The Google Shopping channel automatically syncs all of your Shopify products and required settings to your Google Merchant Center Account. This makes it easier to create Shopping ads from your AdWords Account, because you won't have to upload a CSV file to your Merchant Center Account or manually verify your store domain.
This channel doesn't create Shopping ads. To do that, you’ll have to create an AdWords Account, link it to your Merchant Center Account, and create a Shopping campaign. When you link your Merchant Center Account to your Shopping campaign, all of the products synced through this channel will appear in Google ads.
To use this channel you need to sell in US currency and ship to the United States (not exclusively).
What is Google Shopping?
Google Shopping consists of two platforms: Google AdWords and Google Merchant Center. By setting up these two platforms, your products are advertised on Google when someone searches for them. Your product feed is based on the products in your Shopify store and is synced to your Merchant Center Account. Google AdWords lets you create a Shopping campaign, set a budget, and manage ads. This channel helps you create a product feed for your Merchant Center Account.
If I am moving over from the old Google Shopping app will all my data be lost?
No. We transfer all of your product data from the old Google Shopping app to the new Google Shopping app. This includes all of your product feed information, custom labels, brand and product category.
Can I add custom labels and product category for the products?
Yes. You can add this extra information to your products after they sync into the app. If you had the old Google Shopping app installed all of the customer labels and the product category will be automatically synced for you.
Does this channel make ads for me?
No. This channel makes it easier to create a product feed and sync it to your Merchant Center so that you don’t have to manually upload a CSV file with all of your products.
Are my products automatically visible on Google?
No. Only you can see your products until you create a Shopping campaign through Google AdWords.
How do I advertise my products on Google Shopping?
You'll have to create an AdWords Account and link it to your Merchant Center Account. From AdWords, you can create a Shopping campaign, set your budget, and select the product feed you imported with the Shopify Google Shopping channel. Shopping ads will run on synced products.