by Mailchimp

Drive traffic and sales with easy-to-use marketing tools.

3.8 of 5 stars(427 reviews)

Increase your revenue

When you connect your Shopify store to Mailchimp, you unlock features that can help increase revenue and drive conversion.

Drive repeat purchases

Use Mailchimp’s tools to get more traffic and start building stronger relationships with your customers.

Grow your business

Bring your store and marketing data into one centralized place. This allows you the ability to understand the ROI of your marketing efforts.

About Mailchimp

Connect your store with Mailchimp

Connect your Shopify store to a Mailchimp audience in less than 60 seconds for free.

Increase your revenue potential

When you connect your Shopify store to Mailchimp, you unlock features that can help you increase revenue and drive conversion.

Increase site traffic and drive repeat purchases

Use Mailchimp tools to get more traffic and start building stronger relationships with your customers with content that means something to them.

Understand what works so you can amplify your efforts

With a connected store, your ecommerce and marketing data are in one place. This allows you to understand the ROI of your marketing efforts so you can best optimize your marketing strategy.

Trigger automations

Use Mailchimp’s Customer Journey Builder to automate your customer’s journey and deliver relevant content based on behavior. Remind customers about abandoned carts, win back lapsed customers, and follow up after the sale.

Recommend products

Generate recommended products based on a customer’s past purchase history.

Sync merge tags and segment customers

Map the Shopify information you want to sync with Mailchimp. Track and segment customers based on transaction details and purchase frequency.

Use subscription pop-ups

Embed a pop-up form that converts your website visitors to subscribers.

Personalize your marketing

Create custom segments or choose from Mailchimp's pre-built ones to market smarter. Target segments with your own personalized messages, welcome new subscribers, reward repeat buyers, or incentivize customers to return.

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3.8 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.

  • 5 of 5 stars
    65% of ratings are 5 stars
  • 4 of 5 stars
    8% of ratings are 4 stars
  • 3 of 5 stars
    6% of ratings are 3 stars
  • 2 of 5 stars
    4% of ratings are 2 stars
  • 1 of 5 stars
    16% of ratings are 1 stars

Most recent reviews

Mustard Seed Training

We use Mailchimp to send an email once a month to existing customers about sales and new products. We also post the same content on social media, but most of our repeat customers come from the monthly email. Returning customers now make up 30% of our orders! We have a small enough audience that we are still on the FREE plan, and the ROI on the time makes it very worthwhile. We have had no problems with the Shopify-Mailchimp integration in two years. Definitely will be worth it to get a paid plan with scheduled emails and customer segmentation once we get big enough.

Lil Lady Shoes

Great with Mailchimp. I'm just not able to get one feature working with mailchimp. I will definitely recommend to a friend.


In my 2 decades of working in/around Technology platforms and companies, I have never come across one with such lack of customer support as this one. No one ever responses real time (or close) to chat. Email, you are lucky if you get a response and if you do, you are paying pro to get links sent to you for the free articles. One thing we needed with synching our emails was to move our tags to group of our emails. Tags will not come over and there is ZERO SUPPORT EVEN IF YOU PAY. Nightmare - just stay away. Might even need to reconsider MailChimp for recommending this as a tool to use!

Developer reply

October 11, 2021

Hi TheChaiBox, our apologies if you had trouble getting in touch with us. We've looked through our help inbox and we don't have any record of a note or missed chat.

You can always reach us at and we're happy to help with basic syncing issues or answer general questions. For tags, we've got an easy to understand guide in our knowledge base we can send your way.

Please get in touch with us so we can get you fixed up.