Related categories

Google channel

by Shopify

Reach shoppers and get discovered across Google.

5467 reviews
Shopify app insights

  • Popular with businesses in the United States

Free to install. Additional charges may apply.

App highlights

  • Seamless workflow: use directly in Shopify admin

Key values section

Manage with Shopify

Shopify’s Google channel makes it easy to get your products on Google while everything is managed with Shopify.

List your products for free

Showcase your products for free across Google—Search, Shopping, Images, Lens, and YouTube.

Boost your reach with ads

Create your Smart Shopping campaigns in Shopify, set a budget, and let Google’s smart technology optimize your ad.

Featured images gallery

  • Example of product sync list with Google Merchant Center.
  • Example of Google Smart Shopping campaign creation screen.
  • Sample dashboard showing sales, orders, etc.
  • Overview page of Shopify's Google channel
  • Example of product sync list with Google Merchant Center.
  • Example of Google Smart Shopping campaign creation screen.
  • Sample dashboard showing sales, orders, etc.
  • Overview page of Shopify's Google channel

App details

Google channel

Google channel

Get your products discovered with Shopify’s Google channel.

The Google channel makes it easy for you to reach the millions of shoppers that use Google to find the products they need. Merchants can:

  • List products for free on Google.

  • Enable seamless checkout with Buy on Google for eligible merchants.

  • Sync products to your YouTube channel.

  • Run paid Smart Shopping campaigns to promote products across Google.

Regardless of your budget, you can get your products in front of shoppers when they are looking for them on Google. Free listings on Google help you get in front of the millions of shoppers that use the search engine to discover & purchase products.

Smart Shopping campaigns are paid ads that help you reach shoppers on YouTube, Gmail, Search and across their Display Network. To set up a Smart Shopping campaign, just sync your products and set a daily budget. Google will optimize your campaign and choose the best time and place to show your products to shoppers.

New to Google Advertising?

Businesses new to advertising with Google can earn up to $500 in ad credit. We’ll match your spending on Smart Shopping campaigns up to $500 within the first 60 days.

Credits earned can take up to 5 days to be applied to you

Which countries are free listings on Google available in?

Free listings on Google is available for merchants selling in these countries: Finland, Netherlands, Greece, Switzerland, Hungary, Czechia, Romania, Canada, Slovakia, Turkey, USA, Mexico, UK, Sweden, Germany, Denmark, France, Norway, Japan, Belgium, Brazil, Austria, Australia, Poland, Spain, Russia, Italy, India, Saudi Arabia, Vietnam, Israel, Thailand, Ukraine, Republic of Korea, Ireland, New Zealand, Singapore, South Africa, UAE, Portugal, Malaysia, Philippines, Argentina, Colombia, Chile, Hong Kong, Indonesia, Taiwan.

Where will my products appear on Google?

If you’re running a Smart Shopping campaign, your products can appear on Google Search, the Shopping tab, Gmail, Youtube and the Google Display Network.

If you’re selling in the U.S., then free listings can appear in search results across Google. If you're selling outside the U.S., free listings will appear on the Shopping tab.

What does a Smart Shopping campaign cost?

You set your own daily budget. You only pay if someone clicks on your ad.

Can I run both a Smart Shopping campaign & have a free listing at the same time?

Yes, you can run both at the same time. A free listing can support your paid ads & ensure you’re more discoverable.

Disclaimer

You acknowledge that Shopify may be compensated by Google in accordance with Google's policy: support.google.com/adspolicy/answer/141252?hl=en.

You can choose any Comparison Smart Shopping Service via the CSS dashboard available in Merchant Center.

Launch date

November 28, 2017

Integrates with

  • Google Merchant Center
  • Google Ads
Google channel

Google channel

Get your products discovered with Shopify’s Google channel.

The Google channel makes it easy for you to reach the millions of shoppers that use Google to find the products they need. Merchants can:

  • List products for free on Google.

  • Enable seamless checkout with Buy on Google for eligible merchants.

  • Sync products to your YouTube channel.

  • Run paid Smart Shopping campaigns to promote products across Google.

Regardless of your budget, you can get your products in front of shoppers when they are looking for them on Google. Free listings on Google help you get in front of the millions of shoppers that use the search engine to discover & purchase products.

Smart Shopping campaigns are paid ads that help you reach shoppers on YouTube, Gmail, Search and across their Display Network. To set up a Smart Shopping campaign, just sync your products and set a daily budget. Google will optimize your campaign and choose the best time and place to show your products to shoppers.

New to Google Advertising?

Businesses new to advertising with Google can earn up to $500 in ad credit. We’ll match your spending on Smart Shopping campaigns up to $500 within the first 60 days.

Credits earned can take up to 5 days to be applied to you

Which countries are free listings on Google available in?

