Reviews (938)

Overall rating
4.7
Counts per rating level
  • 84% of ratings are 5 stars
  • 8% of ratings are 4 stars
  • 1% of ratings are 3 stars
  • 1% of ratings are 2 stars
  • 6% of ratings are 1 stars
What merchants think

Feedback submitted

Merchants value this app for creating tailored loyalty programs that enhance customer engagement. It's praised for powerful features, easy setup, and compatibility with headless storefronts. Merchants report reliable performance, especially during program relaunches. The support team is commended for quick, professional assistance and effective problem resolution. The chat feature is highlighted as a useful tool for quick answers and support.

March 31, 2026

Based on our experience, we do not recommend Yotpo for businesses that need reliable support in high-stakes or legal situations.

During a recent legal matter, we depended on Yotpo for documentation tied to their SMS platform. Here’s what we encountered:

A formal letter provided by Yotpo included an incorrect phone number, which their team later confirmed was a template error.
Our legal team required corrected documentation and supporting records (including metadata/logs) to meet court standards.
Despite the urgency, there was prolonged back-and-forth on what could be provided and how.
Critical records needed for admissible evidence (such as underlying logs tied to opt-in data) were not immediately delivered in a usable format for the case.
The situation escalated to the point where legal pressure increased, including motions filed in court over missing or insufficient documentation.

Our opinion:
When everything is running smoothly, platforms can seem interchangeable. But when a serious issue arises, the level of support and accountability matters most.

In our case, we did not feel adequately supported when it mattered most.

If your business relies on SMS/email platforms, make sure you fully understand what legal-grade data and support they can actually provide before committing. Team WOLFpak

WOLFpak
United States
Over 3 years using the app
Yotpo - L&R replied April 8, 2026

Hi WOLFpak,

We’re sorry to hear that this was your experience, and we appreciate you sharing your perspective.

We take situations involving legal matters very seriously and worked closely with your team and counsel to provide the requested information. This included sharing available records, clarifying how data is collected within our systems, and coordinating with your legal team on the appropriate format for documentation.

To clarify a few points for transparency:

The phone number discrepancy referenced was identified as a drafting error in a template, and we moved quickly to acknowledge and correct it.
We provided access to the underlying data available within the platform, including guidance on how to export records directly from your account.
We also confirmed our willingness to support a formal declaration to help ensure the information could be used appropriately in legal proceedings.
Legal processes can sometimes require very specific formats and validation steps that go beyond standard platform exports, and we remained engaged throughout to help bridge that gap alongside your counsel.

We understand how important responsiveness and clarity are in high-stakes situations, and we are continuously improving how we support customers in these scenarios.

We appreciate the time we worked together and remain committed to resolving the matter at hand.

— The Yotpo Team

March 12, 2026

I arranged a meeting for a time suitable for our business to go through the app with Elizavita. She cancelled and rescheduled our meeting to a time that only suited her, without informing us. I emailed to inform her we didn't want to rescheudule and Thursday did not suit us. This was ignored.

If you want a lazy team that can't be bothered to work, i trully recommend this app.

Anniou
United Kingdom
4 minutes using the app
Yotpo - L&R replied April 15, 2026

Hi Anniou,

We’re very sorry for the inconvenience caused by the scheduling issue with Elizavita. Unfortunately, the timing conflicted with unexpected personal circumstances on our side, which led to the miscommunication.

We want to make this right and have already connected you with our leadership team in London to address your concerns directly. We’re happy to have a conversation to ensure your experience with us is positive moving forward.

Thank you for your patience, and we hope to rebuild your trust in our team.

Edited July 15, 2025

2023 - It has been pretty easy to add this new reward program to our website - once it is set up it doesn't require much work from us. We like it ! :-)

7/16/25 UPDATE - The app has gone from amazingly simple to everything wrong with it! Nothing works at all!

The back end says "$25 free when you redeem 500 points"
The front end says "$100 free when you redeem 500 points" AND "$10 free when you spend 100 points"

This doesn't exist at all in the back end!

When you try to contact support they say that they want you to spend $1,000s, yes you read that right - THOUSANDS OF DOLLARS to have the app work?? Like what??? The app should work no matter what! I do not believe that even if you paid the app would work as there is a MAJOR disconnect between the back end and the front end. The code just doesn't sync with the system. I believe they are experiencing a major tech issue and don't have the support to fix the bug. Customers are constantly emailing me saying the loyalty program does not work and things are grayed out when they have the points to redeem them! It's a nightmare! I regret setting it up with them. I will be switching providers as this app not only does not work but there is 0 effort to fix the problems and I have been emailing them for months begging for a fix. I would upload screen shots of the issues and communication if I could.

Negative stars in my book. Total waste of time!

PI
United States
Over 6 years using the app
Yotpo - L&R replied August 18, 2025

Hi,

Thank you for reaching out and sharing your concerns. We want to provide some clarity on the situation. In August 2024, we discontinued the unpaid Bronze package and transitioned customers either to our free tier or offered an upgrade to the Gold package. In our communications at that time, sent via email and in-product, we did note that the free package would have some reduced functionality compared to Bronze.

