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Loyalty Points by Bold

Loyalty Points by Bold

Developed by BOLD

71 reviews
Price: From $0.00 / month Free Trial: 30 days More info
  • The only way to offer a TRUE LOYALTY POINTS program where customers earn points and then use them for purchasing products. No Coupon Codes Required!
  • Offer "BONUS POINTS" to promote tough to sell products.
  • Create different MEMBER TIERS where customers can earn or redeem points at different levels.

★★★ AUGUST SPECIAL: Get Product Options FREE for two months!


The first TRUE loyalty points program that lets customers earn points when they shop, and redeem them to buy stuff!

A True Loyalty Points Program, not "Referral".

There are a lot of "referral" programs out there. Those are great, and you can keep using them! In fact, we encourage it :-) This is the FIRST TRUE loyalty points program for Shopify in the sense that customers earn points when they make a purchase, and then they can use those points to buy products.

What's the difference exactly?

A Referral Program generally gives some kind of a coupon for an action. For example: "Like us on Facebook, Tweet this page, visit our site more than 5 times a week, etc... and earn a 5% off coupon."

A true Loyalty Points program gives customers points when they buy something, which they can later redeem as a form of payment on a purchase.

Here are some of the features, at a glance:

  • Offer bonus points on specific products. Great to promote products!

  • Show the amount of points required to buy something right beside the price, so customers think in terms of "points".

  • Different customer levels can earn or redeem points faster.

  • Add redemption multipliers to make some products cost more points.

  • Set expiry dates for points.

  • Manually adjust or override customer points.

  • Bulk import points from a simple spreadsheet (if needed).

  • Globally pause your Loyalty Program for big sale days like Black Friday.

  • Full design control. Change anything from the logo of the points, to the way the customer admin panel looks, to match your branding.

  • Full Language control. Name the points anything you like, and control all the wording to match your company "lingo".

  • See trends in your Loyalties program with our built in Analytics and Reports.

  • Registration Bonus. Award points to customers just for signing up! You can even give them bonus points on their anniversary.

  • No login required! If customers forget to login, it still assigns points based off their email address.

We're VERY actively developing and adding more features to this app everyday!
Click here to see our latest updates!

Look good? Try it free for 30 days today!

Wanna learn more? Keep reading :-)

Bonus Points

Need to promote some hard to sell products? We built in the ability for you to offer Bonus Points on them! For example, if customers normally earn 100 points per dollar spent, you can let customers earn 500 per dollar on a specific product. It's a great way to promote it without putting it on sale.

PRO TIP: Offering bonus points on products is a great way to get around MAP pricing (Minimum Advertised Price) and to avoid getting in price wars.

Customer Tiers

Wouldn't it be awesome if you could put customers in different tiers that earned or redeemed points at different ratios, just like Costco? Good news, we built that in too!

You can create as many different "Customer Tiers" as you like! For example, you can set "Regular" customers to earn 100 points per $1.00 spent, "VIP" customers can earn 125 points, and your "GOLD" customers can earn 150 points. You can set it to whatever you like! To put a customer into a tier simply tag them with your designated tag.

PRO TIP: Use the Bold Recurring Memberships app to sell an annual membership to your higher earning customer levels. For example, charge $59/year to be a VIP member and earn double points.

PRO TIP: Use the Bold Customer Pricing app, to automatically tag customers based off how much they spend, how many times they buy, or what country they're from. For example, after a customers spends $1,000, or orders more than 2 times, they become a VIP member and earn double points. After $5,000 or 10 orders, they become a GOLD member and earn triple points, and so on.

Redemption Multipliers

We thought of everything! Need to make some products cost more points than the normal redemption ratio? You can hand pick any product to cost more to buy with points. For example, if 1,000 points is normally worth $1.00, you can set a specific product to cost 1,500 points to be redeemable, or worth $1.00.

Product & Variant Exclusions

Need to exclude some products from your points program? You can do that too! Hand pick any product, or even just specific variants to be excluded from earning, or being redeemed, for points.

