Klaviyo: Email Marketing & SMS

I've been using Klaviyo for the last 5 years or so at various brands and what I always say to people considering the platform is that the level of support offered by the Klaviyo team is next level. I've pretty much had to learn what I know by teaching myself from articles from the help center or hopping on a live chat with an agent and they are always so wonderful and willing to help troubleshoot problems or sanity check logic when building flows, segments, etc. if they can't help you in the moment, they are always so thorough and on it with the follow ups. They're the best!

Klaviyo has been awesome for Mixology. It’s super easy to use, the segmentation is spot-on, and it’s helped us send way more personalized emails. We’ve seen better engagement, better conversions, and it just fits right into our workflow. The analytics are clear, the automations are powerful, and it’s made our marketing feel way more organized. Highly recommend!

Super easy to use and fantastic return on investment. Able to segment customers any which way we want so we can keep our customer engagement personal and relevant. Easy to set up and track impact of campaigns and flows.

Be careful when using their email templates. They add default ALT text of the original image and include a link from some other company within some templates with animated pictures. Unfortunately, I realized this only after sending an email to my customer list, and now my customers received an email where the main clickable image leads to a completely different website. Those ALT texts and links shouldn’t be added to the templates. The services of your partner should be advertised in a different way not in a hidden way within templates!

Disappointed in my experience with Klaviyo so far.

The templates are quite poorly designed. Even the most basic templates, like for order confirmations, contain a lot of errors. I have been in constant contact with support trying to get them to include basic information that should be included automatically.

For example, dynamic products were not being pulled in at all, so customers were not able to see what they purchased. This was simply an error with their template. Once we had that resolved, there was still a lot of missing information (like product variant flavors, apartment address lines, etc.) Little things that you may not notice while building, until customers complain.

It took 3 support cases to get an order confirmation that simply has the correct products listed and the customers full shipping address...

You cannot trust your onboarding specialist to check your emails or flows either. I had mine check our order confirmation flow multiple times before going live. She assured me we were all set and we set the flows to LIVE, and it simply did not work! She missed a key trigger that was keeping the emails from sending. We did not discover this until customers complained about missing confirmations.

Again, so disappointed in the quality of the templates and the support i've been provided. While Klaviyo has all the latest and greatest features, some of the most simple and important things are severely lacking! I've used free email builders that have better designed templates.

Unbelievably non intuitive. Wouldn't text me for previewing the SMS email. Also, the form just simply wouldn't go onto my website. It didn't show up for me, would show up randomly for others, and the preview, and the final design on the website were completely different

I’ve really enjoyed using Klaviyo for email/SMS marketing. It’s flexible, easy to work with, and makes it simple to build targeted flows based on real customer behavior. The reporting and deliverability tools are solid, and the support team has been responsive and helpful whenever I’ve needed assistance. Overall, it’s a reliable platform that scales well as your business grows.

Been using for many years. It's a 5-star product with a ton of capability. It's pricey, but if you have the revenue, it's worth the features. Using for email & sms. If you're considering, just do it. You won't be disappointed.

My issue was resolved, but I experienced over 500 random bot sign-ups through Klaviyo, which forced me to spend around an extra $100 to cover the additional charges. After being billed for three months, I requested either a refund or a discount, as the issue wasn’t my fault — but my request was declined. As a loyal customer, I found this quite disappointing and lacking any gesture of goodwill.

Update: I have been credited the amount by their helpful support staff, I have changed to 5 stars :)

Hectic experience. They hound you until you sign up but then dont respond after you sign up and make the payment. Been dealing with their sales person Sulaiman Lodhi and its our worse experience with an email app to date.