True Profit Calc & Analytics

TrueProfit is a profit analytics app that does exactly what it says: showing your true profit, all in real-time and on autopilot. By having all data gathered in one place, you can stop wasting time jumping back and forth between financial reports.

Keep track of all costs in real-time

• Cost of goods sold (COGS): Add and manage COGS of each product and for each group of countries. You can enter COGS manually, import from Shopify's cost-per-item, upload a .csv file, or estimate it as a percentage of the sale price.

• Ad spends: Sync Ad spends in real-time from Facebook, Google, Bing, Snapchat, TikTok, and more.

• Shipping cost: Quickly add a flat rate or set super-advanced shipping rules based on countries and products. You can get more accurate shipping cost calculations for your business.

• Transaction fees for each payment gateway (PayPal, Stripe, 2checkout, etc.)

• Handling fees of each product/variant.

• Custom costs: Manage your one-time or recurring costs easily.

New Profit Analytics with Great Improvements

Once you've completed setting up your cost structure, all factors will be automatically considered to give you a true profit analysis - without a spreadsheet!

With a new Time series Line Chart, merchants can analyze all changes to their store data at different time ranges.

Monitor on the go with a mobile app

Easily monitor your profit with our handy mobile app (pun intended) - either as single stores or multiple stores combined.

Lifetime Value

Knowing how valuable your customers are to your business and acting upon it. Monitor the related metrics: LTV, CAC, LTV: CAC Ratio, Repurchase Rate, and also Total Revenue (upcoming).

Discover your product insights

Discover your most important products and make data-driven decisions. See the breakdown metrics: views, add to cart, ATC rate, purchases, conversion rate, and revenue.

Order history

Manage single order metrics and adjust COGS & shipping costs of orders when necessary.

Historical COGS

Add different COGS over different time ranges for one product.

Shipping costs

Quantity breaks allow shipping costs to be different (to the first item) from the second item onwards.

You can get the exchange currency from third-party shipping units & sync shipping label from Shopify.

Report via email

Receive profit reports on a daily, weekly, or monthly basis without the hassle of logging in every day.

Set and forget

One time setup and you're good to go. Only go back and make updates when necessary.

Dedicated support

Our CS team is eager to help you deal with any problems for a better experience.

Shipping Integration: Shippo, ShipStation, ShipWire, Shipping Easy, ShipBob, and ShipHero.