Google channel

Reach shoppers and get discovered across Google.

Shopify app insights
  • Popular with businesses in the United States

Free to install. Additional charges may apply.

App highlights

  • Seamless workflow: use directly in Shopify admin

Key values section

Manage with Shopify

The Google channel makes it easy to get your products on Google.

List your products for free

Showcase your products for free across Google—Search, Shopping, Images, Lens, and YouTube.

Boost your reach with ads

Create your Performance Max campaigns through Google Merchant Center, set a budget, and let Google’s smart technology optimize your ad.

App details

Google channel

Google channel

Get your products discovered with the Google channel.

The Google channel makes it easy for you to reach the millions of shoppers when they're searching for products like yours. Merchants can:

  • List products for free on Google.

  • Enable seamless checkout with Buy on Google for eligible merchants.

  • Sync products to your YouTube channel.

  • Run paid Performance Max campaigns through Google Merchant Center to promote products across Google.

Regardless of your budget, you can get your products in front of shoppers when they are looking for them on Google. Free listings on Google help you get in front of the millions of shoppers that use the search engine to discover & purchase products.

Performance Max campaigns are paid ads that help you reach shoppers Google channels, including YouTube, Search, and the web. To set up a Performance Max campaign, just sync your products through the Google channel and set up campaigns in Google Merchant Center.

New to Google Advertising?

Businesses new to advertising with Google can earn up to $500 in ad credit. We’ll match your spending on Performance Max campaigns up to $500 within the first 60 days.

Credits earned can take up to 5 days to be applied to you

Which countries are free listings on Google available in?

Free listings on Google is available for merchants selling in these countries: Finland, Netherlands, Greece, Switzerland, Hungary, Czechia, Romania, Canada, Slovakia, Turkey, USA, Mexico, UK, Sweden, Germany, Denmark, France, Norway, Japan, Belgium, Brazil, Austria, Australia, Poland, Spain, Russia, Italy, India, Saudi Arabia, Vietnam, Israel, Thailand, Ukraine, Republic of Korea, Ireland, New Zealand, Singapore, South Africa, UAE, Portugal, Malaysia, Philippines, Argentina, Colombia, Chile, Hong Kong, Indonesia, Taiwan.

Where will my products appear on Google?

If you’re running a Performance Max campaign, your products can appear across Google channels, including YouTube, Search, and the web.

If you’re selling in the U.S., then free listings can appear in search results across Google. If you're selling outside the U.S., free listings will appear on the Shopping tab.

Eligible merchants can activate YouTube Shopping and sell products in a Store tab on their channel, on the Product Shelf under their videos, and by pinning or tagging products during live streams.

Disclaimer

You acknowledge that Shopify may be compensated by Google in accordance with Google's policy: support.google.com/adspolicy/answer/141252?hl=en.

You can choose any Comparison Smart Shopping Service via the CSS dashboard available in Merchant Center.

Launch date

Integrates with

  • Google Merchant Center
  • Google Ads
Google channel

Google channel

Get your products discovered with the Google channel.

The Google channel makes it easy for you to reach the millions of shoppers when they're searching for products like yours. Merchants can:

  • List products for free on Google.

  • Enable seamless checkout with Buy on Google for eligible merchants.

  • Sync products to your YouTube channel.

  • Run paid Performance Max campaigns through Google Merchant Center to promote products across Google.

Regardless of your budget, you can get your products in front of shoppers when they are looking for them on Google. Free listings on Google help you get in front of the millions of shoppers that use the search engine to discover & purchase products.

Performance Max campaigns are paid ads that help you reach shoppers Google channels, including YouTube, Search, and the web. To set up a Performance Max campaign, just sync your products through the Google channel and set up campaigns in Google Merchant Center.

New to Google Advertising?

Businesses new to advertising with Google can earn up to $500 in ad credit. We’ll match your spending on Performance Max campaigns up to $500 within the first 60 days.

Credits earned can take up to 5 days to be applied to you

Which countries are free listings on Google available in?

Free listings on Google is available for merchants selling in these countries: Finland, Netherlands, Greece, Switzerland, Hungary, Czechia, Romania, Canada, Slovakia, Turkey, USA, Mexico, UK, Sweden, Germany, Denmark, France, Norway, Japan, Belgium, Brazil, Austria, Australia, Poland, Spain, Russia, Italy, India, Saudi Arabia, Vietnam, Israel, Thailand, Ukraine, Republic of Korea, Ireland, New Zealand, Singapore, South Africa, UAE, Portugal, Malaysia, Philippines, Argentina, Colombia, Chile, Hong Kong, Indonesia, Taiwan.

Where will my products appear on Google?

If you’re running a Performance Max campaign, your products can appear across Google channels, including YouTube, Search, and the web.

If you’re selling in the U.S., then free listings can appear in search results across Google. If you're selling outside the U.S., free listings will appear on the Shopping tab.

Eligible merchants can activate YouTube Shopping and sell products in a Store tab on their channel, on the Product Shelf under their videos, and by pinning or tagging products during live streams.

Disclaimer

You acknowledge that Shopify may be compensated by Google in accordance with Google's policy: support.google.com/adspolicy/answer/141252?hl=en.

You can choose any Comparison Smart Shopping Service via the CSS dashboard available in Merchant Center.

Launch date

Integrates with

  • Google Merchant Center
  • Google Ads

Pricing

Free to install

When you run a campaign, the ad spend is billed directly to your Google Ads account. You set the daily campaign budget.

Reviews

3.5 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.

Counts per rating level
  • 67% of ratings are 5 stars
  • 14% of ratings are 4 stars
  • 4% of ratings are 3 stars
  • 2% of ratings are 2 stars
  • 14% of ratings are 1 stars

List of reviews

Filter and sort reviews

  • Moldavite Life

    Location United States

    Not Reliable at all. It is a complete toss up as to weather your products will continue to populate or not. There is ZERO support.. read full review for more details. This app worked ok until it did not. Now 1000+ products no longer valid. After checking the values for several products there is no reason why they should have an error. Many ads no longer shown in google even though the fields are correct. Other ads are simply flagged with no reason why they "violate policy". Contacting google support is completly useless!!!! Ive gone back and forth for (3) months on a separate issue with google with ZERO support. This included contacting multiple departments, emailing and explaining multiple times to three different "NON" support reps, and CALLING their office in CA. I was on hold for almost 2 hours before finally giving up. There is no support for this channel.

  • LIMKY

    Location France

    pas top, ca me dit constamment que mes articles ne sont pas publiés sur google shop parce que le code barres n'est pas valide, et quand je vais dans le canal google ca me dit que mes articles sont publiés...

  • SPRINGSTOFF

    Location Germany
    Time spent using app About 3 years

    The connection between the google channel and YouTube shopping is not working, and neither Shopify Support or Youtube Partner Support know a solution. I think this is a buggy Software tbh.

    Developer reply
    October 5, 2022

    Hi there,

    William here from Shopify support, thanks for your review of this new feature in the Google channel. We definitely want to help you get this up and running so let me reach out to you to discuss our options.

    William | Marketplaces Support Specialist
    Shopify

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