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Loyalty Points by Bold

Loyalty Points by Bold

Developed by BOLD

93 reviews
Price: From $0.00 / month Free Trial: 30 days More info
  • The only way to offer a TRUE LOYALTY POINTS program where customers earn points and then use them for purchasing products. No Coupon Codes Required!
  • Offer "BONUS POINTS" to promote tough to sell products.
  • Create different MEMBER TIERS where customers can earn or redeem points at different levels.

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The first TRUE loyalty points program that lets customers earn points when they shop, and redeem them to buy stuff!

A True Loyalty Points Program, not "Referral".

There are a lot of "referral" programs out there. Those are great, and you can keep using them! In fact, we encourage it :-) This is the FIRST TRUE loyalty points program for Shopify in the sense that customers earn points when they make a purchase, and then they can use those points to buy products.

What's the difference exactly?

A Referral Program generally gives some kind of a coupon for an action. For example: "Like us on Facebook, Tweet this page, visit our site more than 5 times a week, etc... and earn a 5% off coupon."

A true Loyalty Points program gives customers points when they buy something, which they can later redeem as a form of payment on a purchase.

Here are some of the features, at a glance:

  • Offer bonus points on specific products. Great to promote products!

  • Show the amount of points required to buy something right beside the price, so customers think in terms of "points".

  • Different customer levels can earn or redeem points faster.

  • Add redemption multipliers to make some products cost more points.

  • Set expiry dates for points.

  • Manually adjust or override customer points.

  • Bulk import points from a simple spreadsheet (if needed).

  • Globally pause your Loyalty Program for big sale days like Black Friday.

  • Full design control. Change anything from the logo of the points, to the way the customer admin panel looks, to match your branding.

  • Full Language control. Name the points anything you like, and control all the wording to match your company "lingo".

  • See trends in your Loyalties program with our built in Analytics and Reports.

  • Registration Bonus. Award points to customers just for signing up! You can even give them bonus points on their anniversary.

  • No login required! If customers forget to login, it still assigns points based off their email address.

We're VERY actively developing and adding more features to this app everyday!
Click here to see our latest updates!

Look good? Try it free for 30 days today!

Wanna learn more? Keep reading :-)

Bonus Points

Need to promote some hard to sell products? We built in the ability for you to offer Bonus Points on them! For example, if customers normally earn 100 points per dollar spent, you can let customers earn 500 per dollar on a specific product. It's a great way to promote it without putting it on sale.

PRO TIP: Offering bonus points on products is a great way to get around MAP pricing (Minimum Advertised Price) and to avoid getting in price wars.

Customer Tiers

Wouldn't it be awesome if you could put customers in different tiers that earned or redeemed points at different ratios, just like Costco? Good news, we built that in too!

You can create as many different "Customer Tiers" as you like! For example, you can set "Regular" customers to earn 100 points per $1.00 spent, "VIP" customers can earn 125 points, and your "GOLD" customers can earn 150 points. You can set it to whatever you like! To put a customer into a tier simply tag them with your designated tag.

PRO TIP: Use the Bold Recurring Memberships app to sell an annual membership to your higher earning customer levels. For example, charge $59/year to be a VIP member and earn double points.

PRO TIP: Use the Bold Customer Pricing app, to automatically tag customers based off how much they spend, how many times they buy, or what country they're from. For example, after a customers spends $1,000, or orders more than 2 times, they become a VIP member and earn double points. After $5,000 or 10 orders, they become a GOLD member and earn triple points, and so on.

Redemption Multipliers

We thought of everything! Need to make some products cost more points than the normal redemption ratio? You can hand pick any product to cost more to buy with points. For example, if 1,000 points is normally worth $1.00, you can set a specific product to cost 1,500 points to be redeemable, or worth $1.00.

Product & Variant Exclusions

Need to exclude some products from your points program? You can do that too! Hand pick any product, or even just specific variants to be excluded from earning, or being redeemed, for points.

Import Wizard

Got stuck with a crummy Loyalties app and want to switch over? Or maybe you already have points associated to customers on your store? Either way, you can use our simple import tool to get them into this app. Email address and number of points on a simple spreadsheet are all that's needed!

"Smart" Points

One of the most common headaches with loyalty programs are customers forgetting to login when they make a purchase and then not collecting the points. So we built a solution for that too!

When a customer makes a purchase, the app assigns the points to the email used on the order. So if they forget to login, no worries! If they didn't have an account and create one (with the same email), they'll be there too! Pretty "Smart," hey?

Common Questions:

Q - Why did you decide to build a Loyalty app. Aren't there some already?

There definitely are other loyalty apps out there. However, based off our research we found none of them properly meeting the needs of what customers want in a loyalty program.

Customers want a loyalty program that you earn points when you spend money, they want something that's easy to understand, and they don't want to be limited on what rewards they get. They just want to use their points to shop. There are no existing loyalty point apps that do that, so we built one :-).