We understand that this might have caused some inconvenience, and we apologize if the prior notifications didn’t reach you as intended.

At this stage, while we’re not able to offer an alternative solution beyond our existing tiers, we would be happy to discuss how the Gold package might better serve your needs if you’re interested. Please let us know if you’d like to arrange a time to talk further.

July 24, 2025

I have been using this app for 8 years along with their other apps, Yotpo Reviews and Yotpo SMSbump. I waited way too long to delete their clunky apps. And because I was a long time member, they thought the need to disconnect my Klaviyo integration because I was grandfathered into their old plan and wasn't paying their "Premium Price". That's not MY FAULT! When I had an issue, they would try to get me to upgrade. Why would I want to upgrade and pay more money for less when I have been using your app since August 2017? Yotpo has left me with a very bad taste in my mouth.

Oceanista
United States
Almost 3 years using the app
Yotpo - L&R replied September 18, 2025

Hi,

Thank you for reaching out and sharing your concerns. We want to provide some clarity on the situation. In April 2024, we discontinued the Silver package and transitioned customers either to our free tier or offered an upgrade to the Gold package. We announced this in several communication cycles via email.

We understand that this might have caused some inconvenience, and we apologize if the prior notifications didn’t reach you as intended.

At this stage, while we’re not able to offer an alternative solution beyond our existing tiers, we would be happy to discuss how the Gold package might better serve your needs if you’re interested. Please let us know if you’d like to arrange a time to talk further.

Edited July 25, 2025

Yotpo, as a company, overall has been a disaster for us. It has been the worst business decision I have made in 40 years. After churning over a million dollars in subscriptions and 3,000+ customers, earning money from all those while it was happening, only to discontinue the service themselves, I am not sure why I thought Loyalty and Rewards would be better. Support is not good and takes weeks for an answer. The Direct Rewards feature is not functioning correctly and requires internal assistance to complete, which can take weeks. No one can give you a straight answer. Do yourself a favor and RUN! Yotpo has killed our momentum and business, and I would not recommend ANY of their services. We tried them all and paid dearly, figuratively and literally.

Lea Black Beauty
United States
About 2 years using the app
Edited October 16, 2024

Definitely the issues have not been resolved.
After nearly 1 year using the app...
Update on the review - it will definitely make you loose money.
The interface is so confusing, nothing works properly when you set up a system.
I would say the main issue is the difficult to set up/use interface, and customer service that is below standard and very unhelpful.
Overall, I would not advise to install this, even if you have a developer.

Kurami
United Kingdom
About 1 year using the app
Yotpo - L&R replied May 24, 2024

Thank you for taking the time to leave a review — we sincerely apologize for the inconveniences. Our records show that our team has been in a call with you and have resolved all issues and answered all inquiries about the product. If there's anything else we can do to assist you, please don't hesitate to reach out.

April 22, 2025

Disappointed with Yotpo Loyalty and Reviews. Basic features like percentage-based discounts — which are essential for how we run our business — are locked behind their most expensive plan. It feels like they charge premium prices for bare minimum functionality. Definitely not worth the cost for what you get.

UTKilts
United States
22 days using the app
August 27, 2025

many features, such as tiers, are not even in the pro plan, there is no support, and the sales representative gave us a free trial, which we were charged for, and the money was never returned in full, more than two weeks

Zen Flasteri
Serbia
6 days using the app
Yotpo - L&R replied September 11, 2025

Hi,

We’re truly sorry to hear about your experience and the frustration this has caused. We value your business and take your concerns seriously.

To clarify: the $199 subscription refund has already been processed on our end, while the additional tax charge was handled directly through Shopify. We understand this may not have been clearly communicated, and we’re working on improving transparency around billing and plan features to avoid similar confusion in the future.

Please know that our support team is here to help and ensure all of your concerns are fully addressed. Your feedback is important to us, and we’ll continue working hard to improve both our product and the support experience for all merchants.

Edited October 30, 2020

My app quit working, i can't get in and neither can my customers. This has been going on for days. I got one response from support and then haven't heard anything. Please let me know why this isn't working!!!!! love swell rewards, it's easy to use and my customers are loving it.

Ropes And Rhinestones
United States
Over 4 years using the app
Yotpo - L&R replied November 10, 2020

Thank you for taking the time to leave a review.
We completely understand your frustration. Your feedback is incredibly important to us and our support system has already reached out to you in hopes of fixing this issue. We apologize for this inconvenience and please reach out to us if there are any lingering issues.

Edited July 17, 2020

07-17-2020 Well I really don’t like to do this, but the lack of communication and action in regards to your coding issue leaves me no alternative but to write this and lower your rating. Service is POOR AT BEST!

The base app works well. Simple setup.

The Abbey Collection
Canada
Over 4 years using the app