Klaviyo: Email Marketing & SMS

I love it. I've learned a lot in a few days with Klaviyo. I think the templates are great. I do wish there was improved video content on how to use it but YouTube helped me out. Also wish easier way to save my own email templates so I can easily reuse and modify. Otherwise, I love it!

This is my first time using Klaviyo and I can admit it's easy and simple. When I need help I either use the website or youtube. Great company!!

Great and easy to use tool.We use it for Sockstock and increased sales by using subscription popups and newsletter.

Really disappointed that they got rid of unlimited emails. We send 1-2 per week, and they have priced themselves out of the market. Emailed the support team about the price increase and they did nothing. It will now cost me an extra $250 to send fewer emails than I was before. I also found that their editing tools were more archaic than other companies I have used.

I am still navigating and trying to figure things out. It will take a few more tries for me to fully understand how to use. For the most part I am happy with the email marketing portion. I will keep you posted as I progress.

We made the switch from mailchimp to klaviyo and has been the best decision ever made. We recommend klaviyo for many reasons, but specially because of the ability to segment and tag users based on past purchase behaviours.

UPDATE: Several people from the Klaviyo team has reached out to me after posting this review. I have had a meeting with someone from the UX team, and they have promised to prioritise this feature for Q4 2022. I have also given some additional feedback regarding the email builder, and hope it will work better soon :)

I'll update my score as soon as it has been implemented

Original review:

Klaviyo awesome for its segmenting, automation and data capabilities, but the editor is far below what one can expect from an expensive enterprise tool like this. It can do practically anything in terms of segmentation and so on.

More specifically, there is no way to add the compare at price in the native product blocks. The field is easily accessible through Shopify's API. I consider it to be basic functionality for any tool like this, and I first suggested they need to add it when we signed up 8 months ago. Then a few more times after that. Even dragging myself through the consistent 30minutes+ waiting time in the chat.

There are great people working there. The sales person we signed with is probably the best seller I have ever encountered in my entire professional life. The onboarding guy we got was lovely and competent as well. Yet... my only option to make them fix this very simple and critical thing, seems to be to rattle the cage as hard as I can from all directions.

Displaying a price without a reference point is practically pointless when running a sale to get rid of excess inventory. "Awesome gloves, $40" gives zero incentive to click a product in a newsletter compared to "Awesome gloves, $40 (down from $95)".

We made the switch mainly to reduce mental friction of sending more and better newsletters and flows, as well as better segmenting. But this tiny and seemingly insignificant lack of feature makes it all in vain. Fix it.

Using it and it's easy to set up and use. Great support in case of any problems. Loving it and looking forward to scaling my sales.

Excellent app for the last 2 years but this business of limiting emails hinders the performance of growing stores. They just don't seem to get it you will be resending your emails to the same people who only engage but never buy. After 10+ years of doing this, you need to hit the fresh inbound emails more frequently. I am leaning towards moving on if this hinders my business growth. It seems there are better options now than from 2+ years ago being on Shopify.

Very easy to use... Hope it will increase sales!