Google & YouTube
- Pricing
-
Free to install. Additional charges may apply.
- Popular with stores like yours
- Based in United States
- Rating
- 4.5 (4,560)
- Developer
- Google LLC
Featured images gallery
Connect your store to Google and YouTube to help turn more shoppers into customers
Access the best of Google and YouTube, right from Shopify: Sync your products, deals, and shipping to Merchant Center to turn shoppers into customers. Drive sales with Performance Max ads across properties like Search and YouTube, and unlock insights with Google Analytics. Tap into Google's AI-powered tools like Product Studio to create and enhance images and Google Automated Discounts to optimize your profits. Showcase your store’s reputation by displaying the new store widget.
- Connect your store to Merchant Center to showcase your products across Google
- Help drive more sales with a Performance Max ad campaign, powered by Google AI
- Connect your store to YouTube to turn viewers into shoppers
- Connect the full ecommerce journey with insights in Google Analytics
- Let Google AI handle sale pricing. Optimize profits with Automated Discounts.
- Popular with stores like yours
- Based in United States
Languages
English, Chinese (Simplified), Chinese (Traditional), Czech, Danish, Dutch, Finnish, French, German, Italian, Japanese, Korean, Norwegian (Bokmål), Portuguese (Portugal), Portuguese (Brazil), Spanish, Swedish, Thai, Turkish, Polish, and Vietnamese
Works with
- Checkout
- Google Merchant Center
- Google Ads
- Google Analytics
- Google Shopping
- YouTube Shopping
Categories
Listing management
Order management
Targeting
Campaign management
Pricing
Free
Free to install
When you run a campaign, the ad spend is billed directly to your Google Ads account. You set the daily campaign budget.
All charges are billed in USD.
Reviews (4,560)
What merchants think
This is generated by Shopify Magic. It's shown when an app has 100+ reviews and at least a 4.0 overall rating.
This is generated by Shopify Magic. It's shown when an app has 100+ reviews and at least a 4.0 overall rating.
Feedback submitted
Merchants appreciate the app for its easy setup and user-friendly interface, enabling quick integration with Google services like Google Merchant Center and YouTube. They commend the automatic product syncing and effective ad management, noting improved visibility and sales through Google Shopping. The support from Google is highlighted as helpful, especially for navigating Google Ads. Features like the Product Studio and ad optimization tools are also well-received.
DO NOT USE THIS APP.
This app is incomplete and has major uncorrected defects. The support team google has put on this app doesn't support it and creates additional issues. Further, with its limited functions, it will lead you into a dead-end.
Based on our experience using Google Merchant for a decade, do not use this app.
The Google & YouTube app for Shopify works well for basic setup, but there is a major limitation with enhanced conversions and Google Ads tracking.
The conversion value sent to Google Ads includes only the product subtotal and does not include shipping and tax. Because of this, the actual order value is underreported, which results in a lower ROAS in Google Ads, especially for stores with higher shipping or tax amounts.
There is currently no clear option in the app to switch conversion value from subtotal to total order value. This creates confusion for advertisers who rely on accurate revenue tracking and ROAS optimization.
The app is good for beginners, but advanced advertisers will need GA4 or GTM workarounds to track the real total purchase value.
It would be great if Google adds an option to include shipping + tax in conversion value or clearly documents this limitation inside the app.
Products are in Merchant Center but shows "0 products" in the Shopify app sales channel. Products then randomly drop out of Merchant Center into the void, not showing up in "Needs Attention" and with no history of what products are gone or what happened. The AI chatbot pretends to be helpful, knows nothing and displays over the buttons it tells you to push. I'll just count Merchant Center out of my business plan because this is literally the worst-engineered app I have ever had the displeasure of needing to use.
Thank you for reaching out and sharing your feedback regarding the issues you are experiencing with the Shopify app sales channel and Merchant Center. We apologize for the frustration caused by the syncing discrepancies and the lack of visibility into your product history.
To ensure this is investigated thoroughly, please submit a support case with our dedicated team at: https://support.google.com/merchants/contact/shopify_3p_support_app.
When opening your case, please provide specific product IDs and variant IDs related to the products showing as "0 products" or those that have dropped out of Merchant Center. This information will help us assist you further in resolving these technical concerns.
We look forward to supporting you ~ The Google Support Team
Support
App support provided by Google LLC.
Resources
Developer
1600 Amphitheatre Parkway, Mountain View, CA, 94043, US
Launched
November 28, 2017
Featured in
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