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When running an online store, you need to understand your customers to grow your business. And since no two customers are the same, you need to learn about each unique feature, preference, or interest that helps you sell better.

Customer Fields enables you to solve these problems by creating a custom registration form for shoppers to sign up with a unique profile in your store. Finally, make sense of this data by filtering and integrating with other tools such as a CRM.

Custom Form Fields

Register customers with unique fields that you set up in-app. You can choose a wide variety of field types with our form builder or even work with us or your developer to build your own custom form as a questionnaire. When a customer registers on your storefront, their information is collected and stored within the app, which is accessible to review or export. Example fields:

• Address
• Age
• Birthday
• Company
• Identification document
• Gender
• Phone number
• Product preferences
• Personal preferences
• File Upload (e.g. photo, document, design, or PDF)
• Wholesale/retail

Self-edit Customer Account

Simplify the Customer Account experience and save time by allowing your customers to edit their information directly in the customer account/customer login panel of your store. You can also manually edit customer accounts directly with ease.

Tag Customers Automatically

Set up rules that will auto-tag the customer depending on a field selection. Once a customer is tagged, you can create unique segments in your Shopify admin to group customers by unique tags.

Advanced Customer Filtering

Easily filter and search through customers to find exactly who you’re after. For example, find registered teachers by searching email addresses ending in a “.edu” domain or find the list of customers that have birthdays this month.

Event Notifications

Stay in the loop by getting email notifications when a customer registers on your store or edits their account. Use this to manage and review account signups for approval processes.

Import & Export

Use our bulk customer import feature to add customers with additional fields directly into Shopify, or export enriched customer data to your CRM. Importing and exporting tools support the CSV file type.

Liquid Integration

Any custom field value is saved as a metafield for that customer, which means you can augment the shopping experience based on a certain field right in Liquid or display that value to the customer within the account panel. Discover new ways of product discovery by curating products based on the data unique to each customer.

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Note: Customer Fields used to be called "Customr" in its early days.