Google & YouTube , 7,914 reviews

Overall rating
4.5
Counts per rating level
  • 70% of ratings are 5 stars
  • 12% of ratings are 4 stars
  • 3% of ratings are 3 stars
  • 2% of ratings are 2 stars
  • 13% of ratings are 1 stars
What merchants think

Feedback submitted

Merchants appreciate this app for its seamless Shopify integration and user-friendly interface. They value its automatic product updates and personalized recommendations, which help reach a larger audience. The app's ability to provide insights, track conversions, and integrate with Google Shopping and YouTube ads is praised for driving business growth. Merchants also commend the responsive customer support and view the app as a key tool for optimizing marketing strategies and boosting sales.

Edited December 5, 2019

Update 12/5/2019: Shopify support reached out to me directly after I posted this review. They did a complimentary review of my setup and let me know that everything was set correctly on my end. They said it takes 14 full days for Google to "learn" your products and to figure out the best placement for conversions. Seeing no activity during this period is normal.

We are now 21 days into the campaign and we're starting to see activity from it (sessions, adds to cart, etc). It appears that it was working correctly this whole time which really goes to emphasise the importance of improving the user interface. I made a few suggestions to the support that reached out to me and he said he would pass them on to the developers. I really hope they do because this is a valuable marketing channel and could be a great tool if it were more user friendly.

For example, there is nothing telling the user that this learning period is underway. It just says "active" and "running" which is not accurate. Adding to the frustration is the fact that you have to dedicate a portion of your marketing budget to it- In my case $5/day (or $150/mo) which is not a small amount.

I am updating this review from 1 star to 3 stars because it does work.. The user interface is just severely lacking.

Original review:
I really hate leaving negative reviews but I think this app needs to be completely overhauled. I fumbled through the setup and after some trial and error got most of my products to get accepted by google (48 out of 51). After this, I tried setting up a paid campaign with a starting budget of $5 a day. The campaign has been "active" and apparently running since November 14th and in these 7 days, there has been zero activity and I'm honestly not even sure if they're actually running. I have had really good success on Google adwords campaigns as well as Facebook campaigns but really zero activity in 7 days? It seems like something is wrong with the campaign but there is no way for me to diagnose it inside the app. Everything just says active, accepted, and running. This app lacks intuitiveness and navigating through the setup and maintenance is very cumbersome. Most of these positive reviews look fake if you read through them, so I'm not sure if the developers even care to improve it. Sad because this would be a great marketing tool if it worked!

Alpine Rings
United States
9 months using the app
Google LLC replied November 21, 2019

Hey there! Thank you for taking the time to leave us a review. Google Smart Shopping campaigns that are created within the Shopify admin require up to 15 days for Google to learn and optimize your products and audience. Once Google optimizes what will work best for your business, this is when you will most likely start to see results. This can be found in our handy help doc as well (https://bit.ly/35qB8HE). I'll follow up with you via email to provide some more insight and tips on this and so we can continue our conversation there. I'm happy to assist and look forward to working with you.
Jonathan - Shopify Support

Edited November 23, 2019

I use this app to help me do Shopify. I really like. It would be nice if it did my business better.

Infinifan
Thailand
9 months using the app
Google LLC replied November 25, 2019

Hey there! Amy here From Shopify Support.

Im happy to hear you are liking the app so far! I'm going to send you an email so we can discuss what you are trying to achieve and see how the Google Shopping App can help you do that!

Amy - Shopify Support

December 10, 2019

It works good. I have no complaints. Does all of the navigation for you basically..just follow the prompts

Hello Beautiful Face
United States
9 months using the app
Google LLC replied December 11, 2019

Hi there! I'm Jonathan with Shopify's support team.

I'm so glad to hear that you've been enjoying our app, and we really appreciate your feedback. It helps us to continue to improve the app for merchants!

I'm going to reach out privately via e-mail to discuss your experience further and ensure there's nothing more we can do for you. Be sure to check your inbox for that message!

