of orders (ANO)
  • Built-in Customer Lifetime Value (CLV) model at the customer and segment level
  • Leverage 1st party data segments to build winning lookalike audiences and custom audiences with Facebook and Google for retargeting and user acquisition
  • Great replacement for various tools like Google Analytics, Data Studio, Glew, Daasity, Peel, Lifetimely, RetentionX, OrderMetrics, Littledata

Get started in a few clicks with our 14-day risk-free trial, there are zero set up cost

We don't install anything on your site and does not affect your site speed

Launch date

Integrates with

  • Klaviyo
  • Mailchimp
  • Facebook Ads
  • Google Ads
  • Postscript
  • Yotpo

Pricing 14-day free trial

See all pricing options

Free Forever

Free to install

Always available, always free. Get 30 days of customer insights and performance metrics; only upgrade when needed.

  • 30 days of data analysis
  • 50 customers per export
  • 30+ metrics including AOV, CLV
  • Executive Summary
  • Basic analytics

Small Business

$79/month

Automated segmentation, advanced analytics, and filtering & syncing up to 5,000 customers per segment

  • Everything in Free +
  • 1 year of data analysis
  • 5,000 customers per export
  • 2 team accounts
  • Automated segments
  • Email and Facebook integration

Growth

$239/month

Everything in Small Business + more historical data, more exports limit, and product analytics

  • Everything in Small Business +
  • 2 years of data analysis
  • 25,000 customers per export
  • 5 team accounts
  • Advanced product analytics

Unlimited

$849/month

Everything in Growth + more historical data, unlimited exports limit, and priority data processing

  • Everything in Growth +
  • 5 years of data analysis
  • Unlimited customer export
  • 20 team accounts
  • Priority data processing
  • Priority support

* All charges are billed in USD.
** Recurring charges, including monthly or usage-based charges, are billed every 30 days.

Reviews

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Hayabusa Fight

Location Canada

A powerful tool that every store needs. It essentially organizes our customer data into digestible chunks of actionable information. The lifecycle and product journey features are particularly useful, as well as being able to build and integrate custom segments on the fly. The Klaviyo and Facebook integrations are game-changers for us. This tool is essential to truly understanding your customer’s behaviours.

Soft Services

Segments Analytics is one of my favorite Shopify apps, we started on the free plan but upgraded to the Growth plan... its worth it! I've learned so much about various segments of our customers (cohort, purchaser of X product, customers who we've engaged with Y marketing initiative) using the app. It has the cohort analysis that you'll find with other apps, but gives you the ability to cut (segment) that data in a lot more nuanced ways! The app provides a level of intelligence that'd I've only seen larger orgs with a data science team have access to. I'm very happy to have these insights at my finger tips. Also, the customer services for the app is great. Any time I've had questions, I've gotten an answer within a couple hours.

Nutrimuscle

Very usefull app, helps you digging deeper in your data. Very easy to use, it enables you to build very relevant segments, and then send it to Klaviyo or SMA audiences... Also the support and their datascientist are always available to help. I recommend !

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