Tolstoy: Video, UGC, & Ads
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Create shoppable videos, AI UGC, product ads, and storefront experiences from one commerce studio.
Tolstoy helps Shopify brands create shoppable videos, AI UGC, product ads, virtual try-on, and storefront experiences from one commerce studio. Generate product videos, packshots, lifestyle images, and ad-ready assets for every channel. Publish across storefront, email, organic, paid social, and Shop channels. Add AI widgets and shopping assistants, manage campaigns, automate workflows, and track performance in one workspace.
- Turn PDPs into shoppable video experiences that drive discovery and sales
- Create AI UGC, product videos, packshots, lifestyle images, and ads
- Build paid social creatives, manage campaigns, and track performance
- Add AI widgets, shopping assistants, and virtual try-on experiences
- Publish content across storefront, email, organic, paid social, and Shop
- Popular with stores like yours
- Based in United States
Languages
English and Japanese
Works with
- Checkout
- GoogleAnalytics, Yotpo, HeyGen
- Klaviyo, Gorgias, Tapcart
- Meta Ads, TikTok Shop
- Shop app Minis, TikTok videos
- TikTok feed, Instagram Stories
- Zapier, Rebuy, Fuego, Hubspot
Categories
Video management
Display options
Analytics
Pricing
Shop Videos
Free
Features
- Videos on Shop app
- Be featured on Shop home feed
- Sync, upload, import from anywhere
- Be considered for Walmart Homepage
- Generate up to 6 AI videos/50 AI images
- Plug-and-play AI Search with AI Shopper
AI Player Plus
$19 / month
Includes 5,000 unique impressions/month
Features
- Everything in Shop videos, plus:
- Publish videos on site!
- Unlimited shoppable & interactive videos
- AI-powered feed
- Custom Branding
- Analytics
14-day free trial
AI Player Pro
$99 / month
Includes 20,000 unique impressions/month
Features
- Everything in Pro, Plus:
- UGC Search
- Shoppable videos in email flows & SMS
14-day free trial
AI Player Max
$299 / month
Includes 50,000 unique impressions/month
Features
- Everything in Pro, plus:
- Connect multiple stores
- Whitelabeling (remove Tolstoy branding)
- Personalized onboarding
- VIP Support
- Off site videos custom domains
14-day free trial
All charges are billed in USD. Recurring and usage-based charges are billed every 30 days. See all pricing options
Reviews (254)
What merchants think
This is generated by Shopify Magic. It's shown when an app has 100+ reviews and at least a 4.0 overall rating.
This is generated by Shopify Magic. It's shown when an app has 100+ reviews and at least a 4.0 overall rating.
Feedback submitted
Merchants praise this app for boosting conversion rates and engagement through shoppable video stories and AI-driven image and video creation. It's easy to use, even for those with limited technical skills, and integrates seamlessly. Many report immediate sales and ROI increases. The customer support team is frequently commended for their proactive service, resolving issues promptly and providing clear guidance, contributing to a stress-free setup experience.
We’ve had a great experience with Tolstoy over the past 4 years. The app itself is super easy to use, the video features look amazing on our site, and the support team has honestly been incredible. Every time we’ve reached out, they’ve been fast, helpful, and genuinely kind, even on weekends! Shoutout to Mikaela
They recently helped us transition our account and kept, which we really appreciated as a growing brand. Overall, highly recommend if you want to add shoppable video content to your Shopify store with a team that actually supports you.
Unclear billing and repeated upgrade pressure.
I was being charged overages based on “billable impressions,” but the numbers do not match my Shopify and Google Analytics data.
Remarkably, Tolstoy’s own team has given me different explanations of what counts as a billable impression: scrolled/seen, unique impressions, and page-load impressions.
When I raised concerns about this, I was repeatedly pushed toward upgrading instead of the explanation of what I am being billed for.
A promised refund --for one billing period-- took weeks of follow-up.
I have now asked them to review my full account history because of their own inconsistencies around “billable impressions.”
Use caution with Tolstoy’s overage billing.
Niezl was super helpful throughout our multi-store Shopify setup. She quickly diagnosed several issues - products not syncing in our Canada store, assets not displaying correctly on UK PDPs, and OOS products hiding content. Clear, responsive, and proactive with follow-ups. Great support!
Support
App support provided by Tolstoy.
Resources
Launched
December 2, 2020
Data access
This app needs access to the following data to work on your store. Learn why in the developer's privacy policy .
View customer data:
Sensitive data, device and activity data
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Sensitive data
Email address
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Device and activity data
Geolocation, IP address, browser and operating system, browsing behavior, client ID cookie
View staff and contributor data:
Store owner, blog contributors
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Store owner
Name, email address, phone number, physical address
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Blog contributors
Email address, IP address, browser and operating system
View and edit store data:
Customers, products, orders, store analytics, Online Store, custom data, Shopify admin
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Edit customers
Browsing behavior, customer data
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Edit products
Inventory, products, collections
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View orders
All order history for the last 60 days, returns, shipping information
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Edit store analytics
Web pixels
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Edit Online Store
Online Store pages, Online Store script tags, theme
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View custom data
Metaobjects
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Edit Shopify admin
Files
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View other data
Payment terms
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