Reach shoppers on Google
Shopify’s Google channel makes it easy to get your products on Google and reach shoppers searching for products like yours
Get discovered on any budget
Promote your products with Smart Shopping campaigns and free listings on Google
Track your campaign results
See how much traffic and sales you're getting from Smart Shopping campaigns and adjust budgets without leaving Shopify
About Google channel
Get your products discovered with Shopify’s Google channel.
The Google channel makes it easy for you to reach the millions of shoppers that use Google to find the products they need. Merchants can:
Run paid Smart Shopping campaigns to promote products across Google
List products for free on Google
Regardless of your budget, you can get your products in front of shoppers when they are looking for them.
Smart Shopping campaigns are paid ads that help you reach shoppers on YouTube, Gmail, Search and across their Display Network. To set up a Smart Shopping campaign, just sync your products and set a daily budget. Google will optimize your campaign and choose the best time and place to show your products to shoppers.
Additionally, free listings on Google help you get in front of the millions of shoppers that use the search engine to discover & purchase products.
New to Google Advertising?
Businesses new to advertising with Google can earn up to $150 in ad credit. We’ll match your spending on Smart Shopping campaigns up to $150 within the first 30 days.
Credits earned can take up to 5 days to be applied to your Google Ads account.
Which countries are free listings on Google available in?
Free listings on Google is available for merchants selling in these countries: Finland, Netherlands, Greece, Switzerland, Hungary, Czechia, Romania, Canada, Slovakia, Turkey, USA, Mexico, UK, Sweden, Germany, Denmark, France, Norway, Japan, Belgium, Brazil, Austria, Australia, Poland, Spain, Russia, Italy, India, Saudi Arabia, Vietnam, Israel, Thailand, Ukraine, Republic of Korea, Ireland, New Zealand, Singapore, South Africa, UAE, Portugal, Malaysia, Philippines, Argentina, Colombia, Chile, Hong Kong, Indonesia, Taiwan.
Where will my products appear on Google?
If you’re running a Smart Shopping campaign, your products can appear on Google Search, the Shopping tab, Gmail, Youtube and the Google Display Network.
If you’re selling in the U.S., then free listings can appear in search results across Google. If you're selling outside the U.S., free listings will appear on the Shopping tab.
What does a Smart Shopping campaign cost?
You set your own daily budget. The minimum recommended budget is $5 per day. You only pay if someone clicks on your ad.
Can I run both a Smart Shopping campaign & have a free listing at the same time?
Yes, you can run both at the same time. A free listing can support your paid ads & ensure you’re more discoverable.
You acknowledge that Shopify may be compensated by Google in accordance with Google's policy: support.google.com/adspolicy/answer/141252?hl=en.
You can choose any Comparison Smart Shopping Service via the CSS dashboard available in Merchant Center.
- Google Merchant Center,
- Google Ads
Automate marketing tasks with this app using Kit skills.
Free to install
When you run a campaign, the ad spend is billed directly to your Google Ads account. You set the daily campaign budget.
Most recent reviews
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I have had this app since August with no problems. Now I receive a message stating "Your account violated the circumventing system policy," and "We've detected suspicious payments in your account." I have not touched anything since setting up the account and received these messages. When I reach out to them, the explanations are extremely vague. I ended up deleting all merchandise, reentering my credit card information, making sure I do not have multiple ad accounts, and still cannot use Google Ads. The merchandise is not showing up in this app like it is supposed to. I really do not see how I benefit from the app and I see no purpose in having it. Not sure if this is a Shopify issue or a Google issue, in terms on how they connect. I just know I have no issues with using Facebook for virtually the same thing. I know I am not the biggest business, but Google needs to make things a little more user friendly.
Fast uploads! The upload picture function is fast and easy to use. The overall setup is easy to use and edit, it went smoothly.