Jonathan | Shopify Support

April 15, 2020

I am just adding at this time. I can't say if it is good thing or not so good thing. But the app add was clean and eficiant. Now to see results. This survey question could be after the next step.

dajanolioutdoors
United States
9 months using the app
Google LLC replied April 15, 2020

Hey there! My name is Jonathan and I'm a member of Shopify's Support team.

It's great that you're giving the Google Shopping app a chance. It's a great way to market your business and increase traffic to your store! A marketing strategy is always super important.

I'm going to shoot an e-mail your way and determine if you need any help with setting it up! Be sure to follow up with me if you need any help!

Talk soon,

Jonathan E. | Shopify Support Guru

October 11, 2021

Hello! I would love to use this app but Slovenia is not listed as a market. Is there any chance this will change in the near future?
Thanks for your reply!

Ključavnica
Slovenia
9 months using the app
Google LLC replied October 13, 2021

Hi there,
William here from Shopify. Our app helps merchants to connect to the Google Merchant Center for the target market chosen in the app. Slovenia is not currently available for Google merchant centre but I will reach out to you via email with some more information.
William | Shopify Support Specialist

June 14, 2020

Hello

Don´t have much experience, if there is an error please let me know by email.

Would like to choose currency even though use Euro I am also targeting Iceland market, Europe all.

It was quick, but first time did it there was some error I did not understand.

Have a nice day,

Best Regards
Gudbjorg

Reykjavik Iceland

www.pelikani.is on Shopify

Pelikani
Iceland
9 months using the app
Google LLC replied July 30, 2020

Hey there!

Amy here from Shopify, I would be happy to follow up with you and help you through any errors that you are getting. I'll send you an email! Also keep in mind, anytime you need support, you can click on the "get support" button in the top right corner of the Google Shopping Channel. That will send your request directly to our support team.

Amy l Shopify

Edited May 4, 2023

Under "Manage Products", the bulk editor comes up but I can NOT search for a product. This should be a basic feature. Am I missing something?

UPDATE: I'm updating my rating from 1 star to 3 stars because the app is great and customer service from Shopify is superb, but unfortunately my comment above is the reason for only 3 stars.

TradingSince1999
United States
8 months using the app
Google LLC replied May 4, 2023

Hi there,
Vance here from Shopify. We appreciate you taking the time to leave feedback for the app. I'm sending you an email to open the lines of communication and offer further support.
Vance | Shopify

March 18, 2020

This app is acting up within the choppily platform. Still trying to understand it let alone get into the actual app LOL it won't let me

Hygiene Together
United States
8 months using the app
Google LLC replied March 23, 2020

Hey there! Thanks for leaving us a review.

My name is Jonathan and I'm a member of Shopify's support team! I'm sorry to hear you're having some trouble accessing and getting started with the Google Shopping app. That's frustrating!

If it's okay with you I'm going to shoot you a quick e-mail and get a little bit more information about what's going on on your end and see how we can resolve it. Look out for that message!

Talk soon,

Jonathan E. | Shopify Support Guru

June 8, 2019

App is good way to get started but if you are a more advanced ppc user it is frustrating as you cannot optimize your campaign within Google Adwords. You have no way to see what terms are converting, optimize bids, ad negative keywords etc. Great for getting your feet wet but not good if you want any control over your campaign.

Flea Market Rx
United States
8 months using the app
Google LLC replied June 10, 2019

Thank you for taking the time to share this feedback with us for the Google Shopping app! You are correct that the Google Shopping app is great for creating Smart Campaigns but with more specific requirements, you will need to operate within your Google Merchant Center for some features as this is required from Google.

Our team works hard to improve our app functionality and even if it's something you want added that is not currently available in the app, we would like to hear about it. This way we can improve the app for you and other merchants! I’ve reached out to you via email, and look forward to hearing from you soon.

- Alex, Shopify Support

Edited October 14, 2020

Does not work easily with Shopify Buy Buttons! :/ (you have to have a Shopify hosted store). I would hope that Shopify would support their own Buy Buttons for something as useful as Google Shopping ads. WORKAROUND: I enabled a Shopify Store, then I put a redirect script in the theme and matched all product urls on my wordpress site. Now Google is enabled and all traffic is redirected to my site.

Imlakesh Organics
United States
8 months using the app