Google & YouTube

Easy to set up and integrates really well with Shopify. Connecting Merchant Center and Google Analytics was straightforward, and having everything work through one app makes managing an online store much easier. Very useful for a small business looking to understand its traffic and grow sales.

Very transparent reflection of google setup in shopify framework. I got misrepresented by google and the app provided helpful links to contest the decision.

Same misrepresentation issue as another user, but no clear answer as to what specific rule my specific store was failing at. I have setup everything legititmately through my country, state, and county and properly with publishers and distributors. I don't do discounts nor special offers, so nothing to misrepresent there. Shipping is stated plainly during checkout. I don't ship internationally, so that scope is small and limited to the US. No idea what Google is on about with this misrepresentation stuff. I never ended up getting any products posted after a year of trying to figure this out. I did an appeal to which they then suspended me without providing a reason that was specific to my store. No idea.

The new Shopify integrations have been a nightmare for some accounts (USA in this instance) - refusing to connect back to the right Merchant Centre. Also having to use the same logins for Shopify and Google accounts has also caused legacy issues and extra admin with emails not matching. When it works it is good and a great improvement on GTM - but when it doesn't, the troubleshooting help from support is not useful. I need someone to be able to go into the account and help connect and fix. I can't tell you how many unbillable hours we have spent on this over the past year.

Terrible, my GMC account was suspended for "misrepresentation". I asked over and over what they meant by that, how and what did I misrepresent about the product/s? never a clear answer, or answer that I could use to fix things. So after a few months of this nonsense setting up twice over only to be suspended again, I refused to continue trying, I refused to jump through unnecessary hoops. Nope, my time is valuable and I am not wasting it on useless endeavours. I cancelled my Google ads account in response to the nonsense they wanted to put me through. There are better platforms and channels. The overall rating of 4.5 is hard to believe.

The Google & YouTube app has been a great addition to Happy Furry UK. It makes syncing products with Google simple and efficient, helping to improve our store's visibility online. The integration is reliable, easy to use, and provides valuable tools for reaching more potential customers. We've had a positive experience using it and would highly recommend it to other Shopify merchants looking to grow their business through Google's platforms.

The app is easy to use, but it ended up costing us significant advertising performance.

Our Google Merchant Center feed repeatedly broke and was automatically repopulated. Then, around June 2026, the app migrated our product IDs from the localized `shopify_US_` format to the new `shopify_ZZ_` format. Since Google Ads treats different product IDs as entirely new products, this effectively reset years of product-level performance history and Smart Bidding signals.

Google Ads Support confirmed that there is no automatic mapping between the old and new product IDs, so historical bidding signals and product-level performance cannot be transferred after the IDs change. They also advised ensuring country markets and shipping settings were correctly configured, as this should allow localized IDs (such as `shopify_US_`) to be generated. We verified our market configuration and followed their recommendations, but the app continued generating only `shopify_ZZ_` IDs, with no option to manually restore the original format.

For merchants relying on Performance Max or Shopping campaigns, this is a serious issue because stable product IDs are critical for maintaining optimization history. The app itself is straightforward to use, but this change cost us considerable time, advertising budget, and campaign performance, with no practical way to recover the historical product IDs.

I installed it and it completely messed up my merchant centre shipping options. It created around 100 profiles with wrong date information.

Right now, I’m at the point of tweaking my product pages, making sure I have all the information Google needs, etc. I have been using the Google AI to create images with models wearing my jewelry. One thing I’ve noticed is that all the models are Caucasian. If I want a person of color, I have to specify it. We live in a diverse society, and that really caught my attention. It would also be helpful to have the “crop “feature available.

Other than that comment, I have found this app to be extremely helpful. As my shop is just getting started, I am certain to be using this feature quite a bit in the future.

I have had non-stop trouble with Google Merchant. I have a very long-running YT channel (16 years) and 5 major websites. I loaded every possible disclaimer, return policy, and anything else Google demanded. It worked fine for a while and then...poof. Gone. "Your Google Merchant account is suspended for TOS..." So I dig around, add more return policies etc in every website possible. It works for a few weeks and then...poof. 60+ hours wasted. I decided to terminate my Google Merchant account. What a waste of time. But wait...there's more. To top it off, Google now says my Google Ads account is suspended because my Google Merchant (GM) account is suspended. I jump through hoops to tell Google that I deleted my GM account. My Google Ads account is re-instated...for about 3 weeks. Then the bot says "Suspended..." So I do this absurd cycle for 6 freakin months. Google cannot/will not fix this. They won't tell me EXACTLY what is wrong with my GM account. So, in the end, I gave this a "Google is a horrible, negligent business 'partner'" rating. Endless emails to Google are responded with robot/AI responses. If there's a human behind it, it's impossible to tell. "Just look at our TOS and comply...." Lol. I've seen $20M businesses have their GM accounts suspended with the same problems. FYI - I run multiple businesses, YT channels, etc. and this was by far the worst experience. Hope it works better for you, YMMV, best of luck.