Smart Wishlist

Smart Wishlist

by Webmarked

The Fastest Wishlist App for Shopify

4.9 of 5 stars(95 reviews)

Create Wishlists without Login

Customers can create wishlists without registration or login. They can optionally login to save and access their wishlist on other devices

Wishlist button on all pages

Supports Wishlist button on individual product pages, Collection pages, Search Results and Cart Page.

Share Wishlist automatically

Customer can directly share their wishlist via all Social Networks as well as Email

About Smart Wishlist

Smart Wishlist is the next generation wishlist for Shopify Stores which enables your customers to create wishlist without user registration or login. It is really simple to use and the wishlist can be created by just one-click. It is super-easy to setup and anyone with no coding experience can easily do this. It is used by large number of stores including many Shopify Plus stores.

Why Smart Wishlist?

No Customer Login/Registration required

Customers dislike signing up for yet another account. A Research shows that most customers abandon your e-commerce store when prompted for registration or login. Smart Wishlist helps you in retaining those customers by letting them create wishlist without signup or login.

Wishlist on Collection, Search Results and Cart Page.

Smart Wishlist is so far the only Wishlist app for Shopify, which enables your users to add an item to Wishlist directly from collection/catalog, Search Results and Cart Page in addition to individual product pages.

Unlimited Wishlists

We offer unlimited wishlists across all stores. No strings attached.


Due to the underlying technology, it works almost much faster than conventional wishlist apps. Additionally, all interactions are performed by AJAX based requests, thereby eliminating the need of any page refresh/reload.

User Account Integration

The app also integrates with the user accounts on your stores. Users can optionally log in and access/modify their wishlist from any device.

Robust Scalable Platform

We have deployed powerful servers which can cater to extremely high loads and any unexpected spike in traffic. Come whatever may be, your store's performance won't be affected, this we can guarantee.

Other Features

  • Users can share their Wishlist on Social Networks
  • Detailed Wishlist Usage Report and stats for Merchants
  • Supports product variants
  • Mobile Optimized and fully Responsive
  • Supports non-English languages
  • Supports multiple domains per store
  • Support for Wishlist in Quick Views (selected)
  • Optional fallback to legacy wishlist which requires user login before creating wishlist
  • Minimal Payload. Doesn't break your theme upon uninstall
  • Extended 30 day Trial Period
  • 24x7 Online Support
  • Dedicated Support Manager for each Store

Wishlist Import

We offer the Wishlist data import from theme based wishlists, third-party wishlist Apps or other ecommerce platforms such as Magento, Woocommerce, Prestashop etc. This facility is available on demand at no extra cost.


Smart Wishlist is super easy to install and use. It works without any code modifications in the theme.


Smart Wishlist is fully compliant to the requirements of General Data Protection Regulation (GDPR) of European Union(EU)

Integrates with

  • Addthis,
  • Sendgrid

See the app in action

Explore how the app works in an example store.

View example store

Media gallery


Pricing 30-day free trial


* All charges are billed in USD. Recurring charges, including monthly or usage-based charges, are billed every 30 days.

Overall rating
4.9 of 5 stars
Based on 95 reviews

  • 5 of 5 stars
    95% of ratings are 5 stars
  • 4 of 5 stars
    3% of ratings are 4 stars
  • 3 of 5 stars
    1% of ratings are 3 stars
  • 2 of 5 stars
    0% of ratings are 2 stars
  • 1 of 5 stars
    1% of ratings are 1 stars

Most recent reviews

West Virginia Wholesale

I tell you, coming over here from Woocommerce where I could do just about everything for free or with a little code, I am ... tense ... about the simple features I think we should expect for basic service (like a wishlist) that we have to pay for instead. How can a store not have a wishlist? That said, I have installed three wishlists today, all more expensive than this one, and they were all awful. They were hard to configure. Their icons/buttons didn't land right on the page if I had the buy now button enabled. They made it too complicated for the customer (in my opinion - Why do half of these app developers think showing off their intentions for their app is more important than ease of use for the customers? It's a wishlist. It shouldn't need a tutorial.) etc, etc. Anyway, enough venting. The point is, this isn't those. It's simple to figure out. There's a little checkbox for automatic placement that works perfectly (at least on my theme). It's intuitive and a regular presentation for the customers. It works for not logged in folks with a simple reminder statement instead of pestering them. I think the management reports and other features will make $5 a month well worth it. So, good for you for creating value instead of trying to just make a lot of money. Nice job. I'm glad I found this.


