Reviews (3,290)

Overall rating
4.7
Counts per rating level
  • 79% of ratings are 5 stars
  • 13% of ratings are 4 stars
  • 3% of ratings are 3 stars
  • 1% of ratings are 2 stars
  • 3% of ratings are 1 stars
What merchants think

Feedback submitted

Merchants highly recommend this messaging app for boosting traffic and engagement through targeted email campaigns and product updates. They praise its cost-effectiveness, user-friendly interface, and features like email segmentation, automation, and customizable templates. The app integrates seamlessly with Shopify, offers high deliverability and open rates, and includes supportive AI tools. Customer support is also noted for being helpful and efficient.

January 21, 2026

This is a great e-mail marketing tool. The only things I would improve on this are adding more section options to make better designed emails, and more importantly, allowing more than 25 sections per e-mail. Not often, but sometimes we have to custom create a section by combining multiple elements, but with the 25 section limit, we can't put everything in that we want to.

Organic Skin Lightener
United States
Over 4 years using the app
February 23, 2026

Not as dynamic for editing as a Klaviyo. Would love ability to preserve colors when in dark mode. HUGE limitation of Shopify Messaging. Analytics are fairly basic, would like to see deeper insights into engagement with emails and SMS.

Cowboys and Astronauts
United States
Over 2 years using the app
Edited January 11, 2026

the app suppresses email customers without providing access to looking up reasons a customer is suppressed, extremely frustrating when customers with valid email addresses are not receiving email. I have spent over a day trying to get a quality solution form shopify on how to address this issue. The information is available in SHOPIFY but they do not make it accessible to report on to resolve.

eg. segment of 850 subscribed customers, messaging only sends 775, 75 excluded most bocked but not reason accessible to understand why. We know valid email addresses have been suppressed.

Support was of no use!!

we need a option Marketing → Shopify Messaging → Suppression List with a method to reset a valid customers status.

Lasting Impressions Gifts (LIG)
Canada
Over 5 years using the app
December 27, 2025

So far, so good. No problems at all. I don't even use another email platform for my customers. This allows us to stay in communication. It allows us to segment. It allows us to text Message as well. It's the perfect communication tools to stay in touch. Sent out quick messages and promote products. That's exactly what we need. Thank you, Shopify!

Supa Mega Foods
United States
Almost 5 years using the app
February 15, 2026

i am saving so much money switching from other apps to messaging- my open rates have improved dramatically, too- make the switch!

Julie Mollo!
United States
11 months using the app
February 2, 2026

This app DOES NOT work with Yahoo email addresses. Emails arrive distorted and broken, making campaigns unusable for many subscribers.
No refund is offered - Shopify blames Yahoo, as if it’s not a major email provider.
If your audience includes Yahoo users, avoid this app.

Pink Grapes
United Kingdom
About 1 year using the app
December 9, 2025

The tools are easy to use, and if I'm confused that amazing AI helper works wonders, from creating banners, working with seo and suggesting catchy titles. Really upgrading my communications.

GemstoneAlchemy
United States
Almost 5 years using the app
December 13, 2025

The User interface and experience is simple and intuitive. Its easy to navigate. I am pleasingly surprised by it. I recommend it! Pop-up sign up forms are good looking and the integrations are smooth. Five stars!

UNDERWARE USA
United States
Over 3 years using the app
December 23, 2025

Essential tool for professional Shopify email marketing

Shopify Email is one of the most reliable and well-integrated tools I use for my store. The interface is clean, intuitive, and easy to work with, even when creating polished, on-brand campaigns. I love how seamlessly it connects with my products, collections, and customer segments, no complicated setup or external integrations needed.

The email templates are modern and customizable, making it easy to maintain a luxury and consistent brand image. Scheduling campaigns, adding product blocks, previewing emails, and tracking performance are all straightforward and efficient.

Another big advantage is cost control. The free email allowance is generous, which is perfect for growing brands, and it allows you to focus on quality communication rather than sending excessive emails. Deliverability has been solid, and the emails look great across devices.

Overall, Shopify Email is a powerful, well-designed solution for merchants who want simplicity, professionalism, and direct integration with their Shopify store. Highly recommended.

KATHERINE HOME
United States
Almost 2 years using the app
January 18, 2026

I transitioned to Messaging from a paid platform a few months ago and don't feel like I'm missing anything (except saving money!). I can do pretty much anything I could do there but just have to search around a bit for it. This was a no brainer move. Why didn't I do it sooner?
The only drawback is there isn't a great way to clean the subscriber list. It's cumbersome to create new segments to figure this out. I would like to see how many new subscribers I have since I last looked.

SUPPLY Bulk Foods
United States
9 months using the app