Reviews (4,729)

Overall rating
4.8
Counts per rating level
  • 81% of ratings are 5 stars
  • 13% of ratings are 4 stars
  • 3% of ratings are 3 stars
  • 1% of ratings are 2 stars
  • 2% of ratings are 1 stars
What merchants think

Feedback submitted

Merchants describe this app as very easy to set up and use, with an editor similar to Shopify’s. They like the professional templates, strong Shopify integration, and simple automations for welcome and abandoned cart flows. Many say it replaces tools like Mailchimp, delivers strong open and click rates, and offers reliable deliverability, useful analytics, and good value—especially for small and growing brands using both email and SMS.

October 21, 2026

This is a very user friendly and inexpensive email platform. I just switched from Mailchimp and there are some areas in need of improvement.

1. Sending is too slow: A 26K list took around 4 hours to send. Being able to send when you want to send, should be a feature and seems important for BFCM.
2. Analytics are a little weak. I feel like someone could vibe code a better reporting solution if only the data were accessible. Click maps would be very helpful.
3. It doesn't provide insight into which addresses are being suppressed due to bounces. I'd really like to unsubscribe bounced addresses over time. Otherwise, if you ever switch to another platform, you have no idea who to exclude and risk a reputation hit on your first campaign. If they don't solve this, I think I'll need to find another solution sooner rather than later.
4. It doesn't provide insight into who opened or clicked on a campaign. This would be very helpful in figuring things out and could be truly epic when paired with AI down the line. Also, resending a version of a campaign to non-openers is a very effective strategy which you can't do on this platform.

That said, it's a good start. I'm hoping to see a more mature solution or more robust API access so that we can roll our own helper tools.

Harry's Army Surplus
United States
Almost 2 years using the app
October 13, 2026

4 stars. Simple, reliable, and the list lives right in my store, which I like. My one ask: let AI assistants and connected tools build and send campaigns. I run my store with Claude, and it can set up discounts, upload files and manage products through Shopify, but it can’t touch Messaging, so every email ends up as manual click-work. Opening that up would make this an easy 5 stars.

The Ship's Store
United States
Almost 6 years using the app
October 12, 2026

The Shopify Messaging app is built in a way that is user friendly, you are able to customize the template with your branding. It is great that the past messaging can be reused and adjusted, which does not take too much of your time. You can monitor performance .

SHASHI Europe
Slovenia
Over 4 years using the app
October 5, 2026

Incredibly simple layout with templates that are easy to customize with your branding. All the tools you would need for just about any email/message flow and can easily set up automation. Love that don't need a separate email platform.

Glory Laud Honor
United States
About 1 year using the app
October 1, 2026

A little clunky to use, but extremely reasonably priced and I like that it says within our store. Gets the job done without needing yet another outside vendor and we're leaning more about how to make our mails look good. 4.5 stars.

Stuttering Therapy Resources
United States
Over 6 years using the app
September 25, 2026

Really easy to use and I love that everything is integrated with my Shopify store. Creating emails, adding products and sending campaigns is quick and straightforward. It saves me having to use a separate email platform and does everything I need.

La Paper Passion
Australia
About 4 years using the app
September 21, 2026

Good response from our clients and its a very easy to use tool that works pretty well communicating. Hope to have some more info about the interaction around the mails.

GEORGINA BARNES
United Kingdom
4 months using the app
September 16, 2026

Easy to set up and use. Created and scheduled my first newsletter in under an hour with no technical knowledge needed. Clean editor, good template options, and scheduling works perfectly. Great app for small business email marketing.

Phillip J Gordon Digital Art Prints
Australia
5 months using the app
September 16, 2026

on the messaging home page, at the top it says how many messages it has sent, but in the detail page below it only gives open rate and click rate, I would love for that detail page to also include how many emails sent,

Tatum Soho
United States
7 months using the app
September 15, 2026

We get a lot of business from our newsletter that goes out weekly.

MillerButler
United States
About 3 years using the app