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Developed by MailChimp

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  • MailChimp for Shopify is a free application that connects your Shopify store with your MailChimp account.
  • Customers and their purchase data automatically added to MailChimp.
  • Create targeted email campaigns based on buying behavior.

Getting Started Is Easy

Streamline your email marketing workflow by integrating your store with MailChimp!

  1. Signup for a MailChimp account.

  2. Create a list in MailChimp (one list per store, please).

  3. Install MailChimp for Shopify to your Shopify store.

You’ll have the power to:

  1. Sync list and purchase data

  2. Create abandoned cart Automation workflows

  3. Send product recommendations

  4. Segment based on purchase history

  5. View your results and measure ROI

Customers automatically added to MailChimp

During the checkout process, Shopify asks your customers if they are interested in receiving marketing information from your store. When a customers completes an order at your store and has agreed to marketing, MailChimp for Shopify will automatically subscribe them to your MailChimp list. In addition, your customers are added to a static segment called "Shopify Customers", so that you can easily target email campaigns to only your customers.

Target email campaigns based on buying behavior

MailChimp for Shopify will also relay e-commerce data to your MailChimp account, allowing you to target email campaigns based on your customers' buying behavior. Tell your customers about special offers and promotions, or send product recommendations to customers based on their purchases. The possibilities are endless.

By enabling e-commerce link tracking tracking on your email campaigns, MailChimp for Shopify will pick up on sales generated by your campaigns. Your campaign reports in MailChimp will contain detailed information to help you measure the ROI of your campaigns and help you optimize your email marketing strategy.

Automate email campaigns with automated workflows

MailChimp's automation tools make it easy to reach your customers and deliver the right content at the right time. And, when you connect your Shopify store, you can use one of our preset Automation workflows to automatically send abandoned cart messages encouraging shoppers to complete their purchase, re-engage inactive customers with incentives and relevant product recommendations, or follow-up with customers after they buy an item for your store.

Send content that matters with MailChimp's Personalization tools

By using MailChimp's advanced segmentation tools, you can target automated campaigns based on e-commerce data, geolocation, and more.

Deliver personalized product recommendations to each individual customer based on their purchase history, advertise your store’s upcoming promotions, reward your best customers and more. After sending, monitor MailChimp’s robust campaign reports to measure ROI, see what’s working, and learn how you can get better.


Check out MailChimp's Knowledge Base to learn more about MailChimp for Shopify or
send us a note
for more information

MailChimp reviews (639)


Have always used mailchimp and think its the best email program out there hands down. We just received an email about the ecommerce upgrades for abandoned carts and may consider upgrading when we have a larger customer base.


This is Bananas! What can I say, it's awesome!


superb functionality


Quite disappointed. Have been having so many issues with the automation flow. Had to remove someone from it and of course, thats impossible without a hacker to code requests into the API. Great. Did you bother to open shopify? They have a button next to a subscriber...this seems such a basic feature that whoever did the concept for automation must have really not considered user experience a factor. Good job people.


Great app for our skincare and hair care products allowing us to stay in touch with customers.


Makes my email marketing so much easier


MailChimp is the perfect solution for my small one-man shop! I love the free features and the diversity of templates. I can also customize to my heart's content. Thank you!


I don't know why I didn't install this app sooner. It's a huge life saver


Great app.


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So far, so good. The basics are relatively simple and I am gradually becoming more adept at the advanced features.


MailChimp for Shopify is a free application that connects your Shopify store to your MailChimp account. You can send 12,000 emails to 2,000 subscribers for free each month using MailChimp. For lists of more than 2,000 people, try MailChimp's monthly or pay-as-you-go pricing plans: http://mailchimp.com/pricing/




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