Klaviyo: Email Marketing & SMS

Love Klaviyo with Shopify and the support staff!

Sin duda la mejor app y plataforma de Email Marketing para todo ecommerce. Sus posibilidades son casi infinitas, muy fácil de utilizar e intuitiva. Su atención al cliente es excelente, rápida y eficiente.
Permite automatizar todo lo que te imagines y más, ahorrando tiempo y generando € en piloto automático. ¡La recomiendo al 100%!

Nice and simply, but couple settings can be more obvious and logic, also I would love to see preview of all campaigns/flows instead of single mail preview

Seamless integration with Shopify. A great way to target by segmenting customers. Complete ease of use for email automation with flows and targeted sending. User friendly email template creation and many more reason why Klaviyo is the best email platform

Once you get it set up it's fantastic. If you're setting up your email marketing for the FIRST time, it will be much easier for you. If your technical experience is more limited and/or you're migrating from another ESP (mailchimp, etc.) just be forewarned, that things are NOT as plug-and-play as the Klaviyo sales people would like you to believe.

PROS: There is extensive klaviyo documentation on everything (but it's also a bit overwhelming).

Once you're on a paid plan you have 24/7 chat support which has mostly been really helpful.

There's an app/integration for almost everything - from reviews to rewards, etc. We were able to drop a couple of our paid apps and put those funds towards klaviyo which was great.

On the surface, the Email builder looks a lot like Mailchimp's, so I didn't expect to be too impressed. HOWEVER, it actually works SO. MUCH. BETTER. It really shines when it comes to customizing between desktop and mobile emails. (huzzah!)

CONS: If you (or your client) hasn't been SUPER organized about their email automations (flows), tags, etc., it can be a lot of work to organize all that in preparation to migrate.

Also, I don't think the onboarding instructions are a great as they could be. They try and get you all synced and integrated right away, but that can lead to missteps.

There are also quite a few technical steps to go through. While they try and make it as painless as possible, if you're new to this or thinking you're gonna get it all done in a day, you may find yourself a bit overwhelmed.

FINAL WORDS / PSA:

1) DO NOT SYNC YOUR CURRENT ESP (mailchimp, etc) with Klaviyo until AFTER you've done your list hygeine!! Lol -

2) Unless you have a simple list and minimal flows, don't expect to get this all done in a day. Give yourself time and grace, especially if this isn't your wheelhouse.

I've worked in at least a dozen ESP's over the past decade and I found this to be more of a challenge than I expected. That said, i'm SO GLAD we've made the move!

Love this emailmarketing platform. Better than my previous platform. It really focuses on webshops.

Great integration with our Shopify store and allows us to communicate effectively with our database on a regular basis.

This can be a complex app to use but they provide free videos to help you along. I love that they offer classes throughout the year to sharpen your skills. I took one several weeks ago on something I've used for a while. I learned features I've never explored before and have implemented them into my weekly email campaigns! Love this app & highly recommend.

I'm new to email marketing, and Klaviyo has been so easy to use. The platform is beginner-friendly, and the email templates and analytics make it simple to create and track campaigns. The Flows, Campaigns and Popups are super easy to create, edit and manage. I don’t use SMS, but the email tools alone are great for my business. Highly recommend Klaviyo to anyone starting out with email marketing!

Great app & customer service. Thank you Maura!