AI ‑ Easy Ads for Facebook Ads

The following is my opinion and my opinion only. It is not meant to defame the company but to provide an account of my experience.

If anyone wants to contact me to verify that this is an accurate review, you can do so by writing: TheOnceDeadArtist@gmail.com

Like many of you, I found the advertisement for EasyAdsApp through social media. Having sold quite a few paintings and art prints via FB and locally, this looked like a godsend to help me expand my presence.
It certainly looked simple enough: Download the app, connect it to my Shopify Store, fill out a small amount of data concerning products and the customers we wanted to connect with, and click Launch and it would do the rest - all for $29.95. If, after 10 days, I didn't have any sales then I could just cancel it.

OVERVIEW

Here's what I wasn't told (and what you probably weren't either):

Semi-Hidden Cost
1. The $29.95 doesn't include the 10% upcharge of any money you spend on the ads. In other words, if you spend $100 in ads, an additional $10 is added to your bill. If you decided to cancel your order, you'll get the $29.95 back but not the additional 10% - and, of course, not the amount of money you chose to spend on ads. I don't think that's exactly fair but, at least it's sort of there in the print.

You'll (possibly) Need Additional Optimization - You Aren't Told That Upfront

2. I was told by one of the two CS reps I've been able to chat with that EasyAdsApp will only perform well IF you're Shopify store is optimized for speed. Of course, as a new Shopify store owner and a new client of EasyAdsApp I not only didn't have any idea about this BUT I also spent nearly my entire 10 day trial under the assumption that the money I was spending on ads actually had a possibility of generating sales. To be fair, there was the possibility but that possibility was about as good as me playing a one-on-one game of basketball with Michael Jordan in his prime and winning - slim... v e r y slim.

NOT For Products Over $100
3. EasyAdsApp (the standard plan - $29.95) is NOT designed for products that cost over $100. In fact, spending an additional $87 in ads which, in seven days, resulted in 15,933 impressions, 154 clicks but ZERO ($0.00) revenue. When I asked about this, I was told:

"We recommend promoting only the products that are below 100 USD as Meta ads are usually more effective for promoting low to mid-ticket items that require less deliberation."

O.M.G.!! Had I known that upfront I wouldn't have ever tried EasyAdsApp - which would have saved me over $100 in ad spends, more $$$ to optimize my Shopify site and a huge amount of stress and consternation in trying to understand why I wasn't getting any sales.

Confusing Examples:
BTW, on the landing page of EasyAdsApp.com two examples of companies that utilized their app are found. The first company is Portland Leather and, according to simple math, each of their sales would have been $188. Here's the math: Simply divide their Generate Revenue ($43491.57) by the amount of orders (231) you get $188 per sale. FAR above the 'less than $100' suggestion.

Just below it is an ad from Ostry which shows two pair of glasses at $132.00 per pair. Again, higher than what is suggested.

Other reviews show Generated Income in the respective countries currency - I had to convert every number to USD - not impressed.

Is this 'bait and switch' - you tell me?

ALL the HIDDEN Plans and Prices:

Anyway, I considered that it was possible I'd just missed an Upgrade or Upsell in the 'fine print' - somewhere I might be able to find that told me which plan I needed to choose if I wanted to sell products about mid-range price. So, I went back and read through EVERY page of information and guess what? NO mention of this specific issue anywhere!

I did find one instance that mentions "The Solution: Tailored Digital Campaigns with Our Pro Plan" but I didn't find an apparent link to the Pro Plan or any info concerning it.

I FINALLY found info on the Pro Plan. It was at the BOTTOM of the landing page an available only by clicking on a link that has nothing to do with pricing or plans and THEN clicking on ANOTHER link that had just as much in common with pricing or plans as the first link. In other words, I had to 'hunt' for additional info. The Pro Plan is $99 a month.

Again, I would have had ZERO problems paying that BUT, as a potential client, I shouldn't:

1) have to SEARCH for the price
2) have the differences Hidden from me until I tried a 'plan' that was destined to fail.

By the way, IF you happen to be able to find the link I just mentioned, for $49 ($20 more than the 'sale' price of EasyAdsApp) you'll have 2 weeks to try it out instead of 10 days ("14-day money-back guarantee. Try it out for 2 weeks to make sure it's right for you!") The Pro Plan is $99 (one-time) and the Agency Plan is $399 (one-time).

AND - all these plans are for LIFETIME (NOT every month). Talk about hiding the BETTER deal!

Oh! I was going back to make sure I was making correct statements and I found ANOTHER site for the company that offers the Pro Plan for $79 every month!

CUSTOMER SERVICE:

The two ladies I've talked to the most have been Ouissal and Milenni - I suppose that there are others but those are the only two I've even chatted with. They are wonderful ladies. I NEVER get upset at the Customer Service reps because it isn't their fault that something has gone wrong with the product they're trying their best to get right. These people are seriously nice. No sarcasm here at all. They really do try... unfortunately they are hamstrung by the policies of the company itself.

