Reviews (3,324)

Overall rating
4.6
Counts per rating level
  • 81% of ratings are 5 stars
  • 5% of ratings are 4 stars
  • 2% of ratings are 3 stars
  • 2% of ratings are 2 stars
  • 11% of ratings are 1 stars
What merchants think

Feedback submitted

Merchants highly praise this app for its user-friendly email builder and effective automation features, such as personalized flows for new subscribers. It integrates seamlessly with Shopify, enhancing marketing campaign efficiency. The support team is appreciated for their robust assistance, including tutorial videos. Merchants also value the advanced analytics and segmentation capabilities, which enable targeted marketing strategies that drive traffic and sales, making it suitable for both small businesses and larger enterprises.

March 5, 2025

Very dishonest company, emails are sent out claiming you can adjust your plan (because they auto upgrade you) I was told I can surpress my lists only to be told later you are no longer able to surpress lists. They refused to give me a refund so I am taking up with the bank!! Do not use them for emails! They make it very complicated to take your money.

BELLAMARQUE
United States
7 months using the app
Klaviyo replied March 10, 2025

Thank you for sharing your experience. A member of our Support leadership team has reached out to you via email to connect with you directly.

February 19, 2025

I've been using Klaviyo for three years, but I'm switching to Shopify Email due to their recent cost structure changes. The pricing has become unreasonable, especially for small and mid-sized businesses. There are more affordable options that offer similar functionality without the excessive costs. I’d recommend others consider alternatives to avoid the unnecessary expense. Speak with your wallet. Klaviyo's price hikes are unacceptable.

Perfect Pitch Chimes
United States
Over 1 year using the app
Klaviyo replied February 21, 2025

Thank you for your feedback! Klaviyo exists to help you to understand your customers and drive growth from those relationships. If you have profiles that you are not emailing, we highly recommend that you suppress them. You do not pay for suppressed profiles, but you maintain the data so that you can unsuppress profiles in order to send communications to them at future times.

If you prefer to keep them active, the Appreciation Discount that we’re offering to many loyal customers limits the email plan spend increase to 25%. We encourage customers to look for additional communications sent on Jan. 21 to best understand how these changes impact their specific plan and to understand our new flexible pricing features, including auto-downgrade and Flexible Sending.

January 21, 2025

Been using Klaviyo since the very start of the business in 2021. Now, with a change of pricing policy will be forced to move to another service. Absolute scam of charging $1k+ for "active" profiles that I'm not even sending emails to.

roomtery
United States
Over 3 years using the app
Klaviyo replied January 23, 2025

Klaviyo exists to help you to understand your customers and drive growth from those relationships. If you have profiles that you are not emailing, we highly recommend that you suppress them. You do not pay for suppressed profiles, but you maintain the data so that you can unsuppress to send communications to them at future times.

If you prefer to keep them active, the Appreciation Discount that we’re offering to many loyal customers limits the email plan spend increase to 25%. As an example, if a qualifying account is on a $150/month email plan but their Active Profile count would require a $1,070/month email plan, we would automatically apply a $882.50/month Appreciation Discount so the net monthly email spend would be $187.50/month (a $37.50 increase). We encourage customers to look for additional communications sent on Jan. 21 so that they can best understand how these changes impact their specific plan and to understand our new flexible pricing features, including auto-downgrade and Flexible Sending.

February 13, 2025

With their pricing changes, we have to pay TEN TIMES more than before. I received this message four days before the new price change.

Wasserfilteroase
Germany
About 1 year using the app
Klaviyo replied February 14, 2025

Thank you for your feedback! Klaviyo exists to help you to understand your customers and drive growth from those relationships. If you have profiles that you are not emailing, we highly recommend that you suppress them. You do not pay for suppressed profiles, but you maintain the data so that you can unsuppress profiles in order to send communications to them at future times.

If you prefer to keep them active, the Appreciation Discount that we’re offering to many loyal customers limits the email plan spend increase to 25%. We encourage customers to look for additional communications sent on Jan. 21 to best understand how these changes impact their specific plan and to understand our new flexible pricing features, including auto-downgrade and Flexible Sending.

March 7, 2025

Their new charging rules are very user-unfriendly, and their customer support is very poor, and the response efficiency is very low. Friends who want to use it, please consider carefully!

CustomJerseysPro
United States
Almost 2 years using the app
Klaviyo replied March 10, 2025

Thank you for taking the time to share your experience. Your feedback is vital to our future success, and we appreciate you sharing your thoughts. Our support team has responded to your recent ticket and is eager to collaborate with you on a solution.

