Klaviyo: Email Marketing & SMS , 1,743 reviews

Klaviyo is a great tool for people who really really really want to spend a lot of time getting into the data weeds with their store. I used Klaviyo for nearly two years and, honestly, I never got my money's worth simply because I just didn't have the time to make it worth my while. It is, after all, pretty dang pricey if you have luck growing your list. I know, I know, if you watch reviews, there isn't a single reviewer who doesn't agree that it's the "best" email marketing app on the market ... The reality is that this tool is probably more than most small businesses need. Customer service was always helpful. Me, I'm looking for something less robust and cheaper because I never had any luck growing my email list.

We recently switched over to Klaviyo as it seemed to be more powerful with better integrations. I'll cover both positives and negatives.

The positives is that you can do a lot of things with Klaviyo and it seems better supported by other apps that cross-interact. The support team is probably the highlight of the app and is extremely well-trained and have detailed knowledge of the app which is saying a lot since it is quite a complex app and issues become quite technical. They will stay with you and match you in your diligence in finding a solution. Their replies are quick, detailed and specific to show how well they understood your issue and all the solutions related to it. No copy-and-paste templates here. The customer profiles, lists, segments are all very powerful as well.

Few places where Klaviyo can improve - first the UI could use a facelift. Look at apps like postscript to see how the UI can be beautified. It just looks a bit plain. Second there shouldn't be a need for manual coding obscure things in templates with a secret handshake syntax like {% coupon_code ... %}. Because of how specific it is, we have to frequently scour forums or contact support to figure it out. Manual coding while it does give more flexibility is a bit too early 2000's. This is the age of drag-and-drop, no-coding-required. Look at something like omnisend for how these things should be possible much more simply. With these improvements it could become even better.

Update! Changing this rating from 1 star to 4 because their customer service was TOP NOTCH! Thankfully the reviews about their customer service being "non-existent" were not the case for me. I was VERY impressed with how quickly and attentive they were to my issue.

I was locked out of this app with no notice. On the login page Klaviyo says they will send a code to my email, but no code every arrives. I have used Klaviyo for almost a year with no issues, but this started on 1/16/23. I just read all the one star reviews, and this seems to be a very common issue. Hoping that customer service isn't as bad as everyone says it is.

This does take time to get used to and you certainly can't take off without doing some of the initial training (which is excellent), but all good things come with time and what I can't fault Klaviyo on is their gold star customer support. I'm not sure what I would have done without Larry in recent weeks! With simple flows in place and meaningful newsletters sent to customers, a decent portion of my income is now being generated thanks to Klaviyo and, with all they have to offer, the sky really is the limit. Crucial for businesses of all size & experience.

Its a great tool!
make your life easy as soon as you create segment and export it to FB, it updates by itself, the only issue is that for me its not 5 stars yet, its that I cant integrate the segment/list to tiktok ad manager or twitter ad manager.
I hope when that happen, I would like to be notify or at least be on the trial program.

It's just a few months since I started using the app and it has been one of the best experience so far, because it makes it easier to set up flows and also I am able to reach out to their customer support with ease

Take me a bit of time to learn all the features in the app, but overall, Klaviyo is a great tool for email marketing, I was able to make Pop-up Forms and create Email Flows very easily as a beginner. Highly recommended!

If I could give Klaviyo 6 stars I would.

1. The product. It's just amazing how it's improved our business results. I'd say 30% a month extra sales from sign-up incentives, shopping funnel drop off redirects and newsletters. Things we were never doing before.
2. The support team are amazing. Australia has a support office in Sydney and I had 3 x hr long vid calls which started as a demo and turned into Ben helping me get Klaviyo up and running for our business.

Now the hard part... it isn't easy if you're new to this type of marketing (which I am) but with about 3-4 days to really throw myself into it and with Ben's help we've built a cracking new revenue stream for our business. TBH, even with the great tutorials and tech support, without that 1:1 support I'm not sure I would have cracked it.

I did an email in about an hour on Friday morning and as of Monday morning it's generated over $15k in incremental sales (with av shopping basket of $350). Of course... we had a substantial data base to start from which we'd never leveraged before, but without this program that money was just sitting on the table - someone else's.

This is about day 90 of a switch from Mailchimp. While Klaviyo appears to have more long term potential and a more transparent (but more expensive) pricing structure, it also appears that some functionality is still in beta. For example, I continue to struggle with abandoned and add to cart flows triggering properly. We are a SMB and my sense is that this product may be best suited from larger firms with dedicated marketing teams. I will remain with them for now simply that the cost of switching back to the Chimp is high. Then again, it might just be me.

Pro: The integration with Shopify works well. Campaigns & Flows ease of design and analytics are good.
Cons: 1. Pricing structure is way too high for business budgets. 2. Klaviyo recent redesign is not user friendly. Too many dropdowns to create a single report. The activity feed no longer shows the amount of data it did prior to their redesign. Shows maybe 50 activities. I had contacted support 2 months ago. I was told they had so many complaints that they were going to bring back the original activity feed. 3. Seems anytime an app redesigns it becomes less user friendly. Over thinking the process by programmers who are not business owners. This is common across many platforms.