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Loyalty Points by Bold

Loyalty Points by Bold

Developed by BOLD

58 reviews
Price: From $0.00 / month Free Trial: 30 days More info
  • The only way to offer a TRUE LOYALTY POINTS program where customers earn points and then use them for purchasing products. No Coupon Codes Required!
  • Offer "BONUS POINTS" to promote tough to sell products.
  • Create different MEMBER TIERS where customers can earn or redeem points at different levels.

The first TRUE loyalty points program that lets customers earn points when they shop, and redeem them to buy stuff!

A True Loyalty Points Program, not "Referral".

There are a lot of "referral" programs out there. Those are great, and you can keep using them! In fact, we encourage it :-) This is the FIRST TRUE loyalty points program for Shopify in the sense that customers earn points when they make a purchase, and then they can use those points to buy products.

What's the difference exactly?

A Referral Program generally gives some kind of a coupon for an action. For example: "Like us on Facebook, Tweet this page, visit our site more than 5 times a week, etc... and earn a 5% off coupon."

A true Loyalty Points program gives customers points when they buy something, which they can later redeem as a form of payment on a purchase.

Here are some of the features, at a glance:

  • Offer bonus points on specific products. Great to promote products!

  • Show the amount of points required to buy something right beside the price, so customers think in terms of "points".

  • Different customer levels can earn or redeem points faster.

  • Add redemption multipliers to make some products cost more points.

  • Set expiry dates for points.

  • Manually adjust or override customer points.

  • Bulk import points from a simple spreadsheet (if needed).

  • Globally pause your Loyalty Program for big sale days like Black Friday.

  • Full design control. Change anything from the logo of the points, to the way the customer admin panel looks, to match your branding.

  • Full Language control. Name the points anything you like, and control all the wording to match your company "lingo".

  • See trends in your Loyalties program with our built in Analytics and Reports.

  • Registration Bonus. Award points to customers just for signing up! You can even give them bonus points on their anniversary.

  • No login required! If customers forget to login, it still assigns points based off their email address.

We're VERY actively developing and adding more features to this app everyday!
Click here to see our latest updates!

Look good? Try it free for 30 days today!

Wanna learn more? Keep reading :-)

Bonus Points

Need to promote some hard to sell products? We built in the ability for you to offer Bonus Points on them! For example, if customers normally earn 100 points per dollar spent, you can let customers earn 500 per dollar on a specific product. It's a great way to promote it without putting it on sale.

PRO TIP: Offering bonus points on products is a great way to get around MAP pricing (Minimum Advertised Price) and to avoid getting in price wars.

Customer Tiers

Wouldn't it be awesome if you could put customers in different tiers that earned or redeemed points at different ratios, just like Costco? Good news, we built that in too!

You can create as many different "Customer Tiers" as you like! For example, you can set "Regular" customers to earn 100 points per $1.00 spent, "VIP" customers can earn 125 points, and your "GOLD" customers can earn 150 points. You can set it to whatever you like! To put a customer into a tier simply tag them with your designated tag.

PRO TIP: Use the Bold Recurring Memberships app to sell an annual membership to your higher earning customer levels. For example, charge $59/year to be a VIP member and earn double points.

PRO TIP: Use the Bold Customer Pricing app, to automatically tag customers based off how much they spend, how many times they buy, or what country they're from. For example, after a customers spends $1,000, or orders more than 2 times, they become a VIP member and earn double points. After $5,000 or 10 orders, they become a GOLD member and earn triple points, and so on.

Redemption Multipliers

We thought of everything! Need to make some products cost more points than the normal redemption ratio? You can hand pick any product to cost more to buy with points. For example, if 1,000 points is normally worth $1.00, you can set a specific product to cost 1,500 points to be redeemable, or worth $1.00.

Product & Variant Exclusions

Need to exclude some products from your points program? You can do that too! Hand pick any product, or even just specific variants to be excluded from earning, or being redeemed, for points.

Import Wizard

Got stuck with a crummy Loyalties app and want to switch over? Or maybe you already have points associated to customers on your store? Either way, you can use our simple import tool to get them into this app. Email address and number of points on a simple spreadsheet are all that's needed!

"Smart" Points

One of the most common headaches with loyalty programs are customers forgetting to login when they make a purchase and then not collecting the points. So we built a solution for that too!

When a customer makes a purchase, the app assigns the points to the email used on the order. So if they forget to login, no worries! If they didn't have an account and create one (with the same email), they'll be there too! Pretty "Smart," hey?

Common Questions:

Q - Why did you decide to build a Loyalty app. Aren't there some already?

There definitely are other loyalty apps out there. However, based off our research we found none of them properly meeting the needs of what customers want in a loyalty program.

Customers want a loyalty program that you earn points when you spend money, they want something that's easy to understand, and they don't want to be limited on what rewards they get. They just want to use their points to shop. There are no existing loyalty point apps that do that, so we built one :-).

Q - Is there a liquid update to my theme required?

Yes there is a fairly big liquid update required to mainly your Product and your Account templates. We have detailed instructions how to do it if you're good with code. If you're not comfortable doing that kinda stuff, not to worry! We are more than happy to do it for you!! On the liquid instructions page there is a link to request us to do it for you.

Q - How exactly do customers redeem points for products?

If a customer has enough points to purchase a product, a "Buy with Points" button will appear on it. When customers buy with points it will create a regular order in your Shopify admin. It does not use the standard Shopify checkout though, so there will be no Shipping or Tax on it. To account for any shipping, just make sure to value your point redemption properly. Here's more info on how that works.

