Reviews (3,246)

Overall rating
4.6
Counts per rating level
  • 81% of ratings are 5 stars
  • 5% of ratings are 4 stars
  • 2% of ratings are 3 stars
  • 2% of ratings are 2 stars
  • 11% of ratings are 1 stars
What merchants think

Feedback submitted

Merchants highly recommend this app for its effective email marketing and SMS tools, especially for beginners. They praise its easy-to-use email builder, comprehensive documentation, and seamless Shopify integration. Key features include smart automation, detailed analytics, and advanced segmentation, which help in crafting personalized campaigns. The support team is noted for its 24/7 availability and hands-on assistance, making it a valuable asset for driving sales and building customer relationships.

February 26, 2020

Good product, terrible/nonexistent customer service. Don't expect an answer back with a question, even if you follow up numerous times.

Bougie Barn
United States
About 1 year using the app
Klaviyo replied February 26, 2020

Hi. Sorry to see this. We'd really love to help. You can connect with us at Klaviyo here https://help.klaviyo.com/hc/en-us/requests/new. Looking forward to helping.

February 4, 2024

Is it really possible that you are email marketing template provider and I need to customize email footer for every single flow? I mean talking about saving time and doing things better...

Foerge
United States
About 1 year using the app
Klaviyo replied February 6, 2024

Hello, we understand the importance of saving time and ensuring efficiency in your email marketing endeavors. We'd like to inform you that customization options are indeed available within Klaviyo to streamline your workflow, by using a universal block (https://help.klaviyo.com/hc/en-us/articles/115005413888)

Should you encounter any challenges or have further questions, please don't hesitate to reach out or head over to our Help Center Articles, Community Page or Academy.

January 18, 2024

Klaviyo's UI is a bit more well-designed and usable than Mailchimp. We switched in order to be able to have more flexibility for what Klaviyo calls "flows" and Mailchimp called "automations".

It's definitely not great though. There are lots of insane caveats. For example there's no way to click on a user and tell where they are in a flow. And there's no way to add more content to the end of a flow and just have it automatically go to everyone that should be sitting and waiting at the end for more.

When we test our emails with mail-tester.com they almost always get flagged with Klaviyo having an IP address in one or more blacklists. Mailchimp never had that problem.

Klaviyo also pointlessly requires a Captcha on every single login.

True Primal
United States
About 1 year using the app
Klaviyo replied January 23, 2024

Thank you for sharing your experiences with Klaviyo! We're delighted to hear that you find our UI more user-friendly than Mailchimp, especially with the flexibility of our flows. Your feedback is noted (flow improvements) and will be forwarded to our product team. If you encounter any other challenges or have suggestions, please share them with our support team. We appreciate your input as we continuously strive to improve our product. Thanks again!

PS: any new improvements are highlighted here https://www.klaviyo.com/product/whats-new

March 5, 2023

The app is good and has many different conditions and triggers, but Klaviyo has a massive room for improvement compared to other email marketing companies.

Cons: however, the biggest disadvantage is that they do not have an option that could allow using template inflows, you basically have to create everything from scratch by yourself.

Pros: as I said it has many different triggers and rules that you can set up.

Pirktiverta.lt
Lithuania
About 1 year using the app
November 8, 2018

The app works great, however $75 a month is extremely very expensive for small business. I wish they had a $25 per month plan for beginners with a limited number of e-mails.

Masiosare
Mexico
10 months using the app
Edited June 15, 2023

Pro: The integration with Shopify works well. Campaigns & Flows ease of design and analytics are good.
Cons: 1. Pricing structure is way too high for business budgets. 2. Klaviyo recent redesign is not user friendly. Too many dropdowns to create a single report. The activity feed no longer shows the amount of data it did prior to their redesign. Shows maybe 50 activities. I had contacted support 2 months ago. I was told they had so many complaints that they were going to bring back the original activity feed. 3. Seems anytime an app redesigns it becomes less user friendly. Over thinking the process by programmers who are not business owners. This is common across many platforms.

HummViewer
United States
7 months using the app
December 1, 2023

Shocked by the lack of onboarding, as this had been promised.
I find the whole platform very slow and unresponsive to the point of unusable at times.
The lack of 'support ticket ' system makes it impossible to manage help and issues.
Nobody takes ownership of issues.

Lack of outsourced specialists to code complex flows and Klavyio don't offer this as an extra.

For a program that is part owned by Shopify and designed to work with it, I don't understand how it has such traction.

Generally I am really disappointed. I will be looking for an alternative once I am further through my contract.

FrenchSoaps
United Kingdom
7 months using the app
April 3, 2018

This app is amazing.It is very logical and requires focused attention initially, but once you get past that it's smooth sailing. The only thing that could make this app better would be more YouTube videos demonstrating its functionality in a practical manner. I think it would take over if it had that.

Good Dilly
United States
6 months using the app
March 27, 2018

No feedback system explains why this software is so faulty.

- In the setup it asks you for the color you want your buttons, you choose it but in the emails it has a different color and you cannot change it.

- There is no simple way to add the customers name.

- There is no simple way to email old customers.

- It is buggy, some buttons dont do anything.

- Sometimes some changes save and sometimes they dont.

- Klaviyo branding in the bottom, why?

Rocketsavings
United States
5 months using the app
May 27, 2016

Great customer service but a bit pricey considering its feature. However, if you're big on segmentation, it'll be extremely useful in targeting specific customer segments.

Girl Almighty Clothing Co
United States
5 months using the app