Google & YouTube

Stay away from this app. Syncing product changes, prices, inventory, and availability is a joke. In our case, these simple updates have remained stalled for WEEKS, affecting product visibility, advertising performance, and revenue. This app wastes merchants’ time and money instead of helping them.

The worst part is the complete lack of accountability shown by both Google and Shopify. Support hides behind useless template replies, keeps asking for the same screenshots, and shifts the focus back to the merchant even when the issue clearly sits within their own app connection. This is unacceptable for an app backed by Google and offered through the Shopify marketplace. Google and Shopify need to fix the app properly and offer something that honours what merchants should be able to expect from reputable names, not the low level of development and customer service they are showing with this app.

The app is fine if you only run an online store. But the moment you try using Local Inventory Listings, it becomes a complete rabbit hole.

On the Shopify side everything appears fine, mostly because there is barely any control or visibility into what is actually happening behind the scenes.

Meanwhile Google Merchant Center keeps complaining that there is no local inventory feed configured, even though the Google & YouTube app gives the impression that local inventory is supported. Eventually Merchant Center starts threatening suspension warnings.

Then starts the endless cycle with Google support. Most support agents do not seem to understand how the Shopify Google & YouTube app actually works with Merchant Center. Replies are mostly copied templates, and every response takes days. After 2 weeks you usually get an answer that does not solve anything, and then you start the whole process again from scratch.

What makes it worse is that almost every app that actually handles local inventory feeds properly is paid.

It is honestly disappointing that Google created an official Shopify app for navigating their already confusing Merchant Center ecosystem, but only implemented half the functionality needed for physical retail stores.

The automated processes don't work. Hence you have to read useless pages of support to discover what went wrong. No resolution at all and seems that getting to support is also wishful option for many.

7 year old existing Google Merchant/Ads Account suspended 3 days after installing this app and connecting... Finally after 2 months of appeals, got account working... Only to be promptly suspended 4 days later for 'misrepresentation'. its been an additional 2 months of stupidity. No Support - they keep copy-pasting vague crap that does nothing to tell you what some stupid AI flagged your website for. No specifics - just 'read the policy' and 'fix your website'. Now Google Merchant/Ads account permanently banned because I appealed their stupidity 3 times... Avoid this app... There is absolutely NO SUPPORT and they will ban you for any stupid reason they can think up and then not help you resolve the issue they created!

Works great... when it does...

Products were approved and running fine. Then one day things were then not approved. I went through all the requirements and did not change anything and figured it could not hurt to just re-submit... It was approved and back up and running. No changes, just a random shutdown. Just be aware that randomly you might have to go through approvals and not know why.

Title: Completely Broken Integration, Zero Feedback, Zero Support
This is by far the worst Shopify sales channel I have ever used.
The Google & YouTube app gives the illusion that everything is connected and working, but behind the scenes, nothing actually functions. Products can be active, published, priced, categorized, correctly configured with all required Google metafields, shipping, weight, and inventory — and yet Google Merchant Center receives absolutely nothing. No products, no timestamps, no diagnostics, no errors. Just silence.
The most unacceptable part is that the system provides no feedback at all when the feed does not push. Merchant Center simply shows “0 products” with no explanation, and the Shopify app gives no warnings, logs, or troubleshooting tools. You are left guessing whether the problem is configuration, Google, Shopify, or the app itself.
Support is essentially nonexistent. There is no clear documentation for edge cases like small catalogs or single‑product stores, no way to manually force a feed refresh, and no meaningful error reporting. You can waste hours or days doing everything “correctly” only to find out the integration never fired in the first place.
This app feels designed exclusively for large bulk merchants and completely hostile to small or careful sellers. A production‑level sales channel should never fail silently. This is not a minor bug — it is a fundamental design failure.
Avoid this app unless you are prepared for frustration, wasted time, and zero transparency.

This app is terrible. It says everything is connected, but in reality conversions and audiences are not being tracked. I basically wasted €800 on Google Ads. I've been trying to figure out what to fix and where for two weeks now.

I started digging deeper and found that in the app the correct Google Ads account is connected, but in the code it's actually a completely different one. At this point I have no idea what to do anymore. This is just awful!!!

Absolutely horrendous, AI-slop, Blackbox software. This is absolutely riddled with false-positive issues, inconsistent data, incomplete data being pushed to GMC and really provides no useful functionality from the app side.

Your data will be corrupt when it's pushed to GMC and end up with "missing images" or "missing descriptions" or unuseable products. Avoid at all costs.

We sell a mix of digital and physical products and this app is just a disaster. Leaves behind a merchant center with tons of wrong configured products and as you have absolutely no control of whats going on, there is not much you can do about it. Stay away if you want to have any sort of control, of whats actually going on in your shop.

great app, need more customer support at need whenever required