Q - Is there a liquid update to my theme required?

Yes there is a fairly big liquid update required to mainly your Product and your Account templates. We have detailed instructions how to do it if you're good with code. If you're not comfortable doing that kinda stuff, not to worry! We are more than happy to do it for you!! On the liquid instructions page there is a link to request us to do it for you.

Q - How exactly do customers redeem points for products?

If a customer has enough points to purchase a product, a "Buy with Points" button will appear on it. When customers buy with points it will create a regular order in your Shopify admin. It does not use the standard Shopify checkout though, so there will be no Shipping or Tax on it. To account for any shipping, just make sure to value your point redemption properly. Here's more info on how that works.

Q - Seems like a big app, can someone help me set it up?

You bet we can! In fact, as soon as you install it one of our account managers will reach out to you right away to setup a call to walk through getting your Loyalty Points program set exactly how you like. We're here to help you be successful!

Q - How do I know if a Loyalty Program is right for my store?

Take a look at our blog to read our three part series on everything you need to know to launch a successful Loyalty Program on your Shopify store plus marketing, planning & launching with Bold's Loyalty Points app.


*** Don't have an awesome Shopify store already? Get started here!



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Do you need custom Shopify development or design? We have a Professional Services team that can help!

If you need some custom work done on your site, a custom app developed, design or theme modifications, SEO, or CRO services... WE CAN HELP! With a team of over 130, we're Shopify's largest development agency.

➝ Click here to learn more or even get a quote today!

Loyalty Points by Bold reviews

93 reviews
  1. 5 stars (64 reviews)
  2. 4 stars (15 reviews)
  3. 3 stars (4 reviews)
  4. 2 stars (4 reviews)
  5. 1 star (6 reviews)

5 Stars for great customer services. Shubhneet was very helpful in swiftly installing the app for us. We are very happy with the App and excited to roll it our for our customers.


Our business works in the pet industry, with loyalty points we provide our customers the option to convert their earned points into a cash donation that we donate to local animal shelters and charities. We feel this has grown great awareness from family and friends so far, and after launch we expect positive feedback.

3rd app with Bold, customer service is fast, convenient, and knowledgeable. No complaints here.


We use over half of all BOLD apps for our store and this app has allowed us to exceed our competitor loyalty programs. We are able to offer a loyalty program similar to that of Shoppers Optimum Points where we can offer 2X points days, bonus points and other options which have really helped us increase sales!

The only reason we give this 4 stars is due to the lack of Shopify POS integration at the moment. We were told they are working on it to be launched in the near future so we look forward to that day.


Fantastic app. Very helpful. Really love using this app. It has done wonders for our website


We've been using bold loyalty points and our customer's love it! I believe it's helped set us apart from our competitors and definitely increased our sales. Paul from customer support was a great help when we had some technical questions! Highly recommend this app


Excellent customer service. Very fast and reliable :D


The installation instructions needs to point out that this app is not compatible with Shopify's phone number only accounts. I realize this is a new development but I was all the way through installation before I realized I could not use the application. I chatted with a support representative that said there was no plan to add this functionality to Bold Loyalty Points. That's too bad. I'm hoping she was misinformed.


As a small business owner I am always looking for ways to compete with national Brands to stand out. These apps have help me stand out against my local competition in a significant way. As I am just starting out and integrating all of Bold apps, I feel much more confident marketing my online store. Since most of my time is spent developing are brick-and-mortar business Bold has given me the confidence knowing that my store will be running smoothly and automatically upsell customers to include given them Smart Suggestions with the Bold Brain app. There are likely much more features that I am not taking full advantage of but as time goes on I plan to get deeper into the weeds and fully integrate these great apps.


Literally for most of my needs, they've got an app for it. I've tried many apps by BOLD, some I loved, some I didn't fit. For sure the support team has helped me out big time dealing with liquid installs. I have a lot to do with the store that and it really saves me time. Thanks always guys!


Good but missing:

A) customizeable rewards that swell offers. (i.e reward for 5 purchases)

B) Missing reward for instagram follow (both swell + Smile.io have it)

From $0.00 / month

★ ★ ★ FREE FOR 30 DAYS ★ ★ ★

Other loyalty apps have confusing pricing. With ours, EVERY plan includes ALL PREMIUM FEATURES, unlimited transactions, customers and orders and unlike other apps, No fee for white-labelling! You only pay for active customers with points!

0-50 Active customers - FREE
51-100 Active customers - $9.99
101-250 Active customers - $19.99
251-500 Active customers - $39.99
501-1,000 Active customers - $59.99
1,001-5,000 Active customers - $99.99
5,001-10,000 Active customers - $199.99

This app is FREE for partners and merchants to install in your dev shops while you’re building your store, or just to see if it’s a good fit. Regular charges apply only once the store goes live.

30 days

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