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Turn your catalog into on-brand content for shoppable videos, ads, social, and more.
Tolstoy is the AI content and commerce platform for ecommerce brands. It combines your catalog, brand guidelines, and creative references into your Brand DNA, which guides every generation. Create on-brand videos, images, ads, and UGC with reusable workflows. Review and refine every asset, then publish shoppable videos across product pages, collections, Shop, email, SMS, and social. Add AI Shopper and virtual try-on experiences, and track performance to improve what you create next.
- Create AI product images and videos in bulk from your product catalog
- Keep AI UGC and ads on-brand with Brand DNA and reusable workflows
- Turn TikToks, Reels, and UGC into shoppable videos and video galleries
- Bulk publish to product pages, Shop App, TikTok Shop, email, SMS, and Meta
- Guide shoppers with an AI shopping assistant and virtual try-on
- Popular with stores like yours
- Based in United States
Languages
English and Japanese
Works with
- Checkout
- Meta Ads, Klaviyo
- Shop App, TikTok Shop
- Shoppable videos, AI ads
- TikTok, Instagram Reels
- UGC, Product videos
- Yotpo, Okendo, Loox
Categories
Video management
Display options
Analytics
Pricing
Choose the plan that best fits your business.
Tolstoy Free
Free
Features
- Publish videos to Shop App
- Publish shoppable videos to TikTok Shop
- Generate starter AI images and videos
- Add AI Shopper search to your store
- Enable AI sales agents and try-on
- Import videos from social and cloud
Shoppable Plus
$19 / month
Monthly usage: 5,000 billable impressions. Extra impressions are $10 per 1,000.
Features
- Everything in Tolstoy Free
- Unlimited shoppable videos
- AI widgets and landing pages
- Analytics and A/B testing
- Feeds, stories, carousels & tiles
- SEO/LLM-ready video experiences
- In-house support and AI strategy help
14-day free trial
Bundle Plus
$39 / month
Monthly usage: 5,000 impressions, 2,550 Studio tokens, and 3,000 Shopper tokens.
Features
- Save 32% vs separate Plus plans
- Shoppable Videos + Studio + Shopper
- Create PDP, organic, and paid content
- Bulk-generate with custom templates
- Build AI widgets and landing pages
- Recreate competitor ads with AdSpy
- Automate performance analysis
- Support and AI strategy help
Bundle Pro
$199 / month
Monthly usage: 20,000 impressions, 15,840 Studio tokens, and 17,000 Shopper tokens.
Features
- Save 33% vs separate Pro plans
- Higher limits for teams that scale
- Create PDP, organic, and paid content
- Bulk-generate with custom templates
- Build AI widgets and landing pages
- Recreate competitor ads with AdSpy
- Automate performance analysis
- Priority support and AI strategy help
All charges are billed in USD. Recurring and usage-based charges are billed every 30 days. See all pricing options
Reviews (237)
What merchants think
This is generated by Shopify Magic. It's shown when an app has 100+ reviews and at least a 4.0 overall rating.
This is generated by Shopify Magic. It's shown when an app has 100+ reviews and at least a 4.0 overall rating.
Feedback submitted
Merchants praise this app for boosting conversion rates and engagement through shoppable video stories and AI-driven image and video creation. It's easy to use, even for those with limited technical skills, and integrates seamlessly. Many report immediate sales and ROI increases. The customer support team is frequently commended for their proactive service, resolving issues promptly and providing clear guidance, contributing to a stress-free setup experience.
Earl was super helpful and efficient in resolving the fix. Frankly the UI on Tolstoy is not very straightforward and changes so often so gets confusing really quickly but their support team is very helpful and makes it so easy to work with.
Credit where credit is due.
I had previously given this app a negative review. Since then the team at Tolstoy have worked diligently with me above and beyond to make improvements to a point where my facial expression went from a dark scowl to a ear to ear grin!
In this short time since the team have contacted me, the outcomes have been great. Sure, it is not instant and there's learning of both a human nature and AI nature to consider but the outcome is well worth it already saving us much time and effort. No more photo shots on location and all the variables and costs that go along with it in this fast paced time poor world we now live in.
We are now at a point we are enthusiastic about really deep diving inot what we can do with it.
Also, the fact we are dealing with a business that cares and strives for improvement with outstanding customer service means a lot.
I am a convert.
We've been using Tolstoy for some time now and have seen positive results since launch. It's a great way for customers to better visualise and connect with our products online. The team at Tolstoy is always responsive, open to feedback, and committed to improving the platform. A great partner to work with!
Support
App support provided by Tolstoy.
Resources
Launched
December 2, 2020
Data access
This app needs access to the following data to work on your store. Learn why in the developer's privacy policy .
View customer data:
Sensitive data, device and activity data
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Sensitive data
Name, email address, phone number, physical address
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Device and activity data
Geolocation, IP address, browser and operating system, browsing behavior, client ID cookie
View staff and contributor data:
Store owner, blog contributors
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Store owner
Name, email address, phone number, physical address
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Blog contributors
Email address, IP address, browser and operating system
View and edit store data:
Customers, products, orders, store analytics, Online Store, custom data, Shopify admin, other data
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Edit customers
Browsing behavior, customer data
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Edit products
Inventory, products, collections
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View orders
All order history for the last 60 days, returns, shipping information
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Edit store analytics
Reports, web pixels
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Edit Online Store
Online Store pages, Online Store script tags, theme
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View custom data
Metaobjects
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Edit Shopify admin
Files
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Edit other data
Locales, payment terms, publications of products on sales channels, translations
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