Get your products discovered with Shopify’s Google channel.

Reach shoppers on Google - on any budget

The Google channel makes it easy for you to reach the millions of shoppers that use Google to find the products they need. Eligible merchants can:

• Run paid Smart Shopping campaigns to promote products across Google

• List products for free on Google’s Shopping tab (merchants selling in the U.S. only)

Regardless of your budget, you can get your products in front of shoppers when they are looking for them.

Smart Shopping campaigns are paid ads that help you reach shoppers on YouTube, Gmail, Google Search, and across Google Display Network. To set up a Smart Shopping campaign, just sync your products and set a daily budget. Google will optimize your campaign and choose the best time and place to show your products to shoppers.

Additionally, free listings on the Google Shopping tab help you get in front of the millions of shoppers that use Google to discover and purchase all types of products. These free listings appear specifically in search results of the Google Shopping tab. Free listings are rolling out to eligible merchants selling in the U.S. and Google aims to make them available to more Shopify merchants globally before the end of 2020.

New to Google Advertising?

Businesses new to advertising with Google can get $100 USD in ad credits when they spend $25 USD on Smart Shopping campaigns. The credit is automatically applied once you create a new Google Ads account and spend $25 USD through Shopify’s Google channel.

What's a Google Smart Shopping campaign?

Google Smart Shopping campaigns are paid ads that use automated bidding and ad placement to promote your products across Google’s networks.

What does a Google Smart Shopping campaign cost?

You set your own daily budget. The minimum recommended budget is $5 per day. You only pay if someone clicks on your ad.

What is the Google Shopping tab?

The Google Shopping tab allows shoppers to search for products. Search results highlight merchants that shoppers can purchase from. In the past, merchants had to pay in order to be listed. Now, search results within the Google Shopping tab primarily include free listings alongside paid ads.

Can I run both a Smart Shopping campaign and have a free listing at the same time?

Yes, you can run both at the same time. A free listing can support your paid ads and ensure you’re discoverable across more surfaces on Google.