I used this app because I didn't want customers to have to pull up each product before adding to favorites. This let's someone add to favorites in the collection or a product list. I wanted a few customizations like the icon to be different. The team responded right away and got everything I asked done in about a week. Best of all they will install if for you free after your purchase.

Blingschlingers Jewelry Adoption Center

**PLEASE READ :) Ok before I go into details about an issue, I want to let everyone know that this app is perfect for any website that has over 100 items to choose from I would say. The typical shopper, including myself dont like to back track and hunt down things I liked. This app solves that, makes it VERY EASY for the shopper, and does not require them to have an acct to favorite things. And just a tip on the side, if you are a site owner I would really reconsider making it mandatory to have an acct to use a withlist. It makes or breaks a deal with me, I dont like the forceful pressure of it and hassle of making an acct to begin with.
This Smart wishlist app in admin section lets you see what was Favorited and when, and what was removed. Perfect and straight to the point. Shoppers see a simple go to heart on search pages and on individual item pages. No messy advertising nothing like that.. actually spiced up my pages lol. Very simple to remove or add to cart for shoppers, and the wishlist tab is on the side and do not need to hunt for it.
NOW THIS is important, and I hope I didnt lose anyone:o Ok after looking at MANY apps for wish lists or favorites, reading through reviews and pricing etc, I noticed most reviews on some were because of a similar situation I had with installing (not setting up) the app, and anyone installing this app or any other app for that matter keep this in mind for the future.
MY SYMPTOMS when I decided on this app I clicked get app, or install, which ever it said, and when I did it came to an error stating warning this is a bad website and can put you at risk, and would not let me install it, contacted shopify, they sent out a request to app to help resolve situation. So me being persistent, I was reading all warnings and clicking any tab for more info. Helpful to look at the address bar of the warning, always right click where padlock is supposed to be for a dialog box to pop up and give you more info. By me doing this I was able to see key words leading me to believe it was my ROUTER SETTINGS restricting me from seeing/downloading. Your router can have filters on it. I have my router set to medium because I have kids new to the internet. SO, I turned that setting OFF, and I was able to install the app without any warnings. (then I turned my router settings back ON) And not even 10 min later after downloading, had to be sooner than that the developer sent me an email asking if I would like assistance setting up the app in the store! I was like OMG YES! lOl So it was late for me, I went to bed, woke up and was delighted to see an email stating he set up the site! ( and this is still before shopify got back with me lol) So I look at the site, see lovely hearts on the page, sweet. Go to admin section of app within shopify click on it.. OHH GOSH I see that warning pop up again :(( then I try using the features of Smart Wishlist within my site, SYMPTOMS were, I could put items in my wishlist but when I went to the wishlist there was nothing. So I contacted customer service and told them about the issues I had installing the app and now how some features not showing right. They asked me what were symptoms and what kind of errors. I sent them photos of what was going on, and tried to be descriptive (make sure you get url's in there too and any dialog boxes when you right click for more info.)
So, meanwhile I asked several friends and family to check it out and see if they can favorite things and see in their wishlist. They said they could! Ok then.. I remembered about my router settings. Turned it off and voila! I could see and use everything within app and admin section. So I told the app developer im not too worried about it because it seems like other people (customers) are able to use it and I will just mess with my settings when I want to use admin section. Next day I have an email stating they found the issue! They pursued it anyways! When they didnt have to! The customer service is amazing, and it is very important that they enjoy what they do, and THEY DO! Because on other favorites or wish list apps reviews ive seen, those companies dont even want to dig in to see what the problem is. So I guess the problem was sleeping in the background .. thats the best I can describe that lol.
If you have or HAD any of these issues I would definitely try using the app again!
I just cant stress enough on how much of a pleasure they were to work with.. because they cared, and it shows.
This Smart Wishlist App has everything I want and nothing I dont need or what customers dont need for that matter :) I will have over 1000 items within my site when im finished with it, and this Smart Wishlist App has saved me from losing clients and potential new clients with its easy to use easy on the eyes features. My site it if you want to see it / test it.. I dont mind. Lastly, I am able to now keep my router safety settings as they were and have full function of the app. at the same time :)

And a personal thank you to Abhishek Bharadwaj at Webmarked