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There are a lot of "referral" programs out there. Those are great, and you can keep using them! In fact, we encourage it :-) This is a loyalty points program for Shopify in the sense that customers earn points when they make a purchase, and then they can use those points to buy products.
A Referral Program generally gives some kind of a coupon for an action. For example: "Like us on Facebook, Tweet this page, visit our site more than 5 times a week, etc... and earn a 5% off coupon."
A true Loyalty Points program gives customers points when they buy something, which they can later redeem as a form of payment on a purchase.
Need to promote some hard to sell products? We built in the ability for you to offer Bonus Points on them! For example, if customers normally earn 100 points per dollar spent, you can let customers earn 500 per dollar on a specific product. It's a great way to promote it without putting it on sale.
PRO TIP: Offering bonus points on products is a great way to get around MAP pricing (Minimum Advertised Price) and to avoid getting in price wars.
Wouldn't it be awesome if you could put customers in different tiers that earned or redeemed points at different ratios, just like Costco? Good news, we built that in too!
You can create as many different "Customer Tiers" as you like! For example, you can set "Regular" customers to earn 100 points per $1.00 spent, "VIP" customers can earn 125 points, and your "GOLD" customers can earn 150 points. You can set it to whatever you like! To put a customer into a tier simply tag them with your designated tag.
PRO TIP: Use the Bold Recurring Memberships app to sell an annual membership to your higher earning customer levels. For example, charge $59/year to be a VIP member and earn double points.
PRO TIP: Use the Bold Customer Pricing app, to automatically tag customers based off how much they spend, how many times they buy, or what country they're from. For example, after a customers spends $1,000, or orders more than 2 times, they become a VIP member and earn double points. After $5,000 or 10 orders, they become a GOLD member and earn triple points, and so on.
We thought of everything! Need to make some products cost more points than the normal redemption ratio? You can hand pick any product to cost more to buy with points. For example, if 1,000 points is normally worth $1.00, you can set a specific product to cost 1,500 points to be redeemable, or worth $1.00.
Need to exclude some products from your points program? You can do that too! Hand pick any product, or even just specific variants to be excluded from earning, or being redeemed, for points.
Got stuck with a crummy Loyalties app and want to switch over? Or maybe you already have points associated to customers on your store? Either way, you can use our simple import tool to get them into this app. Email address and number of points on a simple spreadsheet are all that's needed!
One of the most common headaches with loyalty programs are customers forgetting to login when they make a purchase and then not collecting the points. So we built a solution for that too!
When a customer makes a purchase, the app assigns the points to the email used on the order. So if they forget to login, no worries! If they didn't have an account and create one (with the same email), they'll be there too! Pretty "Smart," hey?
There definitely are other loyalty apps out there. However, based off our research we found none of them properly meeting the needs of what customers want in a loyalty program.
Customers want a loyalty program that you earn points when you spend money, they want something that's easy to understand, and they don't want to be limited on what rewards they get. They just want to use their points to shop. There are no existing loyalty point apps that do that, so we built one :-).
Yes there is a fairly big liquid update required to mainly your Product and your Account templates. We have detailed instructions how to do it if you're good with code. If you're not comfortable doing that kinda stuff, not to worry! We are more than happy to do it for you!! On the liquid instructions page there is a link to request us to do it for you.
If a customer has enough points to purchase a product, a "Buy with Points" button will appear on it. When customers buy with points it will create a regular order in your Shopify admin. It does not use the standard Shopify checkout though, so there will be no Shipping or Tax on it. To account for any shipping, just make sure to value your point redemption properly. Here's more info on how that works.
You bet we can! In fact, as soon as you install it one of our account managers will reach out to you right away to setup a call to walk through getting your Loyalty Points program set exactly how you like. We're here to help you be successful!
Take a look at our blog to read our three part series on everything you need to know to launch a successful Loyalty Program on your Shopify store plus marketing, planning & launching with Bold's Loyalty Points app.
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