Marketing | Sourcing and selling products
Google channel

Google channel

by Shopify

Reach shoppers and get discovered across Google.

4.3 of 5 stars(5289 reviews)
Free to install. Additional charges may apply.

Manage with Shopify

Shopify’s Google channel makes it easy to get your products on Google while everything is managed with Shopify.

List your products for free

Showcase your products for free across Google—Search, Shopping, Images, Lens, and YouTube.

Boost your reach with ads

Create your Smart Shopping campaigns in Shopify, set a budget, and let Google’s smart technology optimize your ad.

About Google channel

Get your products discovered with Shopify’s Google channel.

The Google channel makes it easy for you to reach the millions of shoppers that use Google to find the products they need. Merchants can:

  • List products for free on Google.

  • Enable seamless checkout with Buy on Google. Available to eligible US businesses.

  • Run paid Smart Shopping campaigns to promote products across Google.

Regardless of your budget, you can get your products in front of shoppers when they are looking for them on Google. Free listings on Google help you get in front of the millions of shoppers that use the search engine to discover & purchase products.

Smart Shopping campaigns are paid ads that help you reach shoppers on YouTube, Gmail, Search and across their Display Network. To set up a Smart Shopping campaign, just sync your products and set a daily budget. Google will optimize your campaign and choose the best time and place to show your products to shoppers.

New to Google Advertising?

Businesses new to advertising with Google can earn up to $150 in ad credit. We’ll match your spending on Smart Shopping campaigns up to $150 within the first 30 days.

Credits earned can take up to 5 days to be applied to your Google Ads account.

Which countries are free listings on Google available in?

Free listings on Google is available for merchants selling in these countries: Finland, Netherlands, Greece, Switzerland, Hungary, Czechia, Romania, Canada, Slovakia, Turkey, USA, Mexico, UK, Sweden, Germany, Denmark, France, Norway, Japan, Belgium, Brazil, Austria, Australia, Poland, Spain, Russia, Italy, India, Saudi Arabia, Vietnam, Israel, Thailand, Ukraine, Republic of Korea, Ireland, New Zealand, Singapore, South Africa, UAE, Portugal, Malaysia, Philippines, Argentina, Colombia, Chile, Hong Kong, Indonesia, Taiwan.

Where will my products appear on Google?

If you’re running a Smart Shopping campaign, your products can appear on Google Search, the Shopping tab, Gmail, Youtube and the Google Display Network.

If you’re selling in the U.S., then free listings can appear in search results across Google. If you're selling outside the U.S., free listings will appear on the Shopping tab.

What does a Smart Shopping campaign cost?

You set your own daily budget. You only pay if someone clicks on your ad.

Can I run both a Smart Shopping campaign & have a free listing at the same time?

Yes, you can run both at the same time. A free listing can support your paid ads & ensure you’re more discoverable.

Disclaimer

You acknowledge that Shopify may be compensated by Google in accordance with Google's policy: support.google.com/adspolicy/answer/141252?hl=en.

You can choose any Comparison Smart Shopping Service via the CSS dashboard available in Merchant Center.

Integrates with

  • Google Merchant Center,
  • Google Ads

Media gallery

  • Example of product sync list with Google Merchant Center.
  • Example of Google Smart Shopping campaign creation screen.
  • Sample dashboard showing sales, orders, etc.
  • Overview page of Shopify's Google channel

Support

Pricing

Free to install

When you run a campaign, the ad spend is billed directly to your Google Ads account. You set the daily campaign budget.

4.3 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.

  • 5 of 5 stars
    70% of ratings are 5 stars
    (3712)
  • 4 of 5 stars
    14% of ratings are 4 stars
    (741)
  • 3 of 5 stars
    4% of ratings are 3 stars
    (189)
  • 2 of 5 stars
    1% of ratings are 2 stars
    (79)
  • 1 of 5 stars
    11% of ratings are 1 stars
    (568)
View all 5289 reviews

Most recent reviews

Lyvisi Afriq Wear

Rating
1 of 5 stars
Last edited
November 28, 2021

Lyvisi Afriq Wear I moved to Shopify to see if I could get better traffic to my website through Google. I sell custom made goods and google has never worked with my website. Google continues to disapprove my merchant account. I feel that the entire process is a waste of my time, energy, and money.

Developer reply

November 29, 2021

Hey there,

Adil here from Shopify. Thank you for taking the time to provide feedback on your experience. We definitely want to make sure that you get the clarification you need in regards to the suspension you are getting. Although these suspensions are set by Google and they are best to direct you with this, I'll be sending an email out to you shortly to explain some details that could help. I look forward to communicating with you there.

Adil | Shopify

CocoCruz

Rating
1 of 5 stars
Posted
November 26, 2021

It doesn't work. Products are constantly disapproved and its near impossible to work out the errors. It then tells you your google account has been suspended for policy violations. I'm "trying " to sell clothing, its non offensive, so there should be no issues.

Developer reply

November 29, 2021

Hey there,

Adil here from Shopify. Thank you for taking the time to provide feedback on your experience. We definitely want to make sure that you get the clarification you need in regards to the suspension you are getting. Although these suspensions are set by Google and they are best to direct you with this, I'll be sending an email out to you shortly to explain some details that could help. I look forward to communicating with you there.

Adil | Shopify

Bobishop : Epicerie et produits cosmétiques Afro antillais en ligne

Rating
2 of 5 stars
Posted
November 26, 2021

My Merchant Center account may be suspended, Shipping costs inaccurate (inconsistencies between flow and checkout pages on my website)
it's not normal

Developer reply

November 29, 2021

Hey there,

Adil here from Shopify. Thank you for taking the time to provide feedback on your experience. We definitely want to make sure that you get the support you need regarding the issue you are facing with the Google Channel. I'll be sending an email out to you shortly to open up lines of communication. I look forward to communicating with you there.

Adil | Shopify

View all reviews