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MailChimp® Email Marketing: Abandoned Cart, Win-Back, & Post-Purchase Campaigns

MailChimp® Email Marketing: Abandoned Cart, Win-Back, & Post-Purchase Campaigns

Developed by MailChimp

669 reviews
Price: Custom More info
  • Connect your Shopify store with your MailChimp account (for free).
  • Automatically add customers and their purchase data to MailChimp.
  • Create targeted abandoned cart, win-back, and post-purchase email campaigns based on buying behavior.

Getting started is easy

Streamline your email marketing workflow. Integrate your store with MailChimp.

  1. Sign up for a MailChimp account.

  2. Create a list in MailChimp (1 list per store, please).

  3. Install MailChimp for Shopify to your Shopify store.

You'll have the power to:

  1. Sync list and purchase data.

  2. Create abandoned cart automation workflows, eliminate shopping cart abandonment, win back lapsed customers, and follow up post-purchase.

  3. Showcase product recommendations.

  4. Segment based on purchase history and track your VIPs.

  5. View your results and measure ROI.

Add customers automatically to MailChimp

During the checkout process, Shopify asks your customers if they’re interested in receiving marketing information from your store. When a customer completes an order and agrees, MailChimp for Shopify will automatically subscribe them to your MailChimp list. Plus, your customers are added to a static segment called "Shopify Customers" so that you can easily target email campaigns only to them.

Target email campaigns based on buying behavior

MailChimp for Shopify will also relay e-commerce data to your MailChimp account, allowing you to target email campaigns based on your customers' buying behavior. Tell them about special offers and promotions, or send product recommendations to customers based on their purchases.

By enabling e-commerce link tracking on your email campaigns, MailChimp for Shopify will pick up on sales generated by your campaigns. Your campaign reports in MailChimp will contain detailed information to help you measure the ROI of your campaigns and help you optimize your email marketing strategy.

Automate email campaigns

MailChimp's automation tools make it easy to reach your customers and deliver the right content at the right time. And, when you connect your Shopify store, you can use one of our preset automation workflows to automatically send abandoned cart messages encouraging shoppers to complete their purchase, re-engage inactive customers with incentives and relevant product recommendations, or follow up with customers after they buy an item from your store.

Send content that matters with personalization tools

Using MailChimp's advanced segmentation tools, you can target automated campaigns based on e-commerce data, geolocation, and more.

Deliver personalized product recommendations to each customer based on their purchase history, advertise your store’s upcoming promotions, and reward your best customers. After sending, monitor MailChimp’s robust campaign reports to measure ROI, see what’s working, and learn how you can get better.

MailChimp® Email Marketing: Abandoned Cart, Win-Back, & Post-Purchase Campaigns reviews (669)


MailChimp is great! Extremely user friendly experience way to create custom emails, build and utilize templates, and they have useful dashboard for understanding the data you get from a mail send.

Big help!



Love this app, why did I pay constant contact $35 every month for years? Ha, I did not know about this free app!


Works well for us


MailChimp Support was on past midnight my time when I needed help! now that is a service worth to pay for! Besides all the easy features to implement, what is there more to ask? 5 STARS all the way!


First time we used it, they suspended our account claiming we were abusing it. All our email subscribers had been confirmed. Never again. This app will make your business look like idiots.


Great App! Excited about the potential!


Love it. We use it at https://www.anaklaro.com


We're currently using this just to pull any new customers or signups into an address book. The abandoned cart automation and other features are something we'd love to use in the future just can't justify it at the moment :(


Great App. Love the ease to install and it's great functionality.
Check it on my store www.devnaagri.com


After the initial review a few years back, we tried this app again. I'm afraid to say that there are far too many bugs to make it worthwhile. The integration only semi-works. If you 'send' a collection to Mailchimp to build an email, it doesn't build the links correctly (just links to https://products/...). So, if a customer clicks an image, they simply get an error on 50% of products. Even their support said they have seen it before but couldn't remember how to fix it, and never came back to us. Great. In short, the integration between Mailchimp and Shopify isn't that great, and to continue avoiding errors, I would suggest manual movement of data. Shame really.

Original Review:
Using this app caused (according to Shopify themselves) our customer records to be amended. It altered the customer option to 'agree to marketing, or not' - and