Shopify Messaging

This is a very user friendly and inexpensive email platform. I just switched from Mailchimp and there are some areas in need of improvement.

1. Sending is too slow: A 26K list took around 4 hours to send. Being able to send when you want to send, should be a feature and seems important for BFCM.
2. Analytics are a little weak. I feel like someone could vibe code a better reporting solution if only the data were accessible. Click maps would be very helpful.
3. It doesn't provide insight into which addresses are being suppressed due to bounces. I'd really like to unsubscribe bounced addresses over time. Otherwise, if you ever switch to another platform, you have no idea who to exclude and risk a reputation hit on your first campaign. If they don't solve this, I think I'll need to find another solution sooner rather than later.
4. It doesn't provide insight into who opened or clicked on a campaign. This would be very helpful in figuring things out and could be truly epic when paired with AI down the line. Also, resending a version of a campaign to non-openers is a very effective strategy which you can't do on this platform.

That said, it's a good start. I'm hoping to see a more mature solution or more robust API access so that we can roll our own helper tools.

4 stars. Simple, reliable, and the list lives right in my store, which I like. My one ask: let AI assistants and connected tools build and send campaigns. I run my store with Claude, and it can set up discounts, upload files and manage products through Shopify, but it can’t touch Messaging, so every email ends up as manual click-work. Opening that up would make this an easy 5 stars.

The Shopify Messaging app is built in a way that is user friendly, you are able to customize the template with your branding. It is great that the past messaging can be reused and adjusted, which does not take too much of your time. You can monitor performance .