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MailChimp for Shopify

MailChimp for Shopify

Developed by MailChimp

774 reviews
Price: Custom More info
  • Connect your Shopify store with your MailChimp account (for free).
  • Automatically add customers and their purchase data to MailChimp.
  • Create powerful automations, targeted emails, and ad campaigns to personalize your marketing, sell more stuff, and grow your business.

Getting started is easy

Streamline your email marketing workflow. Integrate your store with MailChimp.

  1. Sign up for a MailChimp account.

  2. Create a list in MailChimp (1 list per store, please).

  3. Connect your store by installing MailChimp for Shopify to your Shopify store.

You'll have the power to:

  1. Sync list and purchase data.

  2. Set up marketing automations to remind customers about items they left in their cart or viewed on your site, win back lapsed customers, and follow up post-purchase. (Now available for free accounts!)

  3. Showcase product recommendations.

  4. Track and segment customers based on purchase history and purchase frequency.

  5. View detailed data on your marketing performance in your MailChimp Dashboard.

  6. Grow your audience and sell more stuff with Facebook and Instagram Ad Campaigns in MailChimp (New!)

  7. In one click embed a pop-up form that converts your website visitors to subscribers (New!)

  8. Add discount codes created in Shopify to your emails and automations with a Promo Code content block (New!)

Add customers automatically to MailChimp

During the checkout process, Shopify asks your customers if they’re interested in receiving marketing information from your store. When a customer completes an order and agrees, MailChimp for Shopify will automatically subscribe them to your MailChimp list.

Target email campaigns based on buying behavior

MailChimp for Shopify will also relay e-commerce data to your MailChimp account, allowing you to target email campaigns based on your customers' buying behavior. Tell them about special offers and promotions, or send product recommendations to customers based on their purchases.

By enabling e-commerce link tracking on your email campaigns, MailChimp for Shopify will pick up on sales generated by your campaigns. Your campaign reports in MailChimp will contain detailed information to help you measure the ROI of your campaigns and help you optimize your email marketing strategy.

Automate email campaigns

MailChimp's powerful marketing automation tools, now available to free accounts, make it easy to reach your customers and deliver the right content at the right time. When you connect your Shopify store, you can use one of our preset automation workflows to automatically send abandoned cart messages encouraging shoppers to complete their purchase, follow up with your customers that visited your site with retargeting emails, re-engage inactive customers with incentives and relevant product recommendations, or reach out to customers after they buy an item from your store.

Send content that matters with personalization tools

Using MailChimp's advanced segmentation tools, you can target automated campaigns based on e-commerce data, geolocation, and more.

Deliver personalized product recommendations to each customer based on their purchase history, advertise your store’s upcoming promotions, and reward your best customers. After sending, monitor MailChimp’s robust campaign reports to measure ROI, see what’s working, and learn how you can get better.

Facebook Ad Campaigns in MailChimp

Combine your email marketing efforts with Facebook ads to create an integrated marketing campaign that makes it easy to target current customers, grow your audience, and keep your messaging consistent. MailChimp Reports will tell you your ROI and how many customers you’ve acquired, along with standard metrics like cost per click.

MailChimp for Shopify reviews

774 reviews
  1. 5 stars (619 reviews)
  2. 4 stars (48 reviews)
  3. 3 stars (15 reviews)
  4. 2 stars (20 reviews)
  5. 1 star (72 reviews)

We at https://www.manemanagement.com love mailchimp! Thanks!


Not sure why some comments say it was too hard. I found it very straight forward to use - I give it 4 bananas because there's always room for improvement.


Does not integrate properly with Shopify. Counts every sale as DOUBLE in the MailChimp reports per campaign. MailChimp support offers no solution for the issue has basically said I had to deal with it and they don't know how to fix it. Terrible customer service. I also don't believe MailChimp accurately tracks the click-throughs, purchase and/or activity of the users per campaign, etc.


From google:

While the page looks like it loads just fine, there are two elements (scripts) of the page which are returning 403 errors. This is telling any bot that crawls the page that a part of the page is broken. Even if our policy team were to manually approve the ads, they would get disapproved by our automated system as soon as it reviewed the page. I would suggest reaching out to your web developer to have them resolve these two issues on the page.

From my theme developer:

It appears these errors may be generated from the "MailChimp for Shopify" app in your storefront which is controlled by Shopify. Unfortunately, we do not have the ability to alter the scripts integrated into the app, therefore, I would suggest reaching out to Shopify Support found here https://help.shopify.com/questions for further assistance and information regarding these issues. Alternatively, you can remove this app from your storefront to resolve these conflicts.


MailChimp is great and so is Shopify but this integration is not.
It should be a no-brainer to send basic customer details to your MailChimp list (such as address) or Customer Tags so that you can more effectively segment your campaigns.
Instead, I need to download my customers from Shopify with their details and then upload the list update to MailChimp manually before I send every campaign.


Ok so this product is actually not too bad, but it does take some learning like everything else. It's not that intuitive but it is free after all and gets the job done!


Good integration! It makes us to promote email campaign really convenient. High recommended.


MailChimp and Shopfiy go hand in hand. A must have for people looking to segment customers and send better emails at the right time.



My go-to App for email marketing! Very easy to use and has a simple interface. Definitely recommend this for anyone in eCommerce.


Great app. It has helped Kulor Cases get in touch with customers and to get feedback from them.


MailChimp for Shopify is a free application that connects your Shopify store to your MailChimp account. You can send 12,000 emails to 2,000 subscribers for free each month using MailChimp. For lists of more than 2,000 people, try MailChimp's monthly or pay-as-you-go pricing plans: http://mailchimp.com/pricing/




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