Klaviyo: Email Marketing & SMS

Scammers! I was charged $390 when suppose to be $45

They mislead your in their settings that you wont be charged if you exceed your limit, but you will be so be careful!

There conversions metrics are also highly exaugurated.
Out of 12 conversions they claim i manage to confirm only 3.

Go to other services llike PushOwl, do not use this scammers!

Aside from the fact that it is kinda expensive from what it offers, most of the services offered like help desk, reviews and email are all mediocre and mostly only offer basic features. It is also unneccessarily complex to setup at first. Once you do the initial setup, it is mostly fine to use but I would not rely on it for anything other than email maketing.

I followed explicit instructions from Klaviyo support to resolve a configuration issue.
That guidance resulted in service interruption and an accelerated billing cycle.

Despite clear communication records, this is now being treated as a “customer-initiated change.”
This is extremely disappointing and uncomfortable as a paying customer.

I hope Klaviyo will review support-led actions more responsibly.

We are BIG fans of Kalviyo - intuitive, reliable and quick reporting on KPI's through dashboards!

I love using Klaviyo! The integration with shopify is great and all the analysis tools are perfect for tracking. highly recommend

Kaviyo is a very capable platform. It continues to evolve in ways that add value to our business and most importantly, our customers. We highly recommend!

It seems like I find a new issue with Klaviyo every day.

Do NOT use them for order confirmation emails. You cannot update any info or resend confirmations to a different address. If the customer mis-enters their shipping address, email, etc. that is it. It only records info one time. It does not communicate with Shopify at all.

Our customers are very confused why we can no longer resend updated confirmations, as Shopifys native email notifications can do this. We have been using that for years! It's a very simple function.

I am going to have to switch our confirmations back to Shopify because people want a copy of their receipt with the correct info.

We spent a lot of time and effort setting up these flows only for them not to work as intended.

And it's frustrating that every time I reach out to support they respond that "it is a current platform limitation." We pay top dollar to use this service and the basic functions don't work! Why is everything a limitation? Just save yourself some money and use Shopify inbox or literally anything else.

We are looking into alternatives now.

Super easy to use and fantastic return on investment. Able to segment customers any which way we want so we can keep our customer engagement personal and relevant. Easy to set up and track impact of campaigns and flows.

Pretty disappointed with the app. It's outdated, clunky, and has one of the worst UI and UX I've ever seen, as well as overly complicated even for simple tasks. The app needs a COMPLETE overhaul. There's nothing to save or improve in the interface. the UI/UX needs a complete redoing.
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And I say this as a professional in marketing for over 20 years who is not just a beginner, and who's not easily discouraged by complex interfaces. This is not complex, it's simply broken for the most part. Feels like I'm using an app developed in 1996 when Microsoft Windows was barely taking a foothold.
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Yes, the app is fairly strong, it excels in segmentation, flow triggers, and flow charts - it does the extra 5% mile that other apps don't do, although other apps are pretty much there anyway. So, is that 5% overly complicated extra mile really necessary? Yes, if you're a corporate brand selling in 100+ countries, having 1000+ customer segments, and you don't mind overcomlpicating your life with counterintuitive clicks, day in day out. But other than that, the app is simply not effective for 90% of the jobs you have to do.
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- The email editor is almost impossible to use, and it's impossible to create consistent email designs (and no, this is not just a matter of different email clients rendering the email in different ways).
- Simple tasks that should take a few clicks end up taking hours and hours of configurations and checks and rechecks: it just makes you go mad after a while.
- Having the highest price on the market (in this email marketign field) for being self-proclaimed as "the best" in the niche... is simply not justified.
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Considering that, as a business owner, you will probably spend 80% of your time in the marketing app, you may want to avoid apps that make you pull your hair out.
By all means, please go ahead and try it, before you decide on a different solution, just so you take an informed decision. This is not a decision you have to take lightly.
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Oh, by the way, if you have a database of subscribers in Shopify, none will be marked as subscribed in Klaviyo. You have to literally rebuild your entire database of customers, and ask them again to consent to your marketing (most of which will never do on a second time despite placing an order with you previously and accepting to be subscribed in that moment when they actually desired the product from you, when their subscribtion intent was highest). This is mad. Klaviyo's explanation: it's just the privacy / consent / GDPR policy, and we don't want to assume responsibility for anything because God forbids, you may be faking the consent in Shopify, so we don't trust the Shopify consent, we need a separate consent just for Klaviyo.
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Also, the customer service is pretty much non-existent, other than emails over 24 hours where the customer service simply points you to some basic help articles in their knowledge base.
And, God fobids you need actual help with anything: for the most part they'll say it's not their job and that you need to hire a professional instead.
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I say this with a heavy heart because I had high hopes from this app, and I didn't want to leave this review knowing that there are some real people behind working on it, but things had to be said. Whoever is in charge of leading the direction, it's leading it in the wrong direction, and dragging the entire team with them.

I’ve really enjoyed using Klaviyo for email/SMS marketing. It’s flexible, easy to work with, and makes it simple to build targeted flows based on real customer behavior. The reporting and deliverability tools are solid, and the support team has been responsive and helpful whenever I’ve needed assistance. Overall, it’s a reliable platform that scales well as your business grows.