Reviews (4,141)

Overall rating
4.7
Counts per rating level
  • 80% of ratings are 5 stars
  • 14% of ratings are 4 stars
  • 2% of ratings are 3 stars
  • 1% of ratings are 2 stars
  • 3% of ratings are 1 stars
August 9, 2026

The app is easy to use, but the emails look terrible in the Yahoo Mail mobile app. On Gmail and Yahoo desktop everything displays correctly, but on Yahoo mobile the entire email is scaled down, the text becomes extremely small and the images appear disproportionately large. There is also no option in the editor to manually resize an image, so I can’t properly fix the issue myself. This is a serious problem because I can’t send professional-looking campaigns to all my customers. Please improve the mobile responsiveness and add proper image resizing controls.

A N A M E
Romania
12 months using the app
August 3, 2026

The email compilation was as simple to navigate as the website builder. I was a bit frustrated I could not input my own email address in the To field. Overall, I think Shopify is an amazing platform with endless potential for entrepreneurs with a tenacity and avidity for growth.

I used this app to apprise my subscribers of a recent event. Really, I can't say enough about Shopify and the facility of use, the reporting, tools, and entire package of accoutrements for running a modern business.

RAMMO VERIFIED LLC
United States
3 months using the app
July 31, 2026

Assuming you’re a little bit creative I find this marketing to greatI adapt the templates to suit our store and style. I find this easy to use. I’m not a designer and I’m sure I’ve developed skills to try and Hook in customers but it’s still an easy tool to keep our VIP mailing list happy. I really think Shopify should step up though and produce some more professional looking templates that suit current market conditions. However as long as you’re happy to add your own images and brand they can be adapted but it’s a shame with all the tools they have that these are so amateurish.

Bliss Gifts
United Kingdom
Over 6 years using the app
July 29, 2026

I enjoy using Shopify Messaging as it keeps everything in one place. I have found it easy to brand my messaging. Overall it is fairly straightforward to use. I love that my email works to support my business and convert customers!

INKWRAITH
United States
Over 3 years using the app
July 28, 2026

I'm using this constantly to send out my email newsletters. There are a few features that I'd like to see. For instance, I'd like to be able to make a clean PDF of the newsletter, but the best I can do right now is make a PDF from the test mail that I've sent. But that's minor.

Jheff's Marketplace of the Mind
United States
6 months using the app
July 25, 2026

The messaging app has made it very easy to send emails to our subscribers. The system is very user friendly and the templates make it easy to send out clear, eye catching emails very quickly. The information the system provides on open rates, click rates, etc. is very useful .

McLean Crest Farms and Orchard
Canada
6 months using the app
July 23, 2026

I've been using Shopify Email for 7 months and have found it to be a great replacement for Mailchimp. Design blocks are easy to use and emails can easily be personalized with the click of the mouse. It also integrates well with Flow for setting up automated emails.

I would give this app 5 stars if the reporting were better. While the open rates, clickthroughs, and conversion information is good, there is nowhere in the campaign report where I can see to which segment the email was sent. This means clicking out of multiple emails to piece together which metrics correspond with which segment. Frustratingly, there also isn't a place in the app to provide this feedback, so I'm writing a review instead.

Developers, if you are reading this please note my feature request below...

Feature Request: Show audience segment in Messaging campaign reports

When viewing a sent email campaign's marketing report (the tactic report page), there is currently no way to see which customer segment the campaign was sent to. This information is only visible by navigating back into the campaign detail itself.

Requested improvement: Display the target segment name (and ideally a link to it) on the campaign marketing report page, and include it as a column in the Messaging campaign list view.

Why it matters: Merchants running multiple segmented campaigns (e.g., Champions, Loyalists, lapsing customers) need to quickly cross-reference performance data with audience composition. Having to navigate back and forth between the report and the campaign detail adds friction and makes comparative analysis harder.

Metalomania
Canada
About 1 year using the app
July 13, 2026

Works really well for me. Emails go out, very few end up in spam, the content is easily editable, the reports are great and so far I've had quite a number of sales from them.

Some people want more from it, but as a basic option it's perfect for what I need.

Deadly.ie
Ireland
4 months using the app
July 9, 2026

Good tool to help a business. We had a 20% conversion on the emails.

MagPlay
Australia
Over 2 years using the app
July 1, 2026

It's simple and fairly versatile. One thing that would make it 5 stars for me would be to make it easy to convert the newsletter into a blogpost to have on the website

Sublime Pottery
United States
About 3 years using the app