Import Wizard

Got stuck with a crummy Loyalties app and want to switch over? Or maybe you already have points associated to customers on your store? Either way, you can use our simple import tool to get them into this app. Email address and number of points on a simple spreadsheet are all that's needed!

"Smart" Points

One of the most common headaches with loyalty programs are customers forgetting to login when they make a purchase and then not collecting the points. So we built a solution for that too!

When a customer makes a purchase, the app assigns the points to the email used on the order. So if they forget to login, no worries! If they didn't have an account and create one (with the same email), they'll be there too! Pretty "Smart," hey?

Common Questions:

Q - Why did you decide to build a Loyalty app. Aren't there some already?

There definitely are other loyalty apps out there. However, based off our research we found none of them properly meeting the needs of what customers want in a loyalty program.

Customers want a loyalty program that you earn points when you spend money, they want something that's easy to understand, and they don't want to be limited on what rewards they get. They just want to use their points to shop. There are no existing loyalty point apps that do that, so we built one :-).

Q - Is there a liquid update to my theme required?

Yes there is a fairly big liquid update required to mainly your Product and your Account templates. We have detailed instructions how to do it if you're good with code. If you're not comfortable doing that kinda stuff, not to worry! We are more than happy to do it for you!! On the liquid instructions page there is a link to request us to do it for you.

Q - How exactly do customers redeem points for products?

If a customer has enough points to purchase a product, a "Buy with Points" button will appear on it. When customers buy with points it will create a regular order in your Shopify admin. It does not use the standard Shopify checkout though, so there will be no Shipping or Tax on it. To account for any shipping, just make sure to value your point redemption properly. Here's more info on how that works.

Q - Seems like a big app, can someone help me set it up?

You bet we can! In fact, as soon as you install it one of our account managers will reach out to you right away to setup a call to walk through getting your Loyalty Points program set exactly how you like. We're here to help you be successful!

Q - How do I know if a Loyalty Program is right for my store?

Take a look at our blog to read our three part series on everything you need to know to launch a successful Loyalty Program on your Shopify store plus marketing, planning & launching with Bold's Loyalty Points app.


*** Don't have an awesome Shopify store already? Get started here!



Product Upsell. The #1 Shopify Upsell app. Make more money!

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Multi-Currency. Shows Currency based off customers location!

Recurring Memberships. Sell memberships to your store! VIP, custom access, member only etc.

Marketplace. Turn your store into a marketplace!

Recurring Orders. The #1 Shopify Subscription Box App! Offer recurring subscriptions to your products!

Order Manager. Custom statuses, merge orders, attach files and more!

Social Autopilot (FREE). Put your Product and Blog social media on auto-pilot!

Returns & RMA Manager. The best way to manage returns on Shopify!

Product Builder. Let your customers build their product!

Product Bundles. Create "Bundles" with discounts.

Product Discount. Schedule Daily Deals with live countdowns!

Quantity Breaks. Offer Bulk or Tiered pricing.

Sales Motivator. Increase your average order size!

Customer Specific Pricing - Different prices for different customers. VIP, Wholesale etc...

Product Options. The most powerful options app on Shopify!

Store & Dealer Locator. Add an interactive store locator with driving directions to your store.

Intuit Quickbooks. Sync your Shopify orders to your Quickbooks account.

Xero. Sync your Shopify orders to your Xero account.

Do you need custom Shopify development or design? We have a Professional Services team that can help!

If you need some custom work done on your site, a custom app developed, design or theme modifications, SEO, or CRO services... WE CAN HELP! With a team of over 130, we're Shopify's largest development agency.

➝ Click here to learn more or even get a quote today!

Loyalty Points by Bold reviews

71 reviews
  1. 5 stars (45 reviews)
  2. 4 stars (14 reviews)
  3. 3 stars (3 reviews)
  4. 2 stars (4 reviews)
  5. 1 star (5 reviews)



Really good app, I like it and it's features.


