Shopify Audiences

Find your best customers

Shopify app insights
  • Popular with businesses in the United States

Price: Free

App highlights

  • Seamless workflow: use directly in Shopify admin

  • Speed tested: no impact to your online store

Key values section

Reach buyers across the funnel

Enhance your marketing strategy with custom audiences that support campaign objectives across the funnel.

Simplify customer acquisition

Move faster with smart audiences that are automatically created, exported, and refreshed for your store.

Get accurate measurement

Measure audience performance confidently with reporting that uses a unique attribution model with no signal loss.

App details

Shopify Audiences

Shopify Audiences

PLEASE NOTE: The Shopify Audiences app is only available to Shopify Plus stores that are based in the United States or Canada and have enabled Shopify Payments. The audiences created in the app only include buyers located in the US and Canada.

Introducing Shopify Audiences

Meet Shopify Audiences, a marketing solution that connects you with more buyers by delivering custom audience lists for your digital ads. With millions of merchants on Shopify, our platform has unique insights on buyer intent that enable Audiences to help you find your best customers.

Reach buyers across the marketing funnel

Leverage a variety of custom audiences that support campaign objectives across the marketing funnel, whether your goal is to increase brand awareness or drive conversions.

Simplify your customer acquisition process

Your custom audiences are automatically generated based on your store and designed to find buyers across all of your product categories. Then the audiences are automatically exported to your ad accounts and refreshed while your campaigns are running.

Accurate reporting, only from Shopify

Shopify Audiences accurately measures performance by matching the buyers from your activated audiences with the customers who bought from your store while your campaigns were running.

Launch date

Integrates with

  • Facebook Ads
  • Instagram Ads
  • Google Ads
  • YouTube Ads
Shopify Audiences

Shopify Audiences

PLEASE NOTE: The Shopify Audiences app is only available to Shopify Plus stores that are based in the United States or Canada and have enabled Shopify Payments. The audiences created in the app only include buyers located in the US and Canada.

Introducing Shopify Audiences

Meet Shopify Audiences, a marketing solution that connects you with more buyers by delivering custom audience lists for your digital ads. With millions of merchants on Shopify, our platform has unique insights on buyer intent that enable Audiences to help you find your best customers.

Reach buyers across the marketing funnel

Leverage a variety of custom audiences that support campaign objectives across the marketing funnel, whether your goal is to increase brand awareness or drive conversions.

Simplify your customer acquisition process

Your custom audiences are automatically generated based on your store and designed to find buyers across all of your product categories. Then the audiences are automatically exported to your ad accounts and refreshed while your campaigns are running.

Accurate reporting, only from Shopify

Shopify Audiences accurately measures performance by matching the buyers from your activated audiences with the customers who bought from your store while your campaigns were running.

Launch date

Integrates with

  • Facebook Ads
  • Instagram Ads
  • Google Ads
  • YouTube Ads

Reviews

3.7 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.

Counts per rating level
  • 67% of ratings are 5 stars
  • 0% of ratings are 4 stars
  • 0% of ratings are 3 stars
  • 0% of ratings are 2 stars
  • 33% of ratings are 1 stars

List of reviews

Filter and sort reviews

  • Kenetrek Boots

    Location United States
    Time spent using app 3 months

    Terrible App- After creating an Audience of over 2 million, it imported to Facebook as less than 1,000 and can't be used. Total fail, not worth the effort of installing.

    Developer reply
    September 6, 2022

    Thank you for your review. Shopify Audiences had a momentary loss of service between 24-Aug and 28-Aug. During this time, Meta was unable to correctly display the audience size for campaigns. This resulted in an "audiences export failed" error message, and app users saw the size displayed incorrectly in Facebook's Custom Audiences (below 1,000).

    We confirmed that the issue has since been resolved on Meta's side as of 29-Aug, and we have reports from several merchants that their Audiences app performance is back to normal. Meta is able to display a much larger audience size, even for Audiences marked "failed" in Audience App.

    We apologies for the outage and your experience. If you haven't logged in since, we strongly encourage you to re-check the app again. If you do see further concerns as before, please reexport the audience. Note your previous export won't count toward your export credit limit.

  • Nathan James

    Location United States
    Time spent using app 2 months

    As soon as this app became available I immediately jumped on it - and, boy, am I glad i did! This is a major work-around to the iOS challenges in advertising attribution. All you have to do is click-click-click to create audiences based on sales of your catalog items, within the Shopify Admin, and then click to export the hashed audience list and upload it into the FB Ad Manager and voila! Now, you'll be able to target people who have purchased products like yours (or complimentary) on other Shopify sites but who have never purchased from you. It's genius. They don't need to worry about matching up ID's either... Shopify attributes it based on the snowflake of an email address! The email address wasn't in your system, it clicked through ads you presented to the user and then purchased and now its in your system. Voila! attribution at it's best!

    Developer reply
    August 9, 2022

    Thank you so much for this review! We're lucky to have you as an early customer of Audiences :)

  • L'AMARUE

    Location United States
    Time spent using app 2 months

    Shopify Audiences is the missing key to being able to advertise effectively in a post-iOS 14 world! Immensely helpful and has been able to relieve so much second-guessing, audience fatigue, attribution questions, and other current paid media woes. Super easy to use, non-technical, and an incredible tool! Cannot recommend highly enough :)

    Developer reply
    August 9, 2022

    Thank you so much for this review! We're glad to see your results and feel lucky to have you as an early customer of Audiences :)

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