Google Shopping

Google Shopping

by Shopify

Show products to interested customers across Google's Network.

1.8 of 5 stars(431 reviews)

Easily sync your products

The app will automatically create a product feed and upload it to your Merchant Center Account, then update the feed when you make changes

Run a Google Shopping Campaign

Google Smart Shopping campaigns automatically optimize your campaign for sales. Just set a daily budget, no need to do anything else!

Track your campaign results

See how your campaign is performing and adjust your daily budget, all without leaving Shopify.

About Google Shopping

The Google Shopping Channel is now internationally available.

SYNC YOUR PRODUCTS TO MERCHANT CENTER You'll be guided to connect your Google Merchant Center to your Shopify account and sync your products to create your Google Product Feed. Feed updates will be automatically sent to Merchant Center any time you make changes to your products.

CREATE SMART SHOPPING CAMPAIGNS The Google Shopping app makes it easier to create online ads for your products. Use the app to connect your Google Merchant Center to your Shopify account, sync your products, connect a Google Ads account (formerly AdWords), and create a Smart Shopping campaign that reaches shoppers all over the internet.

Create a Google Smart Shopping campaign in only a few minutes by setting a daily budget. Google’s Smart Shopping campaign optimizes bidding and ad placement, choosing the best time and place to show the right products to the right shoppers. You only pay when a shopper clicks on your ad. The app automatically places ads where they perform best, such as on desktop or mobile, on Gmail, YouTube, Google Search, and the Google Display Network.

For Google to fully optimize the performance of your campaign we recommend running your campaign for at least 30 (consecutive) days.

NEW TO GOOGLE ADVERTISING? When you create a new Google Ads account by using the Google Shopping app in Shopify, you can qualify for a free credit towards your campaign.

To learn more about eligibility and the value of the credit for each country visit the Help Center.

What does the Google Shopping app do?

Shopify's Google Shopping app automatically syncs your products and relevant information about your Shopify store with Google Merchant Center. You can then update your product details, run marketing campaigns for your products on Google Shopping, and track the results directly from your Shopify admin.

What are Google Shopping ads?

Google Shopping ads help you attract more potential buyers by showing your products in search results and display ads across the internet.

What’s a Google Smart Shopping campaign?

A Google Smart Shopping campaign uses automated bidding and ad placement to promote your products across Google’s networks. Your product feed is combined with Google’s optimization technology so you can show your ads to shoppers on Gmail, YouTube, Google Search, and the Google Display Network.

What does a Google Smart Shopping campaign cost?

You set your own daily budget. The minimum recommended budget is $5 per day. You only pay if someone clicks on your ad.

If I am moving over from the old Google Shopping app will all my data be lost?

No. We transfer all of your product data from the old Google Shopping app to this app. This includes all of your product feed information, custom labels, brand and product category.

Integrates with

  • Google Merchant Center

Media gallery



Free to install

When you run a campaign, the ad spend is billed directly to your Google Ads account. You set the daily campaign budget.

Overall rating
1.8 of 5 stars
Based on 431 reviews

  • 5 of 5 stars
    14% of ratings are 5 stars
  • 4 of 5 stars
    3% of ratings are 4 stars
  • 3 of 5 stars
    3% of ratings are 3 stars
  • 2 of 5 stars
    4% of ratings are 2 stars
  • 1 of 5 stars
    76% of ratings are 1 stars

Most recent reviews


Do not waste your time with this App. Don't.
It's free for a reason - it doesn't work.
Think of it like this - how bad is the actual Shopify platform?.. Slow, bug filled, limited.. Horrific.
Imagine if somebody who happily charges for a horrific product, then gave a junior developer twenty minutes to write a plugin - that's what happened here.

Sunshine Clothesline and Flag Poles

I like the ability to track dollars I spend against sales. I used this app to attract more viewers to my website.

Excel Performance Sciences

I installed this app as the last version I had was no longer supported and forced me to change. This app over wrote my existing Google Merchant account and lost all history. My products were then suspended in Google shopping because some moron on in India thinks protein powder is a banned pharmaceutical. Nice work Google! Can't say enough about how frustrating it is to do business with you and companies that use support centers in India. I would give you a worse rating if I could but I will just move my ads to Amazon where they get triple the ROI of Google Shopping, I recommend others do the same. Of course this hurts your business Shopify team. Are you listening?

Developer reply

May 21, 2019

Hi, there. Thank you for sharing your feedback about your experience with the Google Shopping app. I'm sorry to hear that it was a negative one. We're listening.

I can see that some of your products were banned through Google's algorithm, and consequently, resulting in the account getting suspended. Based on your feedback, it seems that you've reached out to Google looking for a solution but they've provided limited answers. I understand how frustrating this can be, especially the old app was functioning normally prior to your transition.

I've followed up with you by email to log your feedback for our developers. Hope to hear from you! -Jason, Shopify Support