Closed Saturday & Sunday
If you have an issue with your ads on Saturday and Sunday... feel free to take those days and rest and recuperate. Customer Service will get back to you Immediately on Monday (well... "immediately" is my code word for - as soon as they get any other issues corrected from other customers and get to your name - so maybe I should say 'they'll get back to you at some point on Monday).

BLOG:
You might find ALL the articles (6 in total - two that deal with Meta's Pixel) to be instructive. I didn't. But you might.

REVIEWS:

I was only able to find 2 out of around 10 randomly searched for stores on Shopify. Both of them had VERY low-cost products.

CONCLUSION:

I'm reporting EasyAdsApp's parent company (Scalify Solutions, LTD) to the UK (https://www.gov.uk/complain-company). I don't know if it'll help but I'm following through with the complaint - just like I spent time looking into the above portions of the business site. I can't stand it when a company promises something, doesn't deliver and then makes excuses.

If you want to report them too here's the information on the Parent company:

SCALIFY SOLUTIONS LTD
7 CORONATION ROAD LAUNCHESE
NW10 7PQ LONDON
UNITED KINGDOM

I'll update this Review if I'm contacted by the company and the issues above are worked through.

Otherwise, I think the adage of Buyer Beware is good advice.

Lon

UPDATE:

Easy Ads App Replied (I selected three pertinent parts):

1. We appreciate your detailed review and understand your frustration. Our app is specifically designed for low to mid-ticket consumer products, which is particularly important when dealing with Ai GENERATED ART in an already saturated market.

2. The challenges of selling Ai Generated Art at $169 per piece make it crucial to have a highly targeted and optimized approach, which our standard plan is not designed to address.

3. We conduct THOROUGH PRE-AD AUDITS to help merchants save time and money by identifying potential marketing challenges before running campaigns.

My Reply:

#1 & # 2: Ai Generated Art - Now I know no one ever looked at my site. My art isn't Ai Generated. Take a look at it. Ai Generated art is not what I create. Take a look at my Custom Work: https://theoncedeadartist.myshopify.com/pages/custom-portraits I'll put you in touch with the people I've painted for and you can ask them if they are so oblivious that they wouldn't notice if people like Larry or Eric or Heather were Ai Generated!

You also do NOT get a contract with a major SEC school for Ai Generated art!!

BTW, I actually have a section on my site that explains to people the differences between analogue (traditional), digital and ai art. So, I know the difference.

#3: NO Audit was done until I contacted Ouissal to determine why I was getting clicks but no income. Even then, all the 'audit' showed was the my site was running slower than your app needed. ZERO mention of any other issue was mentioned (I've still got the emails to show this).

Further, If ANY audit had been performed on my site, you'd have seen that my prints were around $169 or more.

Try again.

Worst app. refused free trial.. paid and got this ill treatment.. please dont fall into trap. especially with this Ouissal. They ask you to run ads in Brazil. Earn money for them. They say good CTR and no sale. Go work on your products. Such worst app. So dont fall into trap. No CTR for good countries and you will get no sales out of it.. please stay away. Shopify should immediately take down this app please.

Useless App, uninstalled it on the 9th day as there was no shred of improvement on any aspect, views / clicks were very modest compared to my own created ads, also the ads running by the app were constantly ranked as below average in quality by Meta.

Started to get fraudulent ads in my Ads Center on Facebook after installing this. Would not recommend.

don't download this app. you can do it in facebook. you can't cancel it. i try email but still can't cancel. no cancel in the app.

I was very disappointed with this app - I installed it 3 days ago and started the trial. The ads are simple funnels that I could have installed myself and is not worth the exorbitant price charged. It wasted 3 days of ad spend that I could have used on my own creatives that perform much better even on day 1. The CTR and other metrics were lower than I expected as well. Do not use this app, rather setup the ads yourself, you will save your business costs and it really does not take long to setup Meta ads - there are many tutorials on YouTube (recent ones) to assist you.

I have seen a lot of people complain here that even though they have uninstalled the app, they still get charged the subscription. I will be blocking my bank account to ensure that the charge does not go through since I have uninstalled this app long before the trial period ends on 8 September.

Very bad experience with Easy ads, it is just a wastage of time and money. I recommend to not use it for your business.

This app wasted our ad budget, applied series of frivoulous charges on our facebook account and led facebook to suspend the account due to the series of small payments applied - over 15 payments in a few hours.
Sent several messaged to the app developers and they aren't even responding. USELESS WASTE of Scarce resources!!!

Terrible customer service. The app is not working and they do not want to fix it. Also, they do not want to refund the full amount for the lifetime subscription.

unnecessarily payment add to our account without using this app