Q - Seems like a big app, can someone help me set it up?

You bet we can! In fact, as soon as you install it one of our account managers will reach out to you right away to setup a call to walk through getting your Loyalty Points program set exactly how you like. We're here to help you be successful!

Q - How do I know if a Loyalty Program is right for my store?

Take a look at our blog to read our three part series on everything you need to know to launch a successful Loyalty Program on your Shopify store plus marketing, planning & launching with Bold's Loyalty Points app.


*** Don't have an awesome Shopify store already? Get started here!



Memberships. Sell memberships to your store! VIP, custom access, member only etc.

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Returns & RMA Manager. The best way to manage returns on Shopify!

Product Builder. Let your customers build their product!

Product Bundles. Create "Bundles" with discounts.

Quantity Breaks. Offer Bulk or Tiered pricing.

Sales Motivator. Increase your average order size!

Customer Specific Pricing - Different prices for different customers. VIP, Wholesale etc...

Product Options. The most powerful options app on Shopify!

Product Discount. Daily Deals, Flash Sales, Countdown Timers, Storewide & Bulk sales, and more!

Product Upsell. The #1 Shopify Upsell app. Make more money!

Store & Dealer Locator. Add an interactive store locator with driving directions to your store.

Do You Need Custom Shopify Development or Design? We Have an Experts Department That Can Help!

If you need some custom work done on your site, a custom app developed, design or theme modifications, SEO, or CRO services... WE CAN HELP! With a team of over 100, we're Shopify's largest development agency. We'd love to help you grow!

➝ Click here to learn more or even get a quote today!

Loyalty Points by Bold reviews

58 reviews
  1. 5 stars (36 reviews)
  2. 4 stars (12 reviews)
  3. 3 stars (3 reviews)
  4. 2 stars (2 reviews)
  5. 1 star (5 reviews)

Likely one of the most effective apps going!


Good concept
Still not running smothg

some details to fix ... but it seems just details


Great Customer support!

Thank you "MC" from the tech support team for holding my hand and corresponding and solving all my tech issues. I was skeptical at first - since i read some of the reviews below. This is certainly not a wiziwig app- you can do it- if you are confident in pasting liquid code into your theme files- but if you are not- the bold team is a 100% there to hold your hand. There response time has been in hours- please do give them the chance to respond to your questions.

There is a solid reason why it is more complex- this APP is the ONLY app that actually enables the customer to "check out" with their points rather than using coupon codes- which are just too complicated. It takes the customer to a unique checkout which is separate from the shopify checkout. We are now experimenting with the tons of options the APP offers- if you like to see the progress feel free to stop by our website lecity.org ....GREAT AND THANK YOU!


Enough with the nice presentation telling us things work out of the box and you can do it yourself

Apparently Bold is so busy trying to manually install the application on customers sites that they are at least 3 days behind
Just imagine what will happen when you upgrade a theme

Honesty is all we need on the App store


BOLD apps always deliver what they're promising and the customer support is always very helpful. I would recommend their apps/services to anyone.


Bottom Line. BOLD Apps has one of the WORST customer service I have ever seen. I have reported them to their Shopify Account Manager and I truly hope that Shopify forces them to up their game. If I install a trial I should be able to get tech support immediately. Not send a dozen emails that go unanswered and then have to wait a minimum of 48 hours to schedule a call with someone (which is only a brief call) just to get the app working??? How does that make sense? When I install an app it is because I NEED it NOW - not 48+hours later. Shame on you Bold! I truly hope Shopify forces you to step up your game or kick you out of the App Store altogether.


Working this company cost me more time and money than I dare to think about.
It started when they missed the first two appointments to help me set it up. This should have been enough, but I didn't listen to my instincts.
1. 1 month in, the app still wasn't working.
2. It interfered with my site, affecting functionality. I had to wait 24hours to amend this.
3. When changes were made, it blocked my customers being able to purchase.
4. Support came infrequently, they write, you reply, you wait another 24 hours for the next response. This is why it took a month.
5. It requires loads of code, some of it still remains on my site. They said they had removed it when they hadn't.
There is more to add to this list. It was the worst experience of any business I have ever worked with.
If you value your business, your time and your money, do not use this app.
I just went with another provider. I set it up in one afternoon. No coding required. It already does the job I wanted it to.


Great App ! I Will keep using it


With all Bold Apps you must really look close at possible issues. Bugs hurt your site and customer experience. You MUST get ALL code removed. They tell you you can just uninstall but issues remain. We have asked twice to have all liquid code removed and both times they said they did. In changing themes wholesale default pricing now shows up. It is crazy. Before registration button was gone with the loyalty app. Don't walk, run from this company. Bad software.


Great app with a good amount of customizability. Really helps that the charge only applies from 51 or more customers. MC is particularly helpful and does her best to get the issues fixed within her means. Their customer service standards really show what they place first in the business - customers, not profits

From $0.00 / month

★ ★ ★ FREE FOR 30 DAYS ★ ★ ★

Other loyalty apps have confusing pricing. With ours EVERY plan includes ALL PREMIUM FEATURES, unlimited transactions, customers and orders and unlike other apps, No fee for white-labelling! You only pay for active customers with points!

0-50 Active customers - FREE
51-100 Active customers - $9.99
101-250 Active customers - $19.99
251-500 Active customers - $39.99
501-1,000 Active customers - $59.99
1,001-5,000 Active customers - $99.99
5,001-10,000 Active customers - $199.99

View Pricing Details.

30 days

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