Emotive: SMS Marketing

Not worth the frustrations!

I've worked with a lot of companies in the past and have ended up canceling or not using their services anymore. A lot of these companies make it easy to end the services and just go about your business and carry on. "THIS APP/SERVICE" on the other hand gouges swindles you with their contracts as well as try to upsell you on other services they offer.

At first, they promised to be better than "PostScripts" and that they have better rates, services, and overall, a better experience using their platform. This was FALSE advertising!

We are on Attentive now and are in a much better position with our SMS Marketing channel. We've lost a lot of revenue by switching from PostScript to Emotive.

My advice, look elsewhere for a reputable SMS service.

Onboarding & integration was easy! Broadcast/campaign set-up is also straightforward, and Emotive does a great job at reminding you of key events to surround. 1 star off is for the cost - seems to be pricier than competitors.

Worst company ever. My ROAS was consistently under 1 every time. The people assigned to me were useless. I had to handhold them through writing the SMS even though I was told they would write and design the texts. Google them and read the reviews outside of Shopify. They are awful. One of the people got angry because I said I am going to use Klaviyo instead and went off me. Inappropriate and unprofessional.

Current Issue:
If you are a potential customer and have made it to this page, check the F rating on the BBB website. It is absolutely accurate in our experience. Completely unethical and untrustworthy company. First, the telephone number they list on our credit card statement is disconnected. We found this out when then charged our corporate card one month after sending notification in writing that we no longer authorize them to use the previously provided payment information. Sent an email requesting an immediate reversal to this charge. 24 hours later not even a reply.

Original Issue:
On our fourth bill we had a charge for "Minimum Spend True-Up". The charge was for $168.09. We inquired multiple times via email before finally getting a reply. We were informed this was for a monthly minimum spend, something that was never discussed with us prior to this invoice. In trying to get this issue resolved we were also informed that there are minimums with regards to the number of campaigns you must send in order to qualify for their ROI guarantee. Another detail that was never discussed prior to contracting or during on-boarding.

When asking to cancel their reply was as follows: "While I can see that the minimum spend wasn't noted in that recap email from Mike, it is noted in your signed Service Agreement (attached here) which supersedes any email communication."

This decidedly unethical company has chosen to ignore communications issues on their behalf and instead want to stick it to us for policies and requirements that their sales and on-boarding staff either forgot or chose not to mention. We could never trust emotive moving forward.

P.S. The sales person (Michael Cruz) was CC'd on each email regarding this issue and never one replied to a single one. Appears as if this was to avoid taking responsibility for skipping over some of these requirements before taking our credit card information...On our fourth bill we had a charge for "Minimum Spend True-Up". The charge was for $168.09. We inquired multiple times via email before finally getting a reply. We were informed this was for a monthly minimum spend, something that was never discussed with us prior to this invoice. In trying to get this issue resolved we were also informed that there are minimums with regards to the number of campaigns you must send in order to qualify for their ROI guarantee. Another detail that was never discussed prior to contracting or during on-boarding.

When asking to cancel their reply was as follows: "While I can see that the minimum spend wasn't noted in that recap email from Mike, it is noted in your signed Service Agreement (attached here) which supersedes any email communication."

This decidedly unethical company has chosen to ignore communications issues on their behalf and instead want to stick it to us for policies and requirements that their sales and on-boarding staff either forgot or chose not to mention. We could never trust emotive moving forward.

P.S. The sales person (Michael Cruz) was CC'd on each email regarding this issue and never one replied to a single one. Appears as if this was to avoid taking responsibility for skipping over some of these requirements before taking our credit card information...

We are still a new user of Emotive, about 2 months in. Onboarding process was great, with a dedicated specialist who guided us through setup and our first broadcast based on best practices. Support after the onboarding period has been responsive. UI could be a bit more intuitive, but it works. Attribution is way too generous in my opinion, but we use other data sources, so not a huge issue. We haven't had a ton of experience with canned responses and "shopping experts" (I believe that's what they call the human team that does basic message triage - one of the main reasons we went with Emotive over other service providers), so I can't comment on that aspect.

Blows other services for SMS out of the water! They add a much needed "human" element to the messaging system, strengthening the bond between us and our customers.

They are definitely a hands-on company who take your success personally. Quick to offer messaging suggestions or hop on a call with you. Largely easy-to-use interface and if you forget anything, your success manager is always just an email away. Would recommend to other businesses looking to break into the SMS marketing scene.