Google channel
Reach shoppers and get discovered across Google.
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Popular with businesses in the United States
Key values section
Manage with Shopify
Shopify’s Google channel makes it easy to get your products on Google while everything is managed with Shopify.
List your products for free
Showcase your products for free across Google—Search, Shopping, Images, Lens, and YouTube.
Boost your reach with ads
Create your Smart Shopping campaigns in Shopify, set a budget, and let Google’s smart technology optimize your ad.

Google channel
Launch date
Integrates with
- Google Merchant Center
- Google Ads

Google channel
Launch date
Integrates with
- Google Merchant Center
- Google Ads
Pricing
Free to install
When you run a campaign, the ad spend is billed directly to your Google Ads account. You set the daily campaign budget.
Reviews
The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.
VisualTimmy
Broken after Google changed Merchant Centre data feed specification... https://support.google.com/merchants/answer/11905642?hl=en-GB In particular Shopify not delivering country sub-attribute... Provide delivery country sub-attribute: When providing the delivery [shipping] attribute, you now need to provide the country [country] sub-attribute to ensure that delivery prices are accurate. Item-level warnings ('Missing sub-attribute [country (sub-attribute of [shipping])]') have already been issued in the Diagnostics page to help merchants identify affected products and will move to errors starting today. This has resulted in none of our products being listed. Shopify please update ASAP
Developer reply
Hey there,
Chris here from Shopify. Thank you for taking the time to share your review of the Google Channel with us. Your feedback is extremely valuable. I'm sorry to hear of the struggles you are facing with your data feed. I'm going to look into this further and follow up with you in an email to open up the lines of communication here and see if we can address some of these concerns.
Chris | Shopify
All Purpose Creams
I don't know how Shopify doesn't step into to help as this situation is ridiculous and we have no alternative and the lowest tier of support from Google. Their AI bot randomly flags products that don't violate their TOS. Items that's I've spend 10s of thousands of dollars advertising with no issue previously. The employees aren't able to override the bots and tell me to "use a work around" with a new productID... Oh, ok, let me just reset all the feedback and SEO to POTENTIALLY comply with your overlord bots. This is the suggestion/response that I get each time I reach out: Thank you for contacting Shopping support regarding your Merchant Center account: [XXXX]. I hope you are doing great. I have checked the account and found that 2 items are disapproved due to Violation of Shopping ads policy. We use automated systems to identify items that violate our policies. These checks are applied to all items for all merchants. I would request you to attempt a potential workaround for this as below:
You may change to a new title and description with more generic terms. You can try to mimic other Merchant's items description and title.
In my experience, some Merchants have success with submitting the disapproved products with a brand new item ID and description. This will allow the system to re-scan the item upon re-upload, which could potentially lead to approval. Note: Once, the information has update, re-upload the feed, as to refresh the product in Merchant Center. It may take up to 3 business days to complete the review. Items that are approved as the result of a review will be eligible to serve on Google Shopping within 24 hours. Here are some problematic offers:
-offer_id: shopify_US_4181554954342_XXXXX
-offer_id: shopify_US_7693148356866_XXXXX Please refer to the article for more information. I hope this information helps. Should you have further questions regarding the same, feel free to contact us via email support.
You can also provide us with the best contact number & preferred timings to reach you if any further help is required. Thank you for choosing Shopping Ads Customer Support. We appreciate your relationship with us. Can you imagine treating any customer like this? I'd challenge you to name a customer service situation that is more ridiculous.
Developer reply
Hey there,
Charlotte here from Shopify. Thank you for taking the time to provide feedback on your experience. We definitely want to make sure that you get the support you need regarding the issues you are facing with the Google Channel. It looks like you shared an email sent by Google's Support team, is that right? Although Google is responsible for all product reviews and approvals, I'll be sending an email out to you shortly to open a line of communication to see how I can help.
Charlotte | Shopify
Crafty Divas
That app has gone from average to bad. This is because recent updates make the bulk editor unusable if you have more than 1500 products.
You cannot change the width of the columns, cannot filter and if the webpage times out you have to start from page one again. I have 162 pages of products so this is very frustrating. As such I am forced to pay money for a 3rd party app ( I am using 'Feed For Google Shopping'
by Simprosys InfoMedia) so I don't waste or lose money with my google shopping campaign.
I have advised Shopify Support of my issues and they said it was a caching issue with my browser...
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