Streamline your email marketing workflow by integrating your store with MailChimp!
During the checkout process, Shopify asks your customers if they are interested in receiving marketing information from your store. When a customers completes an order at your store and has agreed to marketing, MailChimp for Shopify will automatically subscribe them to your MailChimp list. In addition, your customers are added to a static segment called "Shopify Customers", so that you can easily target email campaigns to only your customers.
MailChimp for Shopify will also relay e-commerce data to your MailChimp account, allowing you to target email campaigns based on your customers' buying behavior. Tell your customers about special offers and promotions, or send product recommendations to customers based on their purchases. The possibilities are endless.
By enabling e-commerce link tracking tracking on your email campaigns, MailChimp for Shopify will pick up on sales generated by your campaigns. Your campaign reports in MailChimp will contain detailed information to help you measure the ROI of your campaigns and help you optimize your email marketing strategy.
MailChimp's automation tools make it easy to reach your customers and deliver the right content at the right time. And, when you connect your Shopify store, you can use one of our preset Automation workflows to automatically send abandoned cart messages encouraging shoppers to complete their purchase, re-engage inactive customers with incentives and relevant product recommendations, or follow-up with customers after they buy an item for your store.
By using MailChimp's advanced segmentation tools, you can target automated campaigns based on e-commerce data, geolocation, and more.
Deliver personalized product recommendations to each individual customer based on their purchase history, advertise your store’s upcoming promotions, reward your best customers and more. After sending, monitor MailChimp’s robust campaign reports to measure ROI, see what’s working, and learn how you can get better.