Reviews (886)

Overall rating
4.7
Counts per rating level
  • 80% of ratings are 5 stars
  • 9% of ratings are 4 stars
  • 5% of ratings are 3 stars
  • 2% of ratings are 2 stars
  • 3% of ratings are 1 stars
What merchants think

Feedback submitted

Merchants highly value this app for automating routine tasks such as order management, customer tagging, and email notifications. Its user-friendly workflow builder integrates easily with other apps and doesn't require coding skills. Features like customizable email content and the ability to copy flows between stores are standout benefits. Merchants also appreciate the automation templates and the supportive, effective customer service team, making it essential for enhancing business efficiency.

July 7, 2025

It was very easy to edit and I loved the set up for the email content did not need to change much, having my brand colours already there. Each step of the way was easy and I am no tech person.

firefusionbylou
United Kingdom
Almost 2 years using the app
Shopify replied July 11, 2025

Thanks for the review, we really appreciate it.

July 14, 2025

Overall game-changer in terms of operational flexibility. We wouldn't be able to run our business without it. Would LOVE to be able to duplicate blocks within a flow, but that's my only gripe!

PlayBetter
United States
Almost 4 years using the app
July 11, 2025

I like the fact that the necessary emails are set to automatically go out when they're supposed to. I don't have to think about it first, then schedule each one individually.

Solangez Seven
United States
7 months using the app
July 8, 2025

I would love 3 things, easier to assign testing orders/products/customers. And 2, the ability to deactivate conditions, actions, or whole parts of the tree. Also - better documentation in the shopify MCF for LLMs

The Sak
United States
Over 6 years using the app
July 14, 2025

very smooth to use, and has great functionality, only draw back is slight glitches when an error is found, have to reset the flow.

Boost Factory
Canada
Almost 4 years using the app
July 16, 2025

Shopify itself puts out bad templates that do not work and their support is not able to help. They also do not keep the app developers up to date about what triggers to use so their templates are out of date. If you guys would own up to putting out bad templates and correct them I would consider changing my rating.

Ooze
United States
Almost 6 years using the app
July 7, 2025

I appreciate what Shopify Flow tries to do — automating workflows and saving time on routine tasks is definitely valuable. The app is intuitive and integrates well within the Shopify admin. However, there are some limitations that can get frustrating.

For example, it can’t interact with certain areas like shipping profiles or some inventory settings, which means you still end up doing manual work for key parts of your store. Also, complex workflows sometimes require trial and error to get right, and the documentation could be clearer.

Overall, Flow is a helpful starting point for automation if you have straightforward tasks, but it feels like it could be more powerful and flexible, especially for stores with more complex needs.

It’s best suited for automations within Shopify’s exposed API limits.

If you rely on automating less common or “hidden” features, Flow won’t cover it yet.

For simple order, customer, or product tag automations, it’s worth trying.

Nonynana
United Kingdom
Almost 2 years using the app
Shopify replied July 11, 2025

Thanks for your review.

We try to expose everything that's available in the Admin API, have you tried using the Send Admin API request action (https://help.shopify.com/en/manual/shopify-flow/reference/actions/send-admin-api-request)for your more complex use cases such as shipping profiles or some inventory settings?

July 14, 2025

Excellent marketing tool for automating with external APsI. However, to avoid potential frustrations, be aware that Flow currently does not support all of Shopify's API endpoints.

AquaPureFilters.com
United States
Over 1 year using the app
July 16, 2025

At first there is a bit of a learning curve, however the process is much simpler than it looks. There are almost always explanations for everything. Once you get the hang of it, it really is a game changer.

Absolute Level Up
Canada
About 2 months using the app
July 15, 2025

Missing functions pertaining to modifying product settings, including; track quantity, continue selling when out of stock, and markets.

Half of the flows that I try to create are always missing at least one action to turn it on.

It would seem reasonable to be able to do in Flow what I can physically do in Shopify myself.

Sparkle Castle
United States
Almost 3 years using the app