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MailChimp® Email Marketing: Abandoned Cart, Win-Back, & Post-Purchase Campaigns

MailChimp® Email Marketing: Abandoned Cart, Win-Back, & Post-Purchase Campaigns

Developed by MailChimp

632 reviews
Price: Custom More info
  • Connect your Shopify store with your MailChimp account (for free).
  • Automatically add customers and their purchase data to MailChimp.
  • Create targeted abandoned cart, email marketing, win-back, and post-purchase email campaigns based on buying behavior.

Getting started is easy

Streamline your email marketing workflow. Integrate your store with MailChimp.

  1. Sign up for a MailChimp account.

  2. Create a list in MailChimp (1 list per store, please).

  3. Install MailChimp for Shopify to your Shopify store.

You'll have the power to:

  1. Sync list and purchase data.

  2. Create abandoned cart automation workflows, eliminate shopping cart abandonment, win back lapsed customers, and follow up post-purchase.

  3. Showcase product recommendations.

  4. Segment based on purchase history and track your VIPs.

  5. View your results and measure ROI.

  6. Grow your audience and sell more stuff with Facebook Ad Campaigns in MailChimp (New)

Add customers automatically to MailChimp

During the checkout process, Shopify asks your customers if they’re interested in receiving marketing information from your store. When a customer completes an order and agrees, MailChimp for Shopify will automatically subscribe them to your MailChimp list. Plus, your customers are added to a static segment called "Shopify Customers" so that you can easily target email campaigns only to them.

Target email campaigns based on buying behavior

MailChimp for Shopify will also relay e-commerce data to your MailChimp account, allowing you to target email campaigns based on your customers' buying behavior. Tell them about special offers and promotions, or send product recommendations to customers based on their purchases.

By enabling e-commerce link tracking on your email campaigns, MailChimp for Shopify will pick up on sales generated by your campaigns. Your campaign reports in MailChimp will contain detailed information to help you measure the ROI of your campaigns and help you optimize your email marketing strategy.

Automate email campaigns

MailChimp's automation tools, available in all paid accounts, make it easy to reach your customers and deliver the right content at the right time. And, when you connect your Shopify store, you can use one of our preset automation workflows to automatically send abandoned cart messages encouraging shoppers to complete their purchase, re-engage inactive customers with incentives and relevant product recommendations, or follow up with customers after they buy an item from your store.

Send content that matters with personalization tools

Using MailChimp's advanced segmentation tools, you can target automated campaigns based on e-commerce data, geolocation, and more.

Deliver personalized product recommendations to each customer based on their purchase history, advertise your store’s upcoming promotions, and reward your best customers. After sending, monitor MailChimp’s robust campaign reports to measure ROI, see what’s working, and learn how you can get better.

Facebook Ad Campaigns in MailChimp

Combine your email marketing efforts with Facebook ads to create an integrated marketing campaign that makes it easy to target current customers, grow your audience, and keep your messaging consistent. MailChimp Reports will tell you your ROI and how many customers you’ve acquired, along with standard metrics like cost per click.

MailChimp® Email Marketing: Abandoned Cart, Win-Back, & Post-Purchase Campaigns reviews (632)


Great functionality and best value. You cant beat it. https://riseperformance.us/


Mail done right! This is a vital aspect in our customer engagement. Thanks Chimps!!!


Excellent App, very useful and easy to use thanks!


I spent an hour trying to create a basic email newsletter from a MailChimp template. At the end of it, I don't understand how this service is so popular. Very inflexible and not at all intuitive. I deleted the app and I am searching for an alternate that is modular and relatively simple to use. I built my Shopify site from a template far more challenging than an email newsletter should ever be, so I don't understand how the MailChimp templates are so rigid and non-intuitive.


Mailchimp makes email marketing fun and easy. We were able to build a significant pre-launch subscriber list with Mailchimp.


Takes time to get acquainted with the app and set everything up, but definitely its worth it!



The MailChimp® Email Marketing: Abandoned Cart, Win-Back, & Post-Purchase is not functioning properly for me and my Shopify online store. I am using a free account right now with MailChimp. I have sent out 3 newsletters to my customer list. That went fine. However, when new newsletter subscribers sign up via my Shopify website they are not receiving the confirmation email to click on and confirm their subscription to my newsletter list.

I really wish the double opt in would work especially since MailChimp is very clear about customers confirming their subscriptions. The other problem with MailChimp is that you get no online support, only for the first 30, for the free accounts. So you have no way to know what you need to fix or what the issue is. I would gladly upgrade my plan and get the online support but I don't want to do that until I know it is working correctly.


A solid integration between Mailchimp and Shopify


An absolute must for integrating mail chimp - thanks www.TheVapourClub.com


Used to be a good product but keep dropping features without notifying customers. Twice it has happened that as a result of a dropped feature customers will not get essential instructions and not until we investigate lagging sales do we find the reason is mailchimp.

First it was the ability to segment using variants, now we can't even segment based on country so for the past 3 months our sample customers haven't been getting instructions because the segment it has been looking for isn't there.

Whenever I email them about a dropped feature the response is pretty much "Sorry you've been having trouble, we don't actually have that feature and don't have any plans to instate that but we can see how it could be useful."

Oh man.

I have spent hours and hours with support and emailed everyone they have trying to get things fixed but they have the worst internal communication I have ever experience. But they are always polite.

But yeah, they suck so bad and I am desperate for an alternative and should have moved years ago if it wasn't for the procrastination due to the huge amount of work in front of me to move everything over.


MailChimp for Shopify is a free application that connects your Shopify store to your MailChimp account. You can send 12,000 emails to 2,000 subscribers for free each month using MailChimp. For lists of more than 2,000 people, try MailChimp's monthly or pay-as-you-go pricing plans: http://mailchimp.com/pricing/




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