Tolstoy: Shoppable Video & UGC
Featured images gallery
Turn Instagram Reels, TikTok videos, and UGC into videos shoppers can buy from.
Import Instagram Reels, TikTok videos, and UGC, or upload your own. Tag products once, then publish shoppable video galleries on product pages, your homepage, collections, and Shop App. Shoppers can watch, explore products, and add items to cart from each video. Reuse the same videos in email and SMS. Choose carousels, stories, feeds, pop-ups, or floating videos. Track views, clicks, add-to-carts, and attributed revenue in one dashboard.
- Import Instagram Reels, TikTok videos, UGC, or upload your own.
- Tag products and publish across your store and Shop App without code.
- Let shoppers explore products and add items to cart from each video.
- Choose video galleries, carousels, stories, feeds, and pop-ups.
- Track views, clicks, add-to-carts, and attributed revenue.
- Popular with stores like yours
- Based in United States
Languages
English, Japanese, Czech, Danish, German, Spanish, Finnish, French, Italian, Norwegian (Bokmål), Dutch, Polish, Portuguese (Brazil), Swedish, and Turkish
Works with
- Checkout
- Meta Ads, Klaviyo
- Shop App, TikTok Shop
- Shoppable videos, AI ads
- TikTok, Instagram Reels
- UGC, Product videos
- Yotpo, Okendo, Loox
Categories
Video management
Display options
Analytics
Pricing
Choose the plan that best fits your business.
Free
Free
Features
- Build your first shoppable experience
- No card required
- 30-day trial for eligible accounts
- Uncapped on-site views for 30 days
- Publish your first widget right away
- Full analytics
Starter
$12 / month
or $96/year and save 33%
Extra viewers cost $10 per 1,000.
Features
- Everything in Free, plus:
- 5,000 viewers per month
- 2,000 AI Studio tokens per month
- 500 AI Sales Agent tokens per month
- Publish shoppable videos to your store
- Virtual Try-On and sizing
- Your own branding
Plus
$44 / month
or $348/year and save 34%
Extra viewers cost $10 per 1,000.
Features
- Everything in Starter, plus:
- 20,000 viewers per month
- 7,300 AI Studio tokens per month
- 2,500 AI Sales Agent tokens per month
- AI Widget Builder and Ad Spy
- Team collaboration
Pro
$195 / month
or $1,548/year and save 34%
Extra viewers cost $7 per 1,000.
Features
- Everything in Plus, plus:
- 100,000 viewers per month
- 32,400 AI Studio tokens per month
- 10,000 AI Sales Agent tokens per month
- One-time AI Studio token top-ups
All charges are billed in USD. Recurring and usage-based charges are billed every 30 days. See all pricing options
Reviews (277)
What merchants think
This is generated by Shopify Magic. It's shown when an app has 100+ reviews and at least a 4.0 overall rating.
This is generated by Shopify Magic. It's shown when an app has 100+ reviews and at least a 4.0 overall rating.
Feedback submitted
Merchants say this app is a game changer for shoppable videos and UGC on home and product pages, helping customers better visualize items and boosting PDP conversions. The AI studio and image generator are praised for professional, time‑saving content. Merchants like the rich widgets, multi‑store support, and smooth onboarding. Support is consistently described as fast, proactive, and deeply helpful with custom setups, bugs, and strategic optimization.
I really like Tolstoy. They are constantly upgrading and adding new features. In this world of balancing a website, marketing products, social media and AI, I feel like I can get what I need in 1 place. I also get an immediate response when I need assistance. The industry is changing so fast and I appreciate your guidance through it all. Thanks Tolstoy Team
They have really great customer support - special thanks to Mark for solving my issue quickly.
I don't love using the app since they became so AI dependent - you basically have to prompt your way into customizing widgets that you could simply install on the storefront before.
Tolstoy has been a great addition to my Shopify store. I’ve been looking for ways to make my website more interactive and give customers a better way to experience my products, and the video features make a big difference.
I especially like being able to create engaging product videos and connect them directly with my store. It gives the website a more modern, professional feel and helps bring the products to life instead of relying only on photos.
There was a little learning curve while getting everything set up, but once I understood how it worked, I could see a lot of potential for my brand. I’m excited to keep experimenting with Tolstoy and using more of the features as my store grows.
Definitely a useful tool for Shopify brands that want to make their storefront more engaging and interactive.
Support
App support provided by Tolstoy.
Resources
Launched
December 2, 2020
Data access
This app needs access to the following data to work on your store. Learn why in the developer's privacy policy .
View customer data:
Sensitive data, device and activity data
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Sensitive data
Name, email address, phone number, physical address
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Device and activity data
Geolocation, IP address, browser and operating system, browsing behavior, client ID cookie
View staff and contributor data:
Store owner, blog contributors
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Store owner
Name, email address, phone number, physical address
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Blog contributors
Email address, IP address, browser and operating system
View and edit store data:
Customers, products, orders, store analytics, Online Store, custom data, Shopify admin, other data
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Edit customers
Browsing behavior, customer data
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Edit products
Inventory, products, collections
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View orders
All order history for the last 60 days, returns, shipping information
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Edit store analytics
Reports, web pixels
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Edit Online Store
Online Store pages, theme
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View custom data
Metaobjects
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Edit Shopify admin
Files
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Edit other data
Locales, payment terms, publications of products on sales channels, translations
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