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Developed by MailChimp

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  • MailChimp for Shopify is a free application that connects your Shopify store with your MailChimp account.
  • Customers and their purchase data automatically added to MailChimp.
  • Create targeted email campaigns based on buying behavior.

Getting Started Is Easy

Streamline your email marketing workflow by integrating your store with MailChimp!

  1. Signup for a MailChimp account.

  2. Create a list in MailChimp (one list per store, please).

  3. Install MailChimp for Shopify to your Shopify store.

You’ll have the power to:

  1. Sync list and purchase data

  2. Create abandoned cart Automation workflows

  3. Send product recommendations

  4. Segment based on purchase history

  5. View your results and measure ROI

Customers automatically added to MailChimp

During the checkout process, Shopify asks your customers if they are interested in receiving marketing information from your store. When a customers completes an order at your store and has agreed to marketing, MailChimp for Shopify will automatically subscribe them to your MailChimp list. In addition, your customers are added to a static segment called "Shopify Customers", so that you can easily target email campaigns to only your customers.

Target email campaigns based on buying behavior

MailChimp for Shopify will also relay e-commerce data to your MailChimp account, allowing you to target email campaigns based on your customers' buying behavior. Tell your customers about special offers and promotions, or send product recommendations to customers based on their purchases. The possibilities are endless.

By enabling e-commerce link tracking tracking on your email campaigns, MailChimp for Shopify will pick up on sales generated by your campaigns. Your campaign reports in MailChimp will contain detailed information to help you measure the ROI of your campaigns and help you optimize your email marketing strategy.

Automate email campaigns with automated workflows

MailChimp's automation tools make it easy to reach your customers and deliver the right content at the right time. And, when you connect your Shopify store, you can use one of our preset Automation workflows to automatically send abandoned cart messages encouraging shoppers to complete their purchase, re-engage inactive customers with incentives and relevant product recommendations, or follow-up with customers after they buy an item for your store.

Send content that matters with MailChimp's Personalization tools

By using MailChimp's advanced segmentation tools, you can target automated campaigns based on e-commerce data, geolocation, and more.

Deliver personalized product recommendations to each individual customer based on their purchase history, advertise your store’s upcoming promotions, reward your best customers and more. After sending, monitor MailChimp’s robust campaign reports to measure ROI, see what’s working, and learn how you can get better.


Check out MailChimp's Knowledge Base to learn more about MailChimp for Shopify or
send us a note
for more information

MailChimp reviews (601)


MailChimp is fantastic! We're currently using the free version, and look forward to the day that business growth necessitates an upgrade :) We have enjoyed the ability to track campaign performance through the report feature and have been pleased with the ease of designing highly functional, professional email templates. Seamless integration with Shopify and highly customizable subscriber sign up features. Highly recommended!


I have a newly started e-commerce and used this along with a promotional code for new customers which immediately improved my sales and collected some email addresses.


Some details on the template are pretty hard to customize to the one that we wished to achieve. Other than that, it is good.


Great when it works. I had complaints from customers who were unable to close the subscriber popup window. I uninstalled Mailchimp and it was still showing in my preview and did not close when clicking on the "X". I also had an issue with it not working with another app last week - the app stated that there was a problem with Mailchimp that they were aware of. Not good enough.


This has been awesome for me. Loads of different styles to choose from, really easy to use. Its gotten me plenty of sales on my pool pumps, filters, heaters, chlorinators and covers at www.perthpoolprofessionals.com.au


I find MailChimp so practical for my business!

Incredibly easy to set up and send out newsletters and it's great that it is integrated with my Shopify and I can also connect it with Privy to capture even more sign-ups.

Great app.


A very solid app from MailChimp - definitely worth using - especially for new shops with smaller customer base (when one can use MailChimp free tier).

Made our life at http://www.lumihk.com much more easier with email campaigns.


Helps gather email addresses as advertised


Works well. Test it on https://newloops.com


Highly recommend! Does what it says it will, great in assisting in automation, good integrations, and solid designs! Thanks :)


MailChimp for Shopify is a free application that connects your Shopify store to your MailChimp account. You can send 12,000 emails to 2,000 subscribers for free each month using MailChimp. For lists of more than 2,000 people, try MailChimp's monthly or pay-as-you-go pricing plans: http://mailchimp.com/pricing/




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