Google & YouTube

Name: Google & YouTube
Brand: Google LLC
Rating: 4.6 (8776 reviews)

Pricing: Free to install. Additional charges may apply.
Rating: 4.6 (8,776)
Developer: Google LLC

Connect your store to Google and YouTube to help turn more shoppers into customers

Access the best of Google and YouTube, right from Shopify: Sync your products, deals, and shipping to Google Merchant Center to turn more shoppers into customers. Help drive more sales with Performance Max ads across properties like Search, YouTube and Display and unlock ecommerce insights with Google Analytics. Stand out with YouTube Shopping so customers can shop products directly from videos and tap into powerful tools like Google AI-powered Product Studio to create and enhance images.

Connect your store to Merchant Center to showcase your products across Google
Help drive more sales with a Performance Max ad campaign, powered by Google AI
Connect your store to YouTube to turn viewers into shoppers
Connect the full ecommerce journey with insights in Google Analytics
Sync product details from Shopify to show deals, shipping and returns on Google

Highlights: Popular with businesses in United States; Use directly in Shopify admin

Languages

English, Chinese (Simplified), Chinese (Traditional), Czech, Danish, Dutch, Finnish, French, German, Italian, Japanese, Korean, Norwegian (Bokmål), Portuguese (Portugal), Portuguese (Brazil), Spanish, Swedish, Thai, Turkish, Polish, and Vietnamese

Works with

Checkout, Google Merchant Center, Google Ads, Google Analytics, Google Shopping, YouTube Shopping

Pricing

Free to install

When you run a campaign, the ad spend is billed directly to your Google Ads account. You set the daily campaign budget.

All charges are billed in USD.

Reviews (8,777)

Overall rating

4.6

Counts per rating level

71% of ratings are 5 stars
6.2K
12% of ratings are 4 stars
1.0K
3% of ratings are 3 stars
287
2% of ratings are 2 stars
151
12% of ratings are 1 stars
1.1K

All reviews

What merchants think

This is generated by Shopify Magic. It's shown when an app has 100+ reviews and a 4.0 overall rating.

Feedback submitted

Merchants highly recommend this app for its ease of use, seamless Shopify integration, and effective customer service. They appreciate the straightforward setup and user-friendly interface, suitable for all technical levels. The app is praised for enhancing product visibility on Google, which helps increase sales. The responsive customer support is also noted as a significant benefit.

September 1, 2024

Complete nightmare using this thing for me. I have been with Shopify for over 6 years. Started online only and then when we opened our little local retails shop and tried to integrate with Google Business Profile and thus Google & YouTube and Ads etc. The entire experience to date has been wretched. Everything always in a loop screwing up, randomly changing data of all kinds from missing price to adult labels on benign things, to missing price, shipping, added attributes I don't want - on and on - and we sell a nominal amount of one of a kind products - art antiques & namely. Extremely poor help from Google and Shopify keeps sending the blame to Google. I am beside myself with fury on this as it is affecting in great ways our local reputation and our ability to take advantage of the free listings and such. It is like a Gremlin outside of our 2 person show is screwing it all up every few days so I can never get it going right only wrong almost all of the time. Horrible and horrible support. I am in CANADA btw. We sell internationally and locally.
So wrong to have such stupid problems with Google.

mostlyfinethings

Canada

Almost 5 years using the app

Google LLC replied September 16, 2024

Hi, sorry you're still having issues. I see that our support agent has already responded to your ticket and at least some of these issues are now fixed. If you are having shipping disapprovals, make sure your Shipping Sync settings are configured in the App as you expect. "Automatic" will allow the app to pull your Shopify configured rates into Google, while "Manual" means you will set it up yourself in Merchant Center and the app won't copy any shipping over for you.
When we see data attributes coming and going, the issue is often multiple data sources trying to update your products in Google. The app is handling a lot of the product sync logic already for you, so you may want to check and see if you have any other third party product handlers also trying to sync products. When the app and your other third party are both turned on, they may cause data conflicts, or "data flipflopping" back and forth seemingly randomly. This is because the app is telling Google some product information, then your other third party also tries to tell Google something slightly different on the same product, and you'll see Google's data go back and forth, like a gremlin.
Hopefully this helps, and if not, feel free to write back in on your existing case, but the Shipping settings and second product sync service seem to be most of the issues you had last month.

Edited October 1, 2024

Horrible experience. Since migrating to the app they have flagged my store for several issues. Customer service was a nightmare. Now that I have that fixed after destroying my Google ads account for nothing.. The app has no longer reported sales to analytics for about 3 months now. I have opened a few support tickets but they aren't helping. Reading the reviews I can see several people share my nightmare.

Update: I have opened at least 3 tickets with that link over the past 3 weeks and am told that the department will not help, and that the issue is with Shopify. Can someone please contact me? Stephen@cheaplubes.com

Tickets
5-4663000037182, 3-0438000037058, 7-6730000037298

CheapLubes.com

United States

Almost 6 years using the app

Google LLC replied September 30, 2024

Hi, sorry to hear about your experience.
For your conversion tracking issues, please check https://support.google.com/analytics/answer/12002338 for help in troubleshooting your currently managed tags. We aren't seeing usage of the GA4 tag (the Google Tag Assistant is a good tool to check this), so that article has some initial troubleshooting steps to validate. I've also responded to your case privately -- the methods for conversion tracking are different when using Google Analytics natively through the Google & YouTube App vs Google Tag manager vs manually.

For the product and account issues you saw, it is true we do not support certain types of products, which is a Google-wide policy and not just an app issue https://support.google.com/merchants/answer/6150138

October 2, 2024

I've been trying to set up Google Merchant Center through this app, and my account was suspended due to "policy violations" without clear explanations. The reasons given, such as "website needs improvement" and "misrepresentation," are vague, and despite my attempts to resolve these issues, I've received little to no assistance from Google or the app support team. It's frustrating because I've worked hard to meet the basic requirements, and I still don't understand why my account remains suspended.

I've been trying to fix this for so long now, and the lack of clarity and support is disappointing. I expected a smoother experience from a platform integrated with Shopify, but instead, it's been a headache. I hope the developers work on improving support for users dealing with these kinds of issues.

Winter Snow Boot

Canada

Almost 3 years using the app