Reviews (3,283)

Overall rating
4.6
Counts per rating level
  • 81% of ratings are 5 stars
  • 5% of ratings are 4 stars
  • 2% of ratings are 3 stars
  • 2% of ratings are 2 stars
  • 11% of ratings are 1 stars
What merchants think

Feedback submitted

Merchants praise this app for its advanced email automation, segmentation, and analytics, noting its user-friendly interface and seamless Shopify integration. They appreciate the effective synchronization of customer data and personalized marketing efforts. The support team is highlighted for providing valuable assistance through video and chat, alongside a wealth of educational resources like webinars and tutorials, making it a powerful tool for enhancing customer engagement and sales.

February 6, 2025

Highly recomended, ultra intuitive. If you are a person who likes to build systems, you will spent a lot of time here, because you will love it

Aurea
United States
8 months using the app
Klaviyo replied February 10, 2025

We appreciate the 5 stars, and are glad you're enjoying your time on Klaviyo!

January 20, 2025

Really loving the new tools that make segmenting audiences and follow-up emails easier!

Julie Carobini
United States
About 2 years using the app
Klaviyo replied January 21, 2025

Thanks for the 5 stars! We're happy to hear you're liking the new tools!

December 18, 2024

Easy to use, and its not expensive. Very affordable for small business who have limited resources for marketing.

Love At First Try
United States
About 3 years using the app
Klaviyo replied January 7, 2025

Thank you so much for your support!

January 29, 2025

disappointed that they have changed their pricing model so that I am locked into paying for my entire subscriber list even if I am not utilizing the entire list. The price split between paying for active profiles and amount of emails means you will always overpay. I would suggest seeking a cheaper alternative which I am now forced to do in order to save money. a shame as I have been using klaviyo for close to 4 years. but there are much much cheaper options

Buddies Pet Shop
Australia
Over 4 years using the app
Klaviyo replied January 31, 2025

Klaviyo exists to help you to understand your customers and drive growth from those relationships. If you have profiles that you are not emailing, we highly recommend that you suppress them. You do not pay for suppressed profiles, but you maintain the data so that you can unsuppress to send communications to them at future times.

If you prefer to keep them active, the Appreciation Discount that we’re offering to many loyal customers limits the email plan spend increase to 25%. As an example, if a qualifying account is on a $150/month email plan but their Active Profile count would require a $1,070/month email plan, we would automatically apply a $882.50/month Appreciation Discount so the net monthly email spend would be $187.50/month (a $37.50 increase).

We encourage customers to look for additional communications sent on Jan. 21 so that they can best understand how these changes impact their specific plan and to understand our new flexible pricing features, including auto-downgrade and Flexible Sending.

November 20, 2024

We don't use SMS so based on my experience with Klaviyo as an EMS it is the best one out there in terms of functionality and accessibility. If you can't do what you want with Klaviyo then you can always use Integrations to add to the functionality. And if you need more functionality than that then you need to write custom software for your bespoke needs.

Become ™
United Kingdom
Almost 6 years using the app
December 11, 2024

They're just the best. We use them for both Email & SMS. Everything just works but if for some reason you're trying to solve for an edge case, support is always there when you need them. Have been a customer for 4 years for our brand and never considered switching. Have recommended about a dozen other founders to Klaviyo. They're the best!

club athletics co.
United States
Over 2 years using the app
Klaviyo replied January 7, 2025

Thank you so much for your support!

January 30, 2025

Klaviyo has transformed our Email Marketing!
From how easy and intuitive it is to use, to the quality of the template and build options to the segregation of data.
Highly recommend!

Valentines Clay
United Kingdom
3 months using the app
Klaviyo replied February 3, 2025

Thank you for your positive review!

December 8, 2024

The best email marketing app I've used. It sure did take some getting used-to, but once you do, the automations and flows are powerful!

Velocity Pickleball Paddles
United States
About 1 year using the app
Klaviyo replied January 7, 2025

Thank you for the 5-star review!

January 24, 2025

Glad that i was able to make my inital sales with klaviyo
thank you so much nothing more than the excitement of first order

Posher
India
4 months using the app
Klaviyo replied January 27, 2025

So glad you're seeing sales already! Thank you for your 5 star review!

Edited January 8, 2025

Shocking customer service from the douchebags at Klaviyo. Been with them for 3 years now. Generally all ok. However we've recently reduced the number of contacts/profiles in our email list quite significantly (by around 50,000). We expected this to have a significant effect on our monthly bills, but it seems Klaviyo is still taking out the same monthly amount as they were prior to the reduction in profiles.

I've spoken to them via live chat and email today, and was told that Klaviyo does not automatically adjust its billing down if the amount of profiles is reduced. Convenient. They were capable of automatically increasing our bills when our profile list was growing. But apparently they don't do this when the profile lists decrease.

Even so I thought that once I'd pointed out that we did reduce our list size last month, and therefore this month's bill should be significantly smaller (by about $550), they would agree to refund me the difference, but they basically told me to check my terms and conditions and get lost. They wont refund me the difference.

I am pretty dumbstruck by this. This seems very underhanded to me. Even if it's in the T's and C's to not do the right thing here stinks.

Obviously they've now lost all of our business.

Update 5th January 2025:

after a bit of back and forth with Klaviyo's billing team, and getting nowhere, I decided to leave negative reviews in as many places as I could think. Miraculously 2 days after doing this I had an email from their management offering me the refund they should have given me in the first place. Just goes to show the power of reviews I guess!

Northwest Guitars
United Kingdom
About 1 year using the app
Klaviyo replied January 7, 2025

Hello, please keep an eye out for an email from a manager on Klaviyo’s Support Team. We’re committed to finding a solution for you as quickly as possible.

Thank you for your patience.