Google & YouTube

As the Founder of Supreme Surface®, I used this brand-new setup as the opportunity to perfectly align our specialty stone care technology with Google’s latest requirements. By leveraging a "team" approach between this app, Shopify Sidekick, and Google’s AI assistant, we accomplished in less than 24 hours what would have been impossible on my own.
We successfully resolved a 1,900+ item feed discrepancy (correcting it to our 29 core variants), standardized our GTINs/MPNs, and locked in same-day (0-day) handling for nationwide shipping. Since finalizing the sync, we have already seen a measurable lift in organic (free) traffic to our store. If you are a founder looking to build a compliant, high-visibility organic engine from the ground up, this is the integration you need.

DO NOT USE THIS APP.

This app is incomplete and has major uncorrected defects. The support team google has put on this app doesn't support it and creates additional issues. Further, with its limited functions, it will lead you into a dead-end.

Based on our experience using Google Merchant for a decade, do not use this app.

The Google & YouTube app for Shopify works well for basic setup, but there is a major limitation with enhanced conversions and Google Ads tracking.

The conversion value sent to Google Ads includes only the product subtotal and does not include shipping and tax. Because of this, the actual order value is underreported, which results in a lower ROAS in Google Ads, especially for stores with higher shipping or tax amounts.

There is currently no clear option in the app to switch conversion value from subtotal to total order value. This creates confusion for advertisers who rely on accurate revenue tracking and ROAS optimization.

The app is good for beginners, but advanced advertisers will need GA4 or GTM workarounds to track the real total purchase value.

It would be great if Google adds an option to include shipping + tax in conversion value or clearly documents this limitation inside the app.

We’re using this plugin to track Google Ads conversions, but we’re experiencing an issue with incorrect conversion values. For example, the actual order value is $160, yet the conversion value shown in Google Ads is consistently recorded as $1.

We’ve reached out to both the plugin’s support team and Google Ads support. However, both sides have responded that the issue falls outside their scope of support, meaning they’re unable to help us resolve it. So far, we haven’t been able to find anyone who can provide meaningful technical assistance. The responses we’ve received have been rather dismissive, simply stating that they cannot address the problem.

Products are in Merchant Center but shows "0 products" in the Shopify app sales channel. Products then randomly drop out of Merchant Center into the void, not showing up in "Needs Attention" and with no history of what products are gone or what happened. The AI chatbot pretends to be helpful, knows nothing and displays over the buttons it tells you to push. I'll just count Merchant Center out of my business plan because this is literally the worst-engineered app I have ever had the displeasure of needing to use.

Over the past few months, I have been extremely frustrated with the app. Despite selecting manual product sync, it continues to push products to Google Merchant Center, which is negatively impacting our performance marketing. I request you to please fix this issue at the earliest.

Very useful app for Shopify stores. Easy to connect Google Merchant Center and YouTube, sync products automatically, and manage ads from one place. Helps increase visibility on Google Shopping and YouTube. Highly recommended for online sellers.

After complaining a year ago, this app is still incredibly glitchy and does not appear to be syncing correctly with the Google Merchant Centre (GMC). I still have old products showing up on GMC - and subsequently Google pages - despite me archiving them in my Shopify backend and removing them on the GMC...only for them to reappear on GMC. Now my new products aren't syncing correctly to GMC and I can't re-verify my website...nonsensical behaviour again so have had to reach out to Google Support...again. If I could give -10/10 for this app I would.

App is inaccurate and confusing. Google support told me this app automatically adds GA tracking code, but in that case how do we prevent double reporting with our Tag Manager, which we need for other scripts? They were unsure. Google support also doesn't seem to understand that ShopifyPlus users no longer have any access to our checkout code. There is also a warning about "mistakenly added tags" but trying to fix it is very complex, and so far ineffective.

In addition, The Google Merchant Center widget says we have 0 products / 0 approved when in fact we have 100s of live products listed there.

The only "Suggestion" from the app? Increase spend. gee thanks.

WARNING:
This app is a disaster for established business owners. After 13 years of building a global presence and selling to 48 countries, this app "force-created" a brand new account instead of connecting to my existing Merchant account.

Years of history, reviews, and vital business data are just gone—"POFF." We have been trying to reach support for several days with zero response. If you value your legacy data and your global business operations, STAY AWAY until they fix this account migration bug.

Extremely disappointed.