Klaviyo: Email Marketing & SMS

Extremely unhappy. Klaviyo is an OK email service, it is not super user friendly or smooth, it get's the job done.

Last year, my monthly price went from 80usd to 150usd.
And if I pause and resubscribe, it would be 200usd.

That is a 250% price increase.

During slow periods now, I cant keep my costs low, because then they will squeeze more money from me.

I would be very cautious picking klaviyo today.
They are in a phase now of just capitalizing the living hell out of their customers.

I am looking very hard to get out, and never come back. My energy to trust the company even if they adjust the prizing in the future would not be there.

So be cautious, if you get on their payroll, they will use you as hard as they can, and it is probably not great for either your or their business long term.

they are moving into a charge method when they want to charge you like they do provide the sales, but they really don't. They help send emails, the rest of all services are nothing unique at all. Meta owns their traffic and sells it to you. Klaviyo helps you communicate with your costumers, but they want to charge you like they also own the traffic.
But they don't.
Your customer lists are yours.
Not klaviyos.
They do not bring this value.

Be careful, and if you sign up, get ready to get used as hard as they can to get all the money out of you. You will end up in a annoyed frustrated position, the more dependent you get on them, the more they will take advantage of you as time goes by.
Think of it like telling a secret to your best friend, and then they will start blackmailing you not to tell it to somebody else, that is the feeling you will have in partnering with klaviyo.

Klaviyo has been a very helpful platform for managing our email marketing and customer engagement. The segmentation, automation flows, and reporting tools make it much easier to understand customer behavior and improve campaign performance.

What impressed me most is the quality of the customer service. The support team is professional, responsive, and always willing to provide clear guidance when we have questions. Their help makes the platform much easier to use, especially when optimizing flows, troubleshooting issues, or improving campaign strategy.

Overall, Klaviyo is a powerful and reliable tool, and the excellent customer support makes the experience even better. Highly recommended for businesses that want to build stronger customer relationships through email marketing.

What we love about Klaviyo, apart from being user-friendly and having great analytics, is that they regularly provide training to help us use the app more effectively. Highly recommended.

Klaviyo has been an amazing product for us in building our business! The integration with Shopify has been fantastic. We have seen good growth, and as we learn how to build better flows and email campaigns, we are very excited for the future of our Gel-out business.

We use Klaviyo app for more than 5 years and it did help us recover the carts left by sending a series of abandoned cart emails. Welcome email, post-purchase follow-up email, and other customised emails, all help us bring in sales and grow steadily. Thank you so much for Klaviyo app which keeps releasing new features !!

Klaviyo when used properly is a game changer - just make sure that you are sending emails that people actually want to open - dont only use email marketing to promore sales and specials.

Everything just works - from popup to purchase
We run a premium dog care store in Bulgaria and Klaviyo has become the backbone of our email marketing. The Shopify integration synced our subscribers, orders and events flawlessly, in both directions. We built a welcome flow with a discount code, an abandoned checkout flow and a signup popup, all connected to the store data without a single technical issue.
What impressed us most: the level of control. Smart targeting rules for forms (scroll depth, exit intent, excluding existing subscribers and checkout pages), per-message Smart Sending settings, and clean sync settings that just make sense. Support for a non-English store (Bulgarian forms, emails and error messages) worked perfectly too.
If you are serious about turning store visitors into repeat customers, this is the tool. Five stars, well earned.

Klaviyo has been really easy to use for my store. The automations make a huge difference—especially the abandoned cart flow, which helps bring customers back without me doing anything. It’s a true set‑and‑forget system that saves me time so I can focus on other parts of the business.

We’ve seen significant revenue growth through dialed in flows and strategic email campaigns. Very pleased with Klaviyo and its unparalleled professionalism!

Klaviyo has been one of the most critical platforms to our marketing stack. Your owned channels are the most important for your business and we could not ask for a better platfrom to integrate with Shopify and elevate the customer experience.