Places to sell | Marketing
Google channel

Google channel

by Shopify

Reach shoppers and get discovered across Google.

4.5 of 5 stars(3384 reviews)
Free to install. Additional charges may apply.
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Reach shoppers on Google

Shopify’s Google channel makes it easy to get your products on Google and reach shoppers searching for products like yours

Get discovered on any budget

Promote your products with free listings on Google (U.S. only) and globally with Smart Shopping campaigns

Track your campaign results

See how much traffic and sales you're getting from Smart Shopping campaigns and adjust budgets without leaving Shopify

About Google channel

Get your products discovered with Shopify’s Google channel.

Reach shoppers on Google - on any budget

The Google channel makes it easy for you to reach the millions of shoppers that use Google to find the products they need. Eligible merchants can:

  • Run paid Smart Shopping campaigns to promote products across Google

  • List products for free on Google (merchants selling in the U.S. only)

Regardless of your budget, you can get your products in front of shoppers when they are looking for them.

Smart Shopping campaigns are paid ads that help you reach shoppers on YouTube, Gmail, Google Search, and across Google Display Network. To set up a Smart Shopping campaign, just sync your products and set a daily budget. Google will optimize your campaign and choose the best time and place to show your products to shoppers.

Additionally, free listings on Google help you get in front of the millions of shoppers that use the search engine to discover and purchase all types of products. Free listings are rolling out to eligible merchants selling in the U.S. and Google aims to make them available to more Shopify merchants globally before the end of 2020.

New to Google Advertising?

Businesses new to advertising with Google can get $100 USD in ad credits when they spend $25 USD on Smart Shopping campaigns. The credit is automatically applied once you create a new Google Ads account and spend $25 USD through Shopify’s Google channel.

What's a Google Smart Shopping campaign?

Google Smart Shopping campaigns are paid ads that use automated bidding and ad placement to promote your products across Google’s networks.

What does a Google Smart Shopping campaign cost?

You set your own daily budget. The minimum recommended budget is $5 per day. You only pay if someone clicks on your ad.

What is the Google Shopping tab?

The Google Shopping tab allows shoppers to search for products. Search results highlight merchants that shoppers can purchase from. In the past, merchants had to pay in order to be listed. Now, search results within the Google Shopping tab primarily include free listings alongside paid ads.

Can I run both a Smart Shopping campaign and have a free listing at the same time?

Yes, you can run both at the same time. A free listing can support your paid ads and ensure you’re discoverable across more surfaces on Google.

Integrates with

  • Google Merchant Center,
  • Google Ads

Media gallery

Works with

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Pricing

Free to install

When you run a campaign, the ad spend is billed directly to your Google Ads account. You set the daily campaign budget.

4.5 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.
  • 5 of 5 stars
    67% of ratings are 5 stars
    (2259)
  • 4 of 5 stars
    15% of ratings are 4 stars
    (506)
  • 3 of 5 stars
    4% of ratings are 3 stars
    (125)
  • 2 of 5 stars
    2% of ratings are 2 stars
    (58)
  • 1 of 5 stars
    13% of ratings are 1 stars
    (436)
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Most recent reviews

kottona

Rating
5 of 5 stars
Posted
August 15, 2020

Great and powerful tool built by Shopify! Thanks a lot for building great things for today's entrepreneurs..

Clio Silks

Rating
5 of 5 stars
Posted
August 15, 2020

I never knew the Google merchant services existed till now. I have used most of the Google products but I din come across this. Need little more awareness for products by Google for retail stores.

Indian Summer Native American Art

Rating
5 of 5 stars
Posted
August 15, 2020

Quick and easy sign up and sync. No hassles. I like that the tool manages the sync of all my products to google and I don't have to do anything but authorize it to use my shopify. Thanks Shopify and Google for this simple collaboration.

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