BOOSTER SEO & IMAGE OPTIMIZER , 5,423 reviews

Super expensive and doesn’t do what it says.

Look at your ‘Alt text’ after running the optimization prompt – nothing. The report will tell you that it did a great bulk edit and completed it successfully, but very wrong! It did rename all the photos properly – actually very well (5 stars there, but that’s the end of the 5 stars for me).

Look at Meta Data/Descriptions after it says it “optimized” it for you – Nothing! No changes!

My images were already optimized (somewhat) at under 400k for size, but out of 2400 photos it only dropped the amount by 76mb.

I encourage users to ‘actually’ look to see if this app is making substantial changes to your site in a positive way. The funny part is, I did all the recommended optimization through their app AND then I went into the ‘SEO Audits section – Select a Product’ then looked – no alt text was ever added, matter of fact, they are telling you to add it manually to improve your product SEO. So! I didn’t stop there, I tried again and nothing, again – so I installed Hextom: Bulk Image Edit & SEO (simultaneously with this app), then I ran their Alt Text on a few of my listings.

Guess what “this” Booster SEO app said on those listings when I refreshed the page? ….. Great Job! You added Alt Text and my score went up. WTF! I signed up for the $69.99/mo plan!!! That is a ridiculous amount of money – ESPECIALLY when it’s not doing what it says it’s going to do and I had to install another app to help show me all this! Btw, that app is so far amazing! Everything you tell it to do, you can go look and it actually does it – for a fraction of the price! Guess where my business went?

Another thing the Meta Data & Descriptions – no change, whatsoever….
So, I contacted customer support and they said our app can’t and doesn’t change text. Which I can sort of understand (you don’t want apps messing with your own words) Well, it doesn’t even add or do anything to optimize. ALL THIS DOES is give you a nice report (when clicking into every listing you have) how to try and optimize it yourself. So, for some maybe that knowledge is enough to pay that kind of money, but you can find that on google for free, just look up how to optimize your website for SEO, or better yet YouTube is packed with info!

Sorry for the rant, but I don’t care how many 5 stars this has, look for yourself…. It’s not doing what it portrays to do when you read about it when purchasing and the reason for this big review is I am a HARD worker, along with others, I’m sure. It’s not fair that they are wasting their money every month (an extreme amount!) for something that is not doing what they think it is. Again, just run the test folks, look for yourself! For all you small business owners trying to succeed, I wish you the best! You can do this!

I'm sure the app works for many people but for me I didn't like the changes it made to my URL's. But the worst part was when I uninstalled the app it removed MOST of my ALT-Text from images which existed before the app was installed. I contacted support and there was nothing they could do other than apologise.
It's not fair to offer an app that when the subscription is cancelled, it removes hours of hard work which was put in BEFORE the app was installed. I have about 300 images I need to go and add image text to now.

I loved this app at the start, but then problems came from out of nowhere...

I have been paying for this app since late 2021 & now all of a sudden I checked back on it & my pro plan was removed without me stopping the subscription, while still being charged every month...

Their support team is all over the place, people asking me the same questions without looking back at the previous chats & they said I cancelled my subscription on the 8th July, even though on my upcoming bill the app is still being charged...

I didn't cancel the app, I got in touch with them because I noticed I was being charged but getting told I'm on the free plan.

I used Booster SEO over the last few months, before ultimately deciding to stop using it over the last few weeks as I transitioned to doing technical SEO work more manually.

The app is easy to install and automatically works on technical SEO work for you, which is nice. However, the main issue with this app is that it is quite vindictive if you ever stop using it and try to uninstall it. Using Ahrefs Site Audit as a reference, before installing Booster SEO and working on technical SEO my site audit score was an 89. Partly with Booster's help, as well as with manual technical SEO work (fixing broken links, adding manual 301 redirects, removing unnecessary webpages, etc.) that I did with my internal team we got this score up to a 99. However, after removing Booster SEO the score dropped to a 66 since Booster SEO removed my title tags on the way out, as well as undid the fixes that they made. They are transparent on undoing changes they made if you uninstall, but it looks like they will go even further than that and change things that they did not fix in the first place. So I would think long and hard about starting to use this app, and would recommend taking the time and effort to work on technical SEO manually which I think will pay off in the long run.

