Carts Guru Automated Marketing

Carts Guru Automated Marketing

by Carts Guru

Marketing automation for SMS marketing, email, FBM retargeting

4.6 of 5 stars(115 reviews)

Convert new customers

Combine SMS marketing, email marketing, and FBM marketing to find customers where they respond best and increase acquisition ROI & sales

Recover lost sales

Automate abandoned cart campaigns and customer win-back campaigns to recapture lost visitors and increase conversions

Increase customer retention

Send personalized messages and targeted campaigns to build brand loyalty and secure long-term e-commerce growth

About Carts Guru Automated Marketing

Famed for multi-channel cart retargeting campaigns, Carts Guru now offers full-stack marketing automation for e-merchants.

Connect with potential and existing customers using SMS marketing, email marketing, and Facebook Messenger marketing. See revenue recovered fast and develop customer relationships to increase lifetime value by using automation to do the work while you focus on other tasks.

Add multiple Shopify stores to one Carts Guru instance for no additional cost. No need to log-out to switch stores.

The perfect cost-effective alternative to Klaviyo or Omnisend, integrate Carts Guru in 5 minutes and join over 1500 Shopify stores across the world seeing high ROI with smart, multi-channel marketing automation.

Support is available in English, French, Spanish, Portuguese, and Italian.

High ROI multi-channel campaigns with SMS & email

Carts Guru provides pre-built, customizable campaigns for all the most popular e-commerce use cases:

  • Abandoned cart campaigns - Increase the efficiency of acquisition spend and recover lost revenue fast by reaching customers wherever they are most likely to engage with your message
  • Customer win-back campaigns - Nurturing a customer you already have is 5x more cost-effective than acquiring a new one: get the most out of your database
  • Post-purchase campaigns - Catch customers in a buying mood by directing them to complementary products or recently viewed items
  • Promotional campaigns - Schedule one-off communications for seasonal offers, holidays, new product releases, or one-time discounts

Multi-channel marketing means maximum engagement

Send targeted messages that find customers on the channel where they’re most likely to click, engage, and buy.

  • SMS marketing - Carts Guru customers see over 25x ROI with SMS automation
  • Email marketing - Deliver visually engaging content that fits your brand’s image
  • Facebook Messenger marketing - Only 1% of businesses market across the channel, but it’s the leading messaging channel in France and the USA among other countries

Automated workflows that respond to customer behavior

Use fall-back logic to maximize audience reach. If a contact doesn’t open your email marketing, trigger an automated SMS or FBM to find them on their preferred channel until they make their purchase.

  • Automatically trigger alternate messaging channels if your initial message fails to send
  • Try another channel if a message sends but is not opened
  • Use the successful channel for the remainder of the automated marketing campaign, specific to each customer

One-click integration

Carts Guru integrates seamlessly with any Shopify store. Export all existing contact and order data into Carts Guru in one click.

Integrates with

  • Facebook Messenger,
  • OneClickUpsell

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See all pricing options

External charges may apply. These charges are billed by the external provider and won’t appear on your Shopify invoice.

Free to install

After 14 day free trial: free up to 300 contacts, free up to 3000 messages, SMS billed separately by usage

4.6 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.

  • 5 of 5 stars
    82% of ratings are 5 stars
  • 4 of 5 stars
    10% of ratings are 4 stars
  • 3 of 5 stars
    1% of ratings are 3 stars
  • 2 of 5 stars
    0% of ratings are 2 stars
  • 1 of 5 stars
    8% of ratings are 1 stars

Most recent reviews

Paint Plot Australia

User beware. This company has purposefully left us on an outdated plan and upgraded our plan on that old system without our permission. We have ended up paying above 50c per text message recently. Because they have been charging us per email and not per SMS. They refuse to refund the money thus far. There are better alternatives such as Klaviyo sms. Which you can properly segment and create more advanced audiences on. Their attribution model is also misleading. I am not 100% sure how they calculate it but you should really compare it to your google analytics source / medium. As their in built attribution was 6x higher than Analytics last click. Beware.

Developer reply

April 20, 2021

Hi Michael,
I’m sorry to hear about the negative experience you’ve had with our platform.
Indeed, your plan wasn't fitting your needs and as soon as you raised the matter, we promptly moved your account to a better fit as we have different plans available.
Carts Guru’s SMS technology is better than Klaviyo's and has the same segmentation possibilities. I’ll be more than happy to walk you through them. Our SMS rates are also lower than other Saas companies.
Regarding the attribution model, we use the last standard in the marketing automation sector: 30 days after the reception of an SMS/opening of an email.
As you are using different marketing automation platforms depending on the channel, it's perfectly normal that revenues don't match with your Google Analytics.
I hope we can make you change your mind about our platform soon! Please don’t hesitate to get in contact with us at, or chat with us in the app.


I was looking for a free app that can text internationally and at first I had a hard time understanding how to create the campaigns and triggers but once I got the hang of it and got help from customer service, this app is actually very easy to use! I will definitely be using this for while to send abandoned cart SMS to visitors. Great customer service!

Developer reply

March 10, 2021

Hi Eden + Ash, thanks for your review and feedback! Glad to hear you're enjoying the app :)

Vivere Republic

I'm new to this app, but so far it looks pretty good. Very good support. I would like to see some changes in the workflow editor options, but other than that it seems pretty nice.

Developer reply

March 10, 2021

Hi there! Thanks for your review and feedback, we really appreciate it. We're actually working right now on making some changes to the workflow editor. We hope to launch them very soon :)