Klaviyo: Email Marketing & SMS

Klaviyo is hands-down one of the most powerful email and SMS platforms out there for ecommerce. The depth of their analytics is where they really shine. From revenue attribution to flow-level performance and segmentation insights, Klaviyo gives you the kind of data that actually helps you make smarter decisions and squeeze more sales out of every campaign.

The segmentation and automation capabilities are excellent, and once you know your way around the platform, it becomes a serious growth engine. If you care about understanding customer behavior and optimizing lifecycle marketing, Klaviyo is hard to beat.

That said, pricing is the biggest downside. Being charged for all profiles in your account—even ones you never email—can feel frustrating, especially for growing brands with large lists. It would be much more fair (and sustainable) if pricing were based only on the profiles you actively send emails to.

Overall, Klaviyo is an elite tool with best-in-class data and performance. If they adjusted their pricing model to better reflect actual usage, it would be close to perfect.

Great app to work with, with endless possibilities for segmentation and flow development. Also customer service is amazing, they are fast and always there to help us out whenever we need. Highly recommend it.

Found this to be far better than Mailchimp and they seem to be always improving the features and have so many options to customize your email design. I love how easy it is to set-up A/B tests, the integrations, the analytics, and the new AI tools as well, not to mention incredible customer service if you ever have an issue (or in my case, accidentally permanently delete something).

Great email tool! We have over 30,000 subscribers and the continued focus on customer experience from Klaviyo has helped me better serve my customers.

We switched to Klaviyo in order to use Email Marketing & SMS within one app and it has been such a smooth transition. We love the ease of use that the app offers as well as the customer service. We frequently attend their seminars and find their articles and resources very helpful.

I've been using Klaviyo for the last 5 years or so at various brands and what I always say to people considering the platform is that the level of support offered by the Klaviyo team is next level. I've pretty much had to learn what I know by teaching myself from articles from the help center or hopping on a live chat with an agent and they are always so wonderful and willing to help troubleshoot problems or sanity check logic when building flows, segments, etc. if they can't help you in the moment, they are always so thorough and on it with the follow ups. They're the best!

We’ve had a great experience using Klaviyo to increase customer engagement and scale online sales across our brands. The platform is intuitive and user-friendly, giving our teams clear insights and tools that directly improve the customer experience. Its seamless integration with Shopify makes it easy to launch targeted, time-sensitive promotions with reliable performance metrics. Those insights allow us to stay agile, quickly optimizing campaigns, forecasts, and marketing goals.

I'm in love with Klayvio. As a small business, it has been so important for us to be able to target high performance customers and Klayvio makes it so easy to do so and track behaviors. I highly recommend to anyone who is trying to grow sales through email marketing strategies. I have learned so much from the videos re: BFCM, segmenting, etc., there are endless ways to grow sales if you are able to harness the tools Klayvio offers. We came from Mailchimp but find this platform is much more powerful and supportive.

Super easy to use and fantastic return on investment. Able to segment customers any which way we want so we can keep our customer engagement personal and relevant. Easy to set up and track impact of campaigns and flows.

Klaviyo has been awesome for Mixology. It’s super easy to use, the segmentation is spot-on, and it’s helped us send way more personalized emails. We’ve seen better engagement, better conversions, and it just fits right into our workflow. The analytics are clear, the automations are powerful, and it’s made our marketing feel way more organized. Highly recommend!