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Google channel

by Shopify

Reach shoppers and get discovered across Google.

5469 reviews
Shopify app insights

  • Popular with businesses in the United States

Free to install. Additional charges may apply.

App highlights

  • Seamless workflow: use directly in Shopify admin

Key values section

Manage with Shopify

Shopify’s Google channel makes it easy to get your products on Google while everything is managed with Shopify.

List your products for free

Showcase your products for free across Google—Search, Shopping, Images, Lens, and YouTube.

Boost your reach with ads

Create your Smart Shopping campaigns in Shopify, set a budget, and let Google’s smart technology optimize your ad.

Featured images gallery

  • Example of product sync list with Google Merchant Center.
  • Example of Google Smart Shopping campaign creation screen.
  • Sample dashboard showing sales, orders, etc.
  • Overview page of Shopify's Google channel
  • Example of product sync list with Google Merchant Center.
  • Example of Google Smart Shopping campaign creation screen.
  • Sample dashboard showing sales, orders, etc.
  • Overview page of Shopify's Google channel

App details

Google channel

Google channel

Get your products discovered with Shopify’s Google channel.

The Google channel makes it easy for you to reach the millions of shoppers that use Google to find the products they need. Merchants can:

  • List products for free on Google.

  • Enable seamless checkout with Buy on Google for eligible merchants.

  • Sync products to your YouTube channel.

  • Run paid Smart Shopping campaigns to promote products across Google.

Regardless of your budget, you can get your products in front of shoppers when they are looking for them on Google. Free listings on Google help you get in front of the millions of shoppers that use the search engine to discover & purchase products.

Smart Shopping campaigns are paid ads that help you reach shoppers on YouTube, Gmail, Search and across their Display Network. To set up a Smart Shopping campaign, just sync your products and set a daily budget. Google will optimize your campaign and choose the best time and place to show your products to shoppers.

New to Google Advertising?

Businesses new to advertising with Google can earn up to $500 in ad credit. We’ll match your spending on Smart Shopping campaigns up to $500 within the first 60 days.

Credits earned can take up to 5 days to be applied to you

Which countries are free listings on Google available in?

Free listings on Google is available for merchants selling in these countries: Finland, Netherlands, Greece, Switzerland, Hungary, Czechia, Romania, Canada, Slovakia, Turkey, USA, Mexico, UK, Sweden, Germany, Denmark, France, Norway, Japan, Belgium, Brazil, Austria, Australia, Poland, Spain, Russia, Italy, India, Saudi Arabia, Vietnam, Israel, Thailand, Ukraine, Republic of Korea, Ireland, New Zealand, Singapore, South Africa, UAE, Portugal, Malaysia, Philippines, Argentina, Colombia, Chile, Hong Kong, Indonesia, Taiwan.

Where will my products appear on Google?

If you’re running a Smart Shopping campaign, your products can appear on Google Search, the Shopping tab, Gmail, Youtube and the Google Display Network.

If you’re selling in the U.S., then free listings can appear in search results across Google. If you're selling outside the U.S., free listings will appear on the Shopping tab.

What does a Smart Shopping campaign cost?

You set your own daily budget. You only pay if someone clicks on your ad.

Can I run both a Smart Shopping campaign & have a free listing at the same time?

Yes, you can run both at the same time. A free listing can support your paid ads & ensure you’re more discoverable.

Disclaimer

You acknowledge that Shopify may be compensated by Google in accordance with Google's policy: support.google.com/adspolicy/answer/141252?hl=en.

You can choose any Comparison Smart Shopping Service via the CSS dashboard available in Merchant Center.

Launch date

November 28, 2017

Integrates with

  • Google Merchant Center
  • Google Ads
Google channel

Google channel

Get your products discovered with Shopify’s Google channel.

The Google channel makes it easy for you to reach the millions of shoppers that use Google to find the products they need. Merchants can:

  • List products for free on Google.

  • Enable seamless checkout with Buy on Google for eligible merchants.

  • Sync products to your YouTube channel.

  • Run paid Smart Shopping campaigns to promote products across Google.

Regardless of your budget, you can get your products in front of shoppers when they are looking for them on Google. Free listings on Google help you get in front of the millions of shoppers that use the search engine to discover & purchase products.

Smart Shopping campaigns are paid ads that help you reach shoppers on YouTube, Gmail, Search and across their Display Network. To set up a Smart Shopping campaign, just sync your products and set a daily budget. Google will optimize your campaign and choose the best time and place to show your products to shoppers.

New to Google Advertising?

Businesses new to advertising with Google can earn up to $500 in ad credit. We’ll match your spending on Smart Shopping campaigns up to $500 within the first 60 days.

