Google channel

Google channel

by Shopify

Reach shoppers and get discovered across Google.

4.4 of 5 stars(5262 reviews)

Manage with Shopify

Shopify’s Google channel makes it easy to get your products on Google while everything with Shopify.

List your products for free

Showcase your products for free across Google—Search, Shopping, Images, Lens, and YouTube.

Boost your reach with ads

Create your Smart Shopping campaigns in Shopify, set a budget, and let Google’s smart technology optimize your ad.

About Google channel

Get your products discovered with Shopify’s Google channel.

The Google channel makes it easy for you to reach the millions of shoppers that use Google to find the products they need. Merchants can:

  • Run paid Smart Shopping campaigns to promote products across Google

  • List products for free on Google

Regardless of your budget, you can get your products in front of shoppers when they are looking for them.

Smart Shopping campaigns are paid ads that help you reach shoppers on YouTube, Gmail, Search and across their Display Network. To set up a Smart Shopping campaign, just sync your products and set a daily budget. Google will optimize your campaign and choose the best time and place to show your products to shoppers.

Additionally, free listings on Google help you get in front of the millions of shoppers that use the search engine to discover & purchase products.

New to Google Advertising?

Businesses new to advertising with Google can earn up to $150 in ad credit. We’ll match your spending on Smart Shopping campaigns up to $150 within the first 30 days.

Credits earned can take up to 5 days to be applied to your Google Ads account.

Which countries are free listings on Google available in?

Free listings on Google is available for merchants selling in these countries: Finland, Netherlands, Greece, Switzerland, Hungary, Czechia, Romania, Canada, Slovakia, Turkey, USA, Mexico, UK, Sweden, Germany, Denmark, France, Norway, Japan, Belgium, Brazil, Austria, Australia, Poland, Spain, Russia, Italy, India, Saudi Arabia, Vietnam, Israel, Thailand, Ukraine, Republic of Korea, Ireland, New Zealand, Singapore, South Africa, UAE, Portugal, Malaysia, Philippines, Argentina, Colombia, Chile, Hong Kong, Indonesia, Taiwan.

Where will my products appear on Google?

If you’re running a Smart Shopping campaign, your products can appear on Google Search, the Shopping tab, Gmail, Youtube and the Google Display Network.

If you’re selling in the U.S., then free listings can appear in search results across Google. If you're selling outside the U.S., free listings will appear on the Shopping tab.

What does a Smart Shopping campaign cost?

You set your own daily budget. You only pay if someone clicks on your ad.

Can I run both a Smart Shopping campaign & have a free listing at the same time?

Yes, you can run both at the same time. A free listing can support your paid ads & ensure you’re more discoverable.


You acknowledge that Shopify may be compensated by Google in accordance with Google's policy:

You can choose any Comparison Smart Shopping Service via the CSS dashboard available in Merchant Center.

Integrates with

  • Google Merchant Center,
  • Google Ads

Media gallery



Free to install

When you run a campaign, the ad spend is billed directly to your Google Ads account. You set the daily campaign budget.

4.4 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.

  • 5 of 5 stars
    70% of ratings are 5 stars
  • 4 of 5 stars
    14% of ratings are 4 stars
  • 3 of 5 stars
    4% of ratings are 3 stars
  • 2 of 5 stars
    1% of ratings are 2 stars
  • 1 of 5 stars
    10% of ratings are 1 stars

Most recent reviews

This app worked well until a month ago, since then it does not sync correctly with Merchant Center. Uninstalled & reinstalled several times with no success. Contacted Merchant Center too but they could not help.

Developer reply

October 22, 2021

Hey there,

Adil here from Shopify. Thank you for taking the time to provide feedback on your experience. We definitely want you to get the support you need in regards to the syncing issue you are facing with the Google Channel. I'll be sending an email out to you shortly to explain some details. I look forward to communicating with you there.

Adil | Shopify

Batavia Machinery, Inc

Update as of 10/22/2021 - I was able to get it sorted out with google and my account is back up but it took weeks and many headache calls to google to resolve the issue. My review I wrote is only towards google not shopify in any way just to be clear that shopify is a great website that I love to use and I have no issues with shopify at all only google. Same here on October 7th my account was suspended due to policy violation: Misrepresentation. I have called Google until my head is about to explode they wont give me any reasons to why my account was suspended how can I fix something that I have no idea what is wrong. I am at a loss of words and now I see lots of other people are in the same boat as me. If anyone has any idea I would love to hear from them. I was told if I pay $750.00 I could be be unsuspended.

Developer reply

October 22, 2021

Hey there,

Adil here from Shopify. Thank you for taking the time to provide feedback on your experience. We definitely want to make sure that you get the clarification you need in regards to the Misrepresentation message you are getting. Although Google is best to direct you with this, I'll be sending an email out to you shortly to explain some details that could help. I look forward to communicating with you there.

Adil | Shopify

Natural For My Baby

Same issues. Does not work. Google requires GTIN codes and if left empty all your products will be disapproved. I create custom products and it doesn't work.