Brilliant app so far. Before choosing Advanced Product Options I first went to Bold Product Options after seeing all the reviews and customers using it. I don't usually badmouth other app providers but they were a terrible choice and I don't understand how they have so many customers when the service (for me anyway) was all over the place. One email request was responded to by about 5 different people, each asking 'How can I help?' when the first person already resolved the issue. This became confusing, cluttered up my email folder and just seemed very unprofessional.

Then there was the issue of intuitive functionality of the app itself. The app dashboard was confusing to navigate and the 'help' pages felt like I was reading an upsell WSL. A key element that was missing from the app was the option to change your product image to match the option you select on the product page. When I contacted support about this they referred me to a requests page where they would charge $1000 to put in a few lines of code for this option. They also had a cheaper option, where the request could be outsourced to a company called Storetasker so I went straight to them. They tried to charge me over $150.00 to put in these few lines of code which should have already been in the app.

I just said f*ck that noise and went to Advanced Product Options, and I'm glad I did. Their customer support is fantastic! Anjelika was very helpful and responsive to my requests and any issue I had was dealt with, fast. I wanted to add some custom code into my product options and they implemented it without hesitation. Dmitry was the coder I believe and he was extremely helpful when implementing my request. Everything I asked for he had no problem solving. I look forward to their update coming in March and will continue using their app in the future. Excellent app.

These guys are awesome. The functionality the app provides is excellent and allows you to add loads of variants and customisation options. You need to understand how it works to get the best out of it however the support team are excellent. They do the install for you and are very responsive to any support calls raised. Angelika provides first class support that is responsive and understanding about the importance of the app to my business. The developers are excellent and have provided me with many minor customisations to give me exactly what I needed. These were done quickly and without issue or downtime. I moved to this app from another app which just wasn't cutting in terms of speed or functionality. This app is super fast and has the widest selection of customisations on the market. If you need product options and variants, this is the app you're looking for!

I run a POD store for photography, and to really get every size and every material right I need to display over 120 options that are dependend on each other. Poster Prints only in this size, acrylic glas only in this frame and only in that size etc.
This app is great for displaying that and the team did good work implementing it in my theme for free.

Some key features, that were already provided in the original shopify variants are really missing, and thats why i can only give two stars.
I need the functionality of spreadsheets (*.csv) to import and edit my products and variants, and even worse: there is no possibility to write down the cost of goods sold to every combination.
An option to download and backup the settings in this app would be great, too.