The other issue with Booster is that the 301 redirects for broken links that Booster sets up are not very smart. All 301 redirects that Booster sets up automatically go to the homepage, which is not a great experience both from a user experience as well as apparently (according to my SEO agency) in Google's eyes. It would be a lot more valuable if Booster tried to guess what the most relevant page was to redirect to, and then the user could approve/disapprove these proposed 301 redirects.

As a 14-year SEO, I've used many utilities for my own personal sites as well as for my clients. I had done in-depth research prior to suggesting this application to my client, this seemed to have been the best. However, I've experienced a series of failures on behalf of the team of Booster. Image compression only gets done one day out of the week, and as of now, my client has yet to get image compression done, even after many, many emails back and forth with the company. Many promises were made, but none were kept. My client depends on my work and my suggestions, and when a company I put faith in drops the ball, my agency's reputation is on the line. I've done my best to work with them on a number of related issues, but none have worked out. All these glam reviews you see are mostly from someone's "chat experience", and not the experience from the utility itself. I have had to work many hours each week to compensate for the lackluster utility, will be removing it the moment I get my client's site perfect again, within days. Lastly, do not use the URL optimization tool. This will create all new URLs and redirects. I never touched it, nor will I ever. If you do not keep the utility, you will have a nightmare of 404s to manage. Review from ZINC Digital of Miami- Kirk Musick, MS, MBA

DO NOT DOWNLOAD THIS APP. It will destroy your store. It changed all the links for my products and caused
broken links. When i contacted them about it i was told the app should not of done that and someone will contact me.right away. 2 days later they emailed me and said there is nothing they can do. So many better apps out there. Don’t risk your store.

These people pretty much stole money from me. I was under the impression that I could try this app out under a free trial and if it wasn't working out for what I had in mind I could just contact customer service and they would refund my money. I haven't used this app since the first three days and they still took my money. I sent emails and was never contacted or responded to. Horrible!!!

I cannot recommend this app for no business, stay away from it as they claim things they cannot back up. It looks like the feedback you get is manufactured. It is a waste of money believe me. The reason they have a one-day free trial is obvious to me after I have tried it, no one should pay for this type of application after you find out how bad they are, and that is not possible to find out in one day.

Update: Over a month has gone by and they posted a reply 4/14/23 (and removed their old post from a month ago that they wanted access to my store. They have already accessed my store and told me they could not replicate the issues. I sent videos of the issues I am guessing they were never watch by support. This is bad support...
UPDATE: After working with and allowing access to my store to Booster Apps they claim they can not replicate the issues I am experiencing. It was elevated to tier 2 support and I was contacted. I sent several videos of my screen and the flickering and flashing of the APP inside Shopify Admin. Nothing wrong with my browser as I cleared cookies several times and they suggested using Chrome browser and that is what I use. I have no other choice but to uncompress all the images you compressed and remove the app from my theme and store.

When will the app be fixed? I am really thinking I made a mistake using this app. It is checking override boxes on Titles, descriptions and also checking NO INDEX on my products this will damage my SEO.

Upon deleting the app, my product page Tabs are set to "Facebook" for some reason. All my product pages, the tab says "Facebook".

All my Meta data was gone upon deleting the app.

For the homepage, it just displays the link on the tab. Before it the name of the store.

This was NOT the case before installing this app.

There are MANY other reviews who share the same experience.
STAY AWAY!

-- EDIT --

I was told the app doesn't "add any code" to my HTML and upon checking it DID!
They literally LIED. Upon removing this code, my tab titles went back to normal. Still checking the other META DATA. Horrible app.