Mailchimp: Email & SMS

Hi there, thank you for your feedback. After extensive testing, we've figured out how this could be happening after finding a bug in Shopify during checkout. We've been in contact with their technical team, and they have acknowledged this is a glitch on their end. They are working hard to deploy a fix for this problem.

Here's why you are having the previous subscribers moved to unsubscribed (or transactional).

1. Let's say jim@gmail.com checks out in your store and opts out of marketing on their first checkout. In Shopify, this customer is NOT subscribed at this point.
2. Later on, you decide to connect ShopSync with an existing Mailchimp Audience.
3. jim@gmail.com IS currently subscribed in Mailchimp in this example - perhaps you gathered their email address previously via another platform or curated them from a pop-up/landing page or social media.
4. With ShopSync now connected, jim@gmail.com comes back to place an order for the second time, and this time they opt-in at checkout.
5. Here's the bug...Shopify doesn't update that customer to be subscribed to marketing on the second order.
6. Because the user is still deemed to be opted out of marketing, Shopify passes this information to Mailchimp as unsubscribed; if they don't complete the checkout, they would be marked as transactional.

The only workaround we can advise is to resubscribe the customer via the Shopify admin manually. This action will POST a customer update to Mailchimp with the correct subscriber status to your Audience.

Thanks again for the feedback, but please understand the unsubscribe behavior is not because of ShopSync specifically. Because of the bug, any app listening to a customer update from Shopify would pass the wrong information at this point on the customer's marketing status.

We don't have visibility into Shopify's product release or bug fix roadmap, but I'm happy to reach back out directly when this issue is patched. In the interim, please let us know if there's anything else we can do to help.

**UPDATE**
Shopify has notified us that this issue has been resolved with previous customers as noted above. They will no longer be unsubscribed in this scenario. We have tested ourselves and is working as expected.

Hi there, would it be possible for you to reach out to the customer support team to discuss the issue you're experiencing? We do not have a record of questions from your store and we would be happy to work through any issues you're experiencing. There can be valid reasons why subscribers aren't being subscribed, e.g. customers don't subscribe to marketing at checkout, use checkout methods like Shop Pay, PayPal, etc. that don't currently allow customers to opt-in to marketing, etc.

We see that your site is still using our app, completed syncing today, and is processing data in real-time. We can be contacted at support@shopsync.io.

Lastly, chat is reserved for our paying customers because we have to staff real humans to answer questions. If for any reason chat isn't available and you're a Pro user, you can always browse our support docs for quick answers at https://support.shopsync.io/. Otherwise, hit us up with any initial syncing questions at no charge and we can help out.