Google & YouTube

The Google & YouTube app for Shopify works well for basic setup, but there is a major limitation with enhanced conversions and Google Ads tracking.

The conversion value sent to Google Ads includes only the product subtotal and does not include shipping and tax. Because of this, the actual order value is underreported, which results in a lower ROAS in Google Ads, especially for stores with higher shipping or tax amounts.

There is currently no clear option in the app to switch conversion value from subtotal to total order value. This creates confusion for advertisers who rely on accurate revenue tracking and ROAS optimization.

The app is good for beginners, but advanced advertisers will need GA4 or GTM workarounds to track the real total purchase value.

It would be great if Google adds an option to include shipping + tax in conversion value or clearly documents this limitation inside the app.

App is inaccurate and confusing. Google support told me this app automatically adds GA tracking code, but in that case how do we prevent double reporting with our Tag Manager, which we need for other scripts? They were unsure. Google support also doesn't seem to understand that ShopifyPlus users no longer have any access to our checkout code. There is also a warning about "mistakenly added tags" but trying to fix it is very complex, and so far ineffective.

In addition, The Google Merchant Center widget says we have 0 products / 0 approved when in fact we have 100s of live products listed there.

The only "Suggestion" from the app? Increase spend. gee thanks.

Over the past few months, I have been extremely frustrated with the app. Despite selecting manual product sync, it continues to push products to Google Merchant Center, which is negatively impacting our performance marketing. I request you to please fix this issue at the earliest.