January 17, 2025

Klaviyo Inc. regarding unfair and unethical billing practices. For the billing period of December 28, 2024, to January 27, 2025, I was charged $8,180.87, despite being enrolled in a plan clearly outlined at $4,088.50.

I have provided Klaviyo with documentation confirming the agreed-upon amount for my plan. Despite this, the company has refused to issue a refund or offer any resolution. Their refusal to rectify this issue is not only disappointing but raises serious concerns about their billing practices and customer support.

Additionally, upon further investigation, I have discovered numerous similar complaints from other businesses regarding Klaviyo's unfair and unethical billing. This pattern of behavior suggests systemic issues that need to be addressed to prevent further harm to consumers.

I respectfully request that Klaviyo:

Issue a full refund of the overcharged amount ($8,180.87 - $4,088.50 = $4,092.37).
Conduct a review of their billing processes to ensure transparency and accuracy moving forward.

Bask and Lather Co
United States
Over 3 years using the app
Klaviyo replied January 21, 2025

Thank you for your review. We're looking into your situation, and are connecting internally with our customer success team about this. You'll be hearing directly from us soon!

January 8, 2025

If you need service and no one responds its Klaviyo. I have had the worst customer service or no service from this company.

When you try to get help there is often no one on the chat and you wait and wait and finally give up after an or hour or two.

When they want you to signup they are very fast in responding and you get impressed by how great their service is but after you sign up, no one is there to find you.

Stay away as far as you can because after sweet talk, there is no talk.

BELGIAN-STYLE ALES
United States
3 months using the app
Klaviyo replied January 10, 2025

We're sorry to hear that you're having trouble reaching us. A member of our Support leadership team has reached out to you directly to resolve this.

February 24, 2025

Is it usual for the customer (me) to raise a support request and for that request to be closed within 24 hours without any response? Not the serivce I am hoping for looks to be $400USD per month....
update: Opened a second support request and again closed without being contacted....wow...smh.

I Love a Hangar
Australia
About 1 month using the app
Klaviyo replied February 26, 2025

Thanks for providing your feedback; We're sorry that you had a negative experience with support. I see that you have an open ticket with us, and a member of our support team reached back out to you via email on Monday. They'd be happy to answer any additional questions or concerns you have regarding Klaviyo's pricing. If you respond to their email, we'll be sure to get back to you as soon as possible.

January 12, 2025

Crazy how you have to pay to get in touch with the support. For some reasons my flows dont work and there's no way to get in touch with the support. Really bad, would not recommend

lavore
Netherlands
10 months using the app
Klaviyo replied January 15, 2025

Thank you for sharing your feedback, and we're sorry to hear about your experience! We currently offer email and live chat support to customers on all paid plans. Customers on free plans have access to a 60-day trial of email support, along with a variety of other resources including the Help Center, Academy, Klaviyo Community, and interactive live trainings.

February 26, 2025

The worst experience as a business owner who is new to email marketing. Everybody was saying how great this company is so I didn't hesitate to give it a try.

I wasn't able to figure out how to create my signup flow. I must comply with GDPR so I wanted to ask support. Well, you have no live chat support on the free plan (we are living in 2025), so I paid for the basic email plan. I contacted their support team on several occasions and I can confidentally say that their support team is the worst I've ever seen. They did not even understand my questions (or didn't even try and just gave me an unrelevant answer).

After 3 days of trying and getting nowhere with their "support", I asked for a refund. They told me that a refund is not possible as Klavyo is already processing my data and it costs them money as well (1 signup sequence in draft mode).

"Per our Terms of Service, we cannot process a refund for subscriptions that were not canceled or downgraded prior to their proceeding billing cycle nor for non-usage - as it still costs Klaviyo to host your data."

So basically, they take our money but don't bother to hire a support team that is actually decent. Well done!

People talk about how intuitive it is... Well, not if you are a beginner. I switched to their biggest competitor (who has live chat support on a free plan and is actually very good) and their app is way more intuitive and user friendly.

Maybe Klavyo is good for you if you already know what are you doing but if you are a beginner and rely on support, don't even bother.

Pfoten Designs
United Kingdom
3 days using the app
Klaviyo replied February 28, 2025

Thank you for the feedback. We always want to make sure that you're having a positive experience with Klaviyo, and that it's easy to use. We're sorry that this didn't happen in your situation. Our Support Leadership team has reached out to you and is eager to work with you directly on this.