Google channel

Google channel

by Shopify

Reach shoppers and get discovered across Google.

4.5 of 5 stars(5250 reviews)

Reach shoppers on Google

Shopify’s Google channel makes it easy to get your products on Google and reach shoppers searching for products like yours

Get discovered on any budget

Promote your products with Smart Shopping campaigns and free listings on Google

Track your campaign results

See how much traffic and sales you're getting from Smart Shopping campaigns and adjust budgets without leaving Shopify

About Google channel

Get your products discovered with Shopify’s Google channel.

The Google channel makes it easy for you to reach the millions of shoppers that use Google to find the products they need. Merchants can:

  • Run paid Smart Shopping campaigns to promote products across Google

  • List products for free on Google

Regardless of your budget, you can get your products in front of shoppers when they are looking for them.

Smart Shopping campaigns are paid ads that help you reach shoppers on YouTube, Gmail, Search and across their Display Network. To set up a Smart Shopping campaign, just sync your products and set a daily budget. Google will optimize your campaign and choose the best time and place to show your products to shoppers.

Additionally, free listings on Google help you get in front of the millions of shoppers that use the search engine to discover & purchase products.

New to Google Advertising?

Businesses new to advertising with Google can earn up to $150 in ad credit. We’ll match your spending on Smart Shopping campaigns up to $150 within the first 30 days.

Credits earned can take up to 5 days to be applied to your Google Ads account.

Which countries are free listings on Google available in?

Free listings on Google is available for merchants selling in these countries: Finland, Netherlands, Greece, Switzerland, Hungary, Czechia, Romania, Canada, Slovakia, Turkey, USA, Mexico, UK, Sweden, Germany, Denmark, France, Norway, Japan, Belgium, Brazil, Austria, Australia, Poland, Spain, Russia, Italy, India, Saudi Arabia, Vietnam, Israel, Thailand, Ukraine, Republic of Korea, Ireland, New Zealand, Singapore, South Africa, UAE, Portugal, Malaysia, Philippines, Argentina, Colombia, Chile, Hong Kong, Indonesia, Taiwan.

Where will my products appear on Google?

If you’re running a Smart Shopping campaign, your products can appear on Google Search, the Shopping tab, Gmail, Youtube and the Google Display Network.

If you’re selling in the U.S., then free listings can appear in search results across Google. If you're selling outside the U.S., free listings will appear on the Shopping tab.

What does a Smart Shopping campaign cost?

You set your own daily budget. The minimum recommended budget is $5 per day. You only pay if someone clicks on your ad.

Can I run both a Smart Shopping campaign & have a free listing at the same time?

Yes, you can run both at the same time. A free listing can support your paid ads & ensure you’re more discoverable.


You acknowledge that Shopify may be compensated by Google in accordance with Google's policy:

You can choose any Comparison Smart Shopping Service via the CSS dashboard available in Merchant Center.

Integrates with

  • Google Merchant Center,
  • Google Ads

Media gallery



Free to install

When you run a campaign, the ad spend is billed directly to your Google Ads account. You set the daily campaign budget.

4.5 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.

  • 5 of 5 stars
    71% of ratings are 5 stars
  • 4 of 5 stars
    14% of ratings are 4 stars
  • 3 of 5 stars
    4% of ratings are 3 stars
  • 2 of 5 stars
    1% of ratings are 2 stars
  • 1 of 5 stars
    10% of ratings are 1 stars

Most recent reviews

728 products still not published to Google. I have done what it has requested and changed/ added details for each product but still not approved and still products pending! Complete waste of time. It looks like everyone else is having the same issue. You need to sort this out as soon as possible.


Google knows what they are doing. The process of setting up and connecting your google merchant account to your Shopify is streamlined, but when you have issues it's a little challenging to understand the right protocol. But overall it does what it should.

My Furever Memories

100 percent of our products are custom, when Shopify updated this app a few months ago, I lost thousands $$$ since then on unperforming ads and loss of traffic, since then do to my products were not showing properly on google searches. This is because the app has a bug that its not letting google know that my product identifier does not exist, which means that the app is not letting google know that my products are custom and do not have a GTIN or MPN. After months trying to figure out why my products were not showing consistently with Google, Google told me that do to this issue I am loosing about 80% of my traffic and not getting any organic shopping traffic!!! After speaking with 3 different shopify support agents, Shopify told me the other day that this option is not necessary and will not have any negative effect on my listings. THIS IS NOT TRUE. I manually updated my Google feed with Identifier exist to NO which this APP fails to do and let me believe that it is doing so, Now my two store is starting to show improvements on the listing and orders are coming in more frequently via Google, after months!!!!! Being a small business owner and relying 100% on our online stores to support my family, I feel that Shopify google app and its support let me down. This issue can be tested by going to a product listing - More Actions - Google App and check mark "this is a custom product". This check mark should be letting google know that the product have an "identify exist" with a value of "NO". It doesnt do this update which is a bug on the app that will be affecting ALL shopify users with custom products that are similar to other products. Google app will eventually override my feed via the content API and give me issues again, which is what I am worried about!

Developer reply

September 27, 2021

Hey there,

Robyn here from Shopify. Thank you for taking the time to share your review of the Google Channel with us. We really appreciate your feedback. I'm sorry to hear of the struggles you are facing with custom products. I'm going to look into this and follow up with you in an email to open up the lines of communication here so I can see if I can help you any further.

Robyn | Shopify