Google & YouTube

As the Founder of Supreme Surface®, I used this brand-new setup as the opportunity to perfectly align our specialty stone care technology with Google’s latest requirements. By leveraging a "team" approach between this app, Shopify Sidekick, and Google’s AI assistant, we accomplished in less than 24 hours what would have been impossible on my own.
We successfully resolved a 1,900+ item feed discrepancy (correcting it to our 29 core variants), standardized our GTINs/MPNs, and locked in same-day (0-day) handling for nationwide shipping. Since finalizing the sync, we have already seen a measurable lift in organic (free) traffic to our store. If you are a founder looking to build a compliant, high-visibility organic engine from the ground up, this is the integration you need.

Now that Shopify insanely got rid of being able to click on the Google shopping app within a product page to edit Google info, they're instructing people to do it from the Google app. Oh, but you can *only* do a bulk edit. So, if you have 10,000 variants, good luck on getting that to work. Taking away the ability to click and edit Google shopping channel info within a product page has to be one of the most ridiculous decisions Shopify has made in a while. If you want to edit all of the Google shopping information and can't use bulk edit there, now it's like 10 steps to do the same thing. Absolute travesty that nobody seems to care about because apparently, AI is the most important thing ever now. Be better, you completely destroyed my workflow. Good job.

DO NOT USE THIS APP.

This app is incomplete and has major uncorrected defects. The support team google has put on this app doesn't support it and creates additional issues. Further, with its limited functions, it will lead you into a dead-end.

Based on our experience using Google Merchant for a decade, do not use this app.

The app is very convenient and user-friendly. It clearly displays all the important data needed to track performance and manage campaigns effectively. The analytical data and insights are presented in an organized way through data cards, making it easy to review performance and implement any necessary changes quickly. Overall, it’s a very helpful tool for monitoring and optimizing results.

Data synchronization delays and errors were so severe that proper and timely feedback could not be obtained, and the feedback was also vague, forcing us to abandon the project.

We’re using this plugin to track Google Ads conversions, but we’re experiencing an issue with incorrect conversion values. For example, the actual order value is $160, yet the conversion value shown in Google Ads is consistently recorded as $1.

We’ve reached out to both the plugin’s support team and Google Ads support. However, both sides have responded that the issue falls outside their scope of support, meaning they’re unable to help us resolve it. So far, we haven’t been able to find anyone who can provide meaningful technical assistance. The responses we’ve received have been rather dismissive, simply stating that they cannot address the problem.

It was very easy to connect. It takes a day or so to scan everything, depending on the amount of products. You don't have to sign up for GMC first, just do it through the app and you can click on it at any time to review what needs attention. Make sure your shipping & return policy is visible along with your business address and email. You can change your email later to [at] to avoid bot scanners. Overall it was a great experience and was completed including 'fixes' within a week. It is a nice option to gain visibility and run ad campaigns.

The Google & YouTube app for Shopify works well for basic setup, but there is a major limitation with enhanced conversions and Google Ads tracking.

The conversion value sent to Google Ads includes only the product subtotal and does not include shipping and tax. Because of this, the actual order value is underreported, which results in a lower ROAS in Google Ads, especially for stores with higher shipping or tax amounts.

There is currently no clear option in the app to switch conversion value from subtotal to total order value. This creates confusion for advertisers who rely on accurate revenue tracking and ROAS optimization.

The app is good for beginners, but advanced advertisers will need GA4 or GTM workarounds to track the real total purchase value.

It would be great if Google adds an option to include shipping + tax in conversion value or clearly documents this limitation inside the app.

Tons of research trying to figure it out, but easily allows us to import all of our shopify items into the google merchant system. We are still learning, and getting better at it. It is like any other google product, tons to learn, and the more you learn the more you tinker, the better you get at it.

Products are in Merchant Center but shows "0 products" in the Shopify app sales channel. Products then randomly drop out of Merchant Center into the void, not showing up in "Needs Attention" and with no history of what products are gone or what happened. The AI chatbot pretends to be helpful, knows nothing and displays over the buttons it tells you to push. I'll just count Merchant Center out of my business plan because this is literally the worst-engineered app I have ever had the displeasure of needing to use.