Free listings on Google is available for merchants selling in these countries: Finland, Netherlands, Greece, Switzerland, Hungary, Czechia, Romania, Canada, Slovakia, Turkey, USA, Mexico, UK, Sweden, Germany, Denmark, France, Norway, Japan, Belgium, Brazil, Austria, Australia, Poland, Spain, Russia, Italy, India, Saudi Arabia, Vietnam, Israel, Thailand, Ukraine, Republic of Korea, Ireland, New Zealand, Singapore, South Africa, UAE, Portugal, Malaysia, Philippines, Argentina, Colombia, Chile, Hong Kong, Indonesia, Taiwan.

Where will my products appear on Google?

If you’re running a Smart Shopping campaign, your products can appear on Google Search, the Shopping tab, Gmail, Youtube and the Google Display Network.

If you’re selling in the U.S., then free listings can appear in search results across Google. If you're selling outside the U.S., free listings will appear on the Shopping tab.

What does a Smart Shopping campaign cost?

You set your own daily budget. You only pay if someone clicks on your ad.

Can I run both a Smart Shopping campaign & have a free listing at the same time?

Yes, you can run both at the same time. A free listing can support your paid ads & ensure you’re more discoverable.

Disclaimer

You acknowledge that Shopify may be compensated by Google in accordance with Google's policy: support.google.com/adspolicy/answer/141252?hl=en.

You can choose any Comparison Smart Shopping Service via the CSS dashboard available in Merchant Center.

Launch date

November 28, 2017

Integrates with

  • Google Merchant Center
  • Google Ads

Pricing

Free to install

When you run a campaign, the ad spend is billed directly to your Google Ads account. You set the daily campaign budget.

Reviews

3.6 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.

Counts per rating level
  • 68% of ratings are 5 stars
    3726
  • 14% of ratings are 4 stars
    743
  • 4% of ratings are 3 stars
    199
  • 2% of ratings are 2 stars
    94
  • 13% of ratings are 1 stars
    705
View all 5467 reviews

List of reviews

Filter and sort reviews

  • 1 of 5 stars
    August 16, 2022

    Jungle Records

    Location United Kingdom

    Great attempt, but something's broken. Our store says: "78 products didn’t publish to Google. View these products to see why." So I go to products and they say: "GTIN is required for this product". But our products DO have GTINs (UPCs) - they are LPs and CDs. All correctly entered in the barcode/GTIN box in our product page. A basic field that Google doesn't pick up from Shopify! Looking forward to it getting fixed....?

  • 5 of 5 stars
    August 16, 2022

    pvmark

    Location United States

    Excellent service. Excellent customers finder. I recommend google ads for every shopify store owner. Thanks you google. I want to rate 10 stars.

  • 1 of 5 stars
    August 15, 2022

    Red's Fly Shop

    Location United States

    My goal was connecting YouTube shopping as our videos are the #1 source of conversion. This App is extremely frustrating. Forced me to create a new Merchant Center account rather than feed to our existing account which has worked perfectly for years. This shut down my Google Ad campaigns for a week while waiting for approval of products and various errors to patch up. Finally all connected, new Merchant Center is up and running. STILL CANNOT GET YOUTUBE TO PICKUP OUR PRODUCTS! I lost a significant amount of revenue in this transition, and it seems like Shopify isn't providing any support. There should be a litany of troubleshooting videos. Very disappointed.

    Developer reply
    August 16, 2022

    Hi there,

    Ashley here from Shopify support.

    I'm happy that you were able to get this issue resolved. I completely understand your frustration with the lack of available merchant facing resources such as troubleshooting videos and will be sure to pass this valuable feedback along to the team so that they can work towards a smoother onboarding experience.

    Ashley | Shopify

View all reviews

Apps similar to Google channel

  • Suite For Google Shopping Feed

    Suite For Google Shopping Feed

    by CedCommerce

    Google Shopping Feed, Buy On Google, Free Listings, Google Ads

    4.9 of 5 stars(1165reviews)
    Free plan available
  • Nabu for Google Shopping Feed

    Nabu for Google Shopping Feed

    by AdNabu Global, Inc.

    Increase Revenue from Google Feed & Google Ads.

    4.9 of 5 stars(299reviews)
    Free plan available
  • Cdiscount Marketplace

    Cdiscount Marketplace

    by Cdiscount

    Sell on Cdiscount Marketplace and reach 23 Million consumers

    4.2 of 5 stars(40reviews)
    Free to install
  • Google Feed & Shopping Ads

    Google Feed & Shopping Ads

    by LimeSpot

    Boost Google Shopping ROAS with Feed Automation & Remarketing

    3.2 of 5 stars(5reviews)
    15-day free trial