Credits earned can take up to 5 days to be applied to you

Which countries are free listings on Google available in?

Free listings on Google is available for merchants selling in these countries: Finland, Netherlands, Greece, Switzerland, Hungary, Czechia, Romania, Canada, Slovakia, Turkey, USA, Mexico, UK, Sweden, Germany, Denmark, France, Norway, Japan, Belgium, Brazil, Austria, Australia, Poland, Spain, Russia, Italy, India, Saudi Arabia, Vietnam, Israel, Thailand, Ukraine, Republic of Korea, Ireland, New Zealand, Singapore, South Africa, UAE, Portugal, Malaysia, Philippines, Argentina, Colombia, Chile, Hong Kong, Indonesia, Taiwan.

Where will my products appear on Google?

If you’re running a Smart Shopping campaign, your products can appear on Google Search, the Shopping tab, Gmail, Youtube and the Google Display Network.

If you’re selling in the U.S., then free listings can appear in search results across Google. If you're selling outside the U.S., free listings will appear on the Shopping tab.

What does a Smart Shopping campaign cost?

You set your own daily budget. You only pay if someone clicks on your ad.

Can I run both a Smart Shopping campaign & have a free listing at the same time?

Yes, you can run both at the same time. A free listing can support your paid ads & ensure you’re more discoverable.

Disclaimer

You acknowledge that Shopify may be compensated by Google in accordance with Google's policy: support.google.com/adspolicy/answer/141252?hl=en.

You can choose any Comparison Smart Shopping Service via the CSS dashboard available in Merchant Center.

Launch date

November 28, 2017

Integrates with

  • Google Merchant Center
  • Google Ads

Pricing

Free to install

When you run a campaign, the ad spend is billed directly to your Google Ads account. You set the daily campaign budget.

Reviews

3.6 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.

Counts per rating level
  • 68% of ratings are 5 stars
    3726
  • 14% of ratings are 4 stars
    743
  • 4% of ratings are 3 stars
    199
  • 2% of ratings are 2 stars
    94
  • 13% of ratings are 1 stars
    707
View all 5469 reviews

List of reviews

Filter and sort reviews

  • 1 of 5 stars
    August 19, 2022

    Babilon Beauty

    Location Romania

    My account has been rejected since I opened the store. It tells me that I haven't added contact details and they are in the footer menu. I'm fed up. I don't know what else to do

  • 1 of 5 stars
    August 17, 2022

    Anima

    Location United States
    Time spent using app About 17 hours

    I can't even connect the app to try it out. I keep getting "Error 400: invalid_request
    Account restricted" If you’re the app developer, make sure that these request details comply with Google policies.
    access_type: offline
    openid.realm:
    origin: https://google-shopping.shopifycloud.com
    response_type: code permission id_token
    redirect_uri: storagerelay://https/google-shopping.shopifycloud.com?id=auth705803
    ss_domain: https://google-shopping.shopifycloud.com
    prompt: consent
    include_granted_scopes: true
    client_id: 407182546550-jursbltk3ek1batrdhns9pojkpnv63ke.apps.googleusercontent.com
    gsiwebsdk: 2
    scope: openid https://www.googleapis.com/auth/userinfo.profile https://www.googleapis.com/auth/userinfo.email https://www.googleapis.com/auth/siteverification https://www.googleapis.com/auth/content https://www.googleapis.com/auth/adwords https://www.googleapis.com/auth/youtube.third-party-link.creator https://www.googleapis.com/auth/youtube.readonly

    Developer reply
    August 19, 2022

    Hi there!

    Paola here with Shopify! Thank you for taking the time to tell us about your experience with the Google Channel app. I completely understand where you are coming from and I will be reaching out to you shortly so we can troubleshoot what is happening on your end. I want to make sure you have all the necessary tools to try out and take the most out of the Google Channel app.

    I look forward to chatting with you!

    Paola | Shopify Support

  • 1 of 5 stars
    August 16, 2022

    Jungle Records

    Location United Kingdom
    Time spent using app 24 days

    Great attempt, but something's broken. Our store says: "78 products didn’t publish to Google. View these products to see why." So I go to products and they say: "GTIN is required for this product". But our products DO have GTINs (UPCs) - they are LPs and CDs. All correctly entered in the barcode/GTIN box in our product page. A basic field that Google doesn't pick up from Shopify! Looking forward to it getting fixed....?

    Developer reply
    August 19, 2022

    Hey there,

    Thomas here from Shopify. Thank you for taking the time to provide feedback. We definitely want to make sure that you get the support you need regarding the issues you are facing with the Google Channel. I'll be sending an email out to you shortly to open a line of communication to see how I can help.

    Thomas | Shopify

View all reviews

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