This is super easy to set up and provide lots of options for however you would like to run your rewards program. I really wished they provided Templates for providing information to customers about my rewards program. It's a little complex with my theme and just need to put the finishing touches on it.


Great installation support from BOLD. Easy to use interface and very flexible in setting up the points system. I see an increase in new sign ups. Customers love the shop n earn program. www.pontusfolio.com


Installed and ask Bold to the install - I seem to be going around in circles with this. Does not work and have too many issues. Edit address button does not work, the buy with points button seems to only work sometimes, the way it handles freight when there are multiple options is poor.

Seems that the team supporting this is having issues and not as responsive as the other teams for the other applications I have from Bold.

I am going to give it another week to get everything fixed and then unfortunately if it is not working I will have to look at another solution.

Hopefully, they can get it working. I really like all the Bold solutions and this seems to be another great one if it can work correctly.


Still learning how this system works. I will say they are very quick to help if you have any issue. Thank you Bold


Good, but has a fatal flaw, maybe 2.

What I love: Points are tracked basically automatically, which is awesome. Customers do mention the points and "play the game", which means that they are engaged and spend with us so that they can use their points. I like how easy it is to adjust points on the backend if I like.

What's meh: tiered points structures seem like a good idea, the implementation is unclear and how one would actually service different lists of customers without using an additional (paid) bold app is beyond me. A built in motivator like a banner would be awesome.

What's a long-term dealbreaker that needs fixed PDQ: POS integration is severely lacking. Sure, customers can earn points from POS transactions (if and only if their email is attached to the order BEFORE the transaction), BUT customers cannot use their points to make purchases at the POS. In order for them to redeem points in-store, they have to sign into our website, look up the item/price, and then purchase it from the site.

This adds at least a few minutes to the transaction and tons of frustration.

Please please please figure out POS integration!


Quick and excellent support! Easy to use app!


Using Loyalty Points on our web store has driven sales up! It brings customers back and motivates them to place larger orders. We have a special rewards page that has a range of nice goodies that our customers want and can get for free with points. (Not our own products)We have tried another rewards app, but moved to Bold Loyalty Points and is very easy to use. Our customers love it and it works!


We have been using the Loyalty app for awhile now and have been able to increase our database markedly.

However, this has been accomplished through asking customers who visit our physical store on Waiheke Island if they want to earn points from their in-store purchases and explain that they will also receive our regular fortnightly newsletters that contain recipes, news items, specials and health tips.

Our online sales mostly come as a result of the specials we include in our newsletters. Our take-up isn't large but if we could increase the size of our database I feel we would increase the number of online orders.

We have been going long enough for some customers to start redeeming points and I'm glad that's happening. The system handles it well and is flexible enough for us to add points manually for Waiheke instore purchases.

I would like to get some help with promoting the Loyalty Program but I'm not sure how best to go about that.

We have been trying to increase the %age of online orders so that we don't have such a reliance on our physical store and have launched the Bold Subscriptions program but the uptake has been disappointing. I believe we should have publicised that better than we did.

On the whole I am impressed with the Loyalty app and have identified it as a key system for Azzuro.

From $0.00 / month

★ ★ ★ FREE FOR 30 DAYS ★ ★ ★

Other loyalty apps have confusing pricing. With ours, EVERY plan includes ALL PREMIUM FEATURES, unlimited transactions, customers and orders and unlike other apps, No fee for white-labelling! You only pay for active customers with points!

0-50 Active customers - FREE
51-100 Active customers - $9.99
101-250 Active customers - $19.99
251-500 Active customers - $39.99
501-1,000 Active customers - $59.99
1,001-5,000 Active customers - $99.99
5,001-10,000 Active customers - $199.99

This app is FREE for partners and merchants to install in your dev shops while you’re building your store, or just to see if it’s a good fit. Regular charges apply only once the store goes live.

30 days

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