by Mailchimp

Drive traffic and sales with easy-to-use marketing tools.

3.5 of 5 stars(438 reviews)

Increase your revenue

When you connect your Shopify store to Mailchimp, you unlock features that can help increase revenue and drive conversion.

Drive repeat purchases

Use Mailchimp’s tools to get more traffic and start building stronger relationships with your customers.

Grow your business

Bring your store and marketing data into one centralized place. This allows you the ability to understand the ROI of your marketing efforts.

About Mailchimp

Connect your store with Mailchimp

Connect your Shopify store to a Mailchimp audience in less than 60 seconds for free.

Increase your revenue potential

When you connect your Shopify store to Mailchimp, you unlock features that can help you increase revenue and drive conversion.

Increase site traffic and drive repeat purchases

Use Mailchimp tools to get more traffic and start building stronger relationships with your customers with content that means something to them.

Understand what works so you can amplify your efforts

With a connected store, your ecommerce and marketing data are in one place. This allows you to understand the ROI of your marketing efforts so you can best optimize your marketing strategy.

Trigger automations

Use Mailchimp’s Customer Journey Builder to automate your customer’s journey and deliver relevant content based on behavior. Remind customers about abandoned carts, win back lapsed customers, and follow up after the sale.

Recommend products

Generate recommended products based on a customer’s past purchase history.

Sync merge tags and segment customers

Map the Shopify information you want to sync with Mailchimp. Track and segment customers based on transaction details and purchase frequency.

Use subscription pop-ups

Embed a pop-up form that converts your website visitors to subscribers.

Personalize your marketing

Create custom segments or choose from Mailchimp's pre-built ones to market smarter. Target segments with your own personalized messages, welcome new subscribers, reward repeat buyers, or incentivize customers to return.

Media gallery


External charges may apply. These charges are billed by the external provider and won’t appear on your Shopify invoice.


Free to install

Up to 2,000 contacts

  • Email
  • Marketing CRM
  • Creative Assistant
  • Sign Up Forms
  • Landing Pages
  • Social posting
  • Facebook ads
  • Instagram ads
  • Postcards
  • Domains
  • & more



Up to 50,000 contacts

  • Everything in Free, plus:
  • Email Templates
  • Multi-Step Journeys
  • Custom Branding
  • A/B Testing
  • 24/7 Email & Chat Support
  • *Starts at 9.99



Up to 100,000 contacts

  • Everything in Essentials, plus:
  • Customer Journey Builder
  • Send Time Optimization
  • Behavioral Targeting
  • Custom Templates
  • *Starts at $14.99



Up to 200,000 contacts

  • Everything in Standard, plus:
  • Advanced Segmentation
  • Multivariate Testing
  • Unlimited Seats & Role-Based Access
  • Phone Support
  • *Starts at $299

* All charges are billed in USD.
** Recurring charges, including monthly or usage-based charges, are billed every 30 days.

3.5 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.

  • 5 of 5 stars
    64% of ratings are 5 stars
  • 4 of 5 stars
    8% of ratings are 4 stars
  • 3 of 5 stars
    6% of ratings are 3 stars
  • 2 of 5 stars
    4% of ratings are 2 stars
  • 1 of 5 stars
    18% of ratings are 1 stars

Most recent reviews

GNL Footwear

I've been using MailChimp and the ShopSync app which MailChimp now bought. Having problems with high abuse complaints, although I have no idea how that is possible since we are a small company that follows all the strict guidelines. Then for some reason customers are not syncing correctly. People who have unsubscribed can't resubscribe. It's a mess. People seem to be giving a lot of praise to Klavyio. I am really disappointed and upset with MaiChimp.

Twinkled T

Do not download and DELETE this app from your Shopify store immediately. They have resubscribed thousands of customers ranging back from 5+ years ago who have unsubscribed from my emails. Upon emailing them about it and asking them to call me immediately, they informed me that phone calls are only for premium plans. WHAT? Had to delete it immediately, and continue to apologize to thousands of customers.

Everly Rings

We lost 18,000 Mailchimp Subscribers when we updated our Mailchimp App. Have contacted multiple Mailchimp customer service teams and have yet to find a solution.

Developer reply

November 22, 2021

Hi Everly Rings, not sure if you've seen some of the other recent replies to reviews, but, did you have the old (Legacy) Mailchimp for Shopify app installed previously? If so, and it was deleted recently, that would've caused data to be "deleted" in Mailchimp. We realize the inconvenience and frustration this has caused and have made an update to the legacy application to eliminate this behavior going forward.

The good news is that resyncing your store should fix any missing data. We'll grab your customer's order information and opt-in preference and sync them with your Audience. Follow this guideline for set up: Please reach out to our support team anytime if you see anything different after a resync is completed and we will be happy to help!