Klaviyo: Email Marketing & SMS

Klaviyo: Email Marketing & SMS

Free plan available. Additional charges may apply.
Rating (3.8)
Reviews
Developer

Highlights

Popular with businesses like yours
  • Based in United States
Built for your business
  • Works with the latest themes

About this app

Launched

September 20, 2012

Languages

English

Works with

Shopify Flow, Facebook Advertising, Recharge, Swell Rewards, Smile.io, Aftership, Typeform

Power smarter digital relationships with intelligent marketing automation fueled by all of your data

Forget ineffective batch and blasting. Klaviyo helps over 130,000 paying customers centralize their data from 300+ integrations and make it instantly usable in targeted, personalized, and automated marketing across email, SMS, forms, mobile push, and reviews—all from one log-in. No need to start from scratch - multiple template libraries for email, SMS, forms, reviews, campaigns, automations, and reports are ready to customize at sign-up so you can focus on growing your business.

Forget ineffective batch and blasting. Klaviyo helps over 130,000 paying customers centralize their data from 300+ integrations and make it instantly usable in targeted, personalized, and automated marketing across email, SMS, forms, mobile push, and reviews—all from one log-in. No need to start from scratch - multiple template libraries for email, SMS, forms, reviews, campaigns, automations, and reports are ready to customize at sign-up so you can focus on growing your business. more
  • Unify data from Shopify and other apps – web activity, tags, catalog, coupons
  • Create segments using historical and real-time behaviors for better targeting
  • Build coupon codes for automated flows and campaigns for easier tracking
  • Built-in templates like Welcome, Back in Stock, Browse Abandon, and Price Drop
  • Get real-time revenue data per automation, campaign, segment, and channel

Pricing

External charges may be billed by Klaviyo separately from your Shopify invoice. Learn more

Free

Free to install

Free to install. Email free forever for up to 500 contacts. SMS free for up to 150 SMS/MMS credits.

  • Sync Shopify data–tags, catalog, coupons
  • Templates for Email/SMS
  • Forms & push notifications
  • Segmentation & personalization
  • A/B testing
  • +more

Email

$30/month

501-1,000 contacts. Upgrade as you grow.

  • All free features
  • No contracts or lock ins, cancel anytime
  • 24/7 email and 24/5 chat support

SMS

$15/month

Up to 1250 SMS/MMS credits. Upgrade as you grow.

  • Library of multi-channel automated flows
  • 2-way conversations
  • Customizable reports and attribution
  • SMS opt-in forms

Free

Free to install

Free to install. Email free forever for up to 500 contacts. SMS free for up to 150 SMS/MMS credits.

  • Sync Shopify data–tags, catalog, coupons
  • Templates for Email/SMS
  • Forms & push notifications
  • Segmentation & personalization
  • A/B testing
  • +more

Email

$30/month

501-1,000 contacts. Upgrade as you grow.

  • All free features
  • No contracts or lock ins, cancel anytime
  • 24/7 email and 24/5 chat support

SMS

$15/month

Up to 1250 SMS/MMS credits. Upgrade as you grow.

  • Library of multi-channel automated flows
  • 2-way conversations
  • Customizable reports and attribution
  • SMS opt-in forms

All charges are billed in USD. Recurring and usage-based charges are billed every 30 days. See all pricing options

1,741 reviews

Overall rating
3.8
Counts per rating level
  • 72% of ratings are 5 stars
  • 8% of ratings are 4 stars
  • 2% of ratings are 3 stars
  • 3% of ratings are 2 stars
  • 15% of ratings are 1 stars
January 2, 2023

Klaviyo is a great tool for people who really really really want to spend a lot of time getting into the data weeds with their store. I used Klaviyo for nearly two years and, honestly, I never got my money's worth simply because I just didn't have the time to make it worth my while. It is, after all, pretty dang pricey if you have luck growing your list. I know, I know, if you watch reviews, there isn't a single reviewer who doesn't agree that it's the "best" email marketing app on the market ... The reality is that this tool is probably more than most small businesses need. Customer service was always helpful. Me, I'm looking for something less robust and cheaper because I never had any luck growing my email list.

OddGoods
United States
Over 2 years using the app
Edited February 1, 2023

We recently switched over to Klaviyo as it seemed to be more powerful with better integrations. I'll cover both positives and negatives.

The positives is that you can do a lot of things with Klaviyo and it seems better supported by other apps that cross-interact. The support team is probably the highlight of the app and is extremely well-trained and have detailed knowledge of the app which is saying a lot since it is quite a complex app and issues become quite technical. They will stay with you and match you in your diligence in finding a solution. Their replies are quick, detailed and specific to show how well they understood your issue and all the solutions related to it. No copy-and-paste templates here. The customer profiles, lists, segments are all very powerful as well.

Few places where Klaviyo can improve - first the UI could use a facelift. Look at apps like postscript to see how the UI can be beautified. It just looks a bit plain. Second there shouldn't be a need for manual coding obscure things in templates with a secret handshake syntax like {% coupon_code ... %}. Because of how specific it is, we have to frequently scour forums or contact support to figure it out. Manual coding while it does give more flexibility is a bit too early 2000's. This is the age of drag-and-drop, no-coding-required. Look at something like omnisend for how these things should be possible much more simply. With these improvements it could become even better.

Perchy Goods Store
Canada
4 months using the app
Edited January 18, 2023

Update! Changing this rating from 1 star to 4 because their customer service was TOP NOTCH! Thankfully the reviews about their customer service being "non-existent" were not the case for me. I was VERY impressed with how quickly and attentive they were to my issue.

I was locked out of this app with no notice. On the login page Klaviyo says they will send a code to my email, but no code every arrives. I have used Klaviyo for almost a year with no issues, but this started on 1/16/23. I just read all the one star reviews, and this seems to be a very common issue. Hoping that customer service isn't as bad as everyone says it is.

Gun Cat
United States
Over 1 year using the app
August 22, 2023

This does take time to get used to and you certainly can't take off without doing some of the initial training (which is excellent), but all good things come with time and what I can't fault Klaviyo on is their gold star customer support. I'm not sure what I would have done without Larry in recent weeks! With simple flows in place and meaningful newsletters sent to customers, a decent portion of my income is now being generated thanks to Klaviyo and, with all they have to offer, the sky really is the limit. Crucial for businesses of all size & experience.

Bombaby
United Kingdom
11 months using the app
Klaviyo replied August 27, 2023

Thanks for the review and for shouting out Larry! We can't wait to see you grow with Klaviyo!

May 17, 2023

Its a great tool!
make your life easy as soon as you create segment and export it to FB, it updates by itself, the only issue is that for me its not 5 stars yet, its that I cant integrate the segment/list to tiktok ad manager or twitter ad manager.
I hope when that happen, I would like to be notify or at least be on the trial program.

Riversol
Canada
About 4 years using the app

About this app

Launched

September 20, 2012

Languages

English

Works with

Shopify Flow, Facebook Advertising, Recharge, Swell Rewards, Smile.io, Aftership, Typeform

Built by Klaviyo

About Klaviyo

3.9 average rating

11 years building apps for the Shopify App Store

Support

Send a message

support@klaviyo.com

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