Reviews (4,616)

Overall rating
4.5
Counts per rating level
  • 73% of ratings are 5 stars
  • 9% of ratings are 4 stars
  • 3% of ratings are 3 stars
  • 2% of ratings are 2 stars
  • 13% of ratings are 1 stars
What merchants think

Feedback submitted

Merchants appreciate this app for its straightforward setup and integration with Google services, enhancing product feed management, conversions, and analytics. It's praised for its robust support, particularly with Google Ads and Merchant Center issues. The app boosts visibility on Google Shopping and YouTube, aids in running ad campaigns, and features upgraded image capabilities and content tools, benefiting brand visibility and product promotion, especially for new and small businesses.

January 1, 2026

The Google & YouTube app for Shopify works well for basic setup, but there is a major limitation with enhanced conversions and Google Ads tracking.

The conversion value sent to Google Ads includes only the product subtotal and does not include shipping and tax. Because of this, the actual order value is underreported, which results in a lower ROAS in Google Ads, especially for stores with higher shipping or tax amounts.

There is currently no clear option in the app to switch conversion value from subtotal to total order value. This creates confusion for advertisers who rely on accurate revenue tracking and ROAS optimization.

The app is good for beginners, but advanced advertisers will need GA4 or GTM workarounds to track the real total purchase value.

It would be great if Google adds an option to include shipping + tax in conversion value or clearly documents this limitation inside the app.

Pixies Gardens
United States
Over 6 years using the app
November 30, 2025

Great idea, but the local feed partnership files doesn't clear old products, and also if you clear it, never rebuilds with exisitng products. No way to trigger a full sync etc.

Brilliant Technologies
Australia
Over 2 years using the app
January 8, 2026

Other Merchants should know Google will suspend you for misrepresentation and don't have to give a full explanation of this blanket reason. I have bent over backwards to accommodate Google to no avail. They continue to suspend me for something that I don't even know what it's for because I haven't in any way shape or form done the things that are in the explanation of this charge. They are unfair and are crippling American entrepreneurship with something that is supposed to weed out scammers, fraud and terrorism. It has disappointed me severely because I used to believe in Google and their company.

RachelC's Curators Corner
United States
3 months using the app
January 20, 2026

koppeling is lastig al paar keer gedaan maar hij blijft zeggen dat ik moet koppelen, is frustrerend, verder moet ik de profijten ervan nog zien

AskYellow
Netherlands
3 months using the app
November 19, 2025

Very difficult to navigate.

Jamaican Naturals
Canada
10 months using the app
January 22, 2026

ļoti sarežģīta

AUREQ
Latvia
About 1 month using the app
September 10, 2024

Yes, it's easy to install. BUT it doesnt report the transactions correctly, have noticed duplicate transactions on many occasions. I've disabled the app and using another app to better manage analytics..

Atlas McNeil Healthcare Community
Australia
Almost 2 years using the app
October 3, 2024

App was easy enough to set up - but once completed the 'customer events' app pixel still says 'disconnected' when every part of the app set up has been complete and they all say 'connected' because of this we went 12 hours with no data running from our store to Google ads/analytics etc.

No explanation or help on how to get the app pixel to 'connect'

Nood Nutrition®
Australia
Almost 2 years using the app
August 5, 2024

I have added the Google and YouTube app to my sales channel, and It is connected to my Google Ads account. It is tracking conversions for page view, search and begin checkout. However, it is not tracking conversions for purchases and adding payment information. The status also shows 'disconnected' for the customer events app pixels.

Lobo Worldwide Inc.
Canada
Over 1 year using the app
Google LLC replied August 14, 2024

Hi - the Customer Pixel being disconnected is expected. This is a new feature rolling out in the next few months, by which time this will switch to "Connected" automatically for you. In the meantime, we are still tracking conversion events via tagging. If you are having issues with seeing all events come through and you use the app to set tags for you, we know there's a current issue with the new Shopify Thank You Page catching all the events. If you revert back to the previous version for now, this should fix your issue.

August 5, 2024

This would be better if it integrated the Google merchant reviews after purchase. You want people to have authentic reviews and have a system for it but you don't integrate it with the biggest platform.

The Best Numbing Cream
United States
14 days using the app
Google LLC replied August 14, 2024

Hi, this is a great callout. We will pass this request onto our product team and see how we can build that feature out! In the meantime, we hope the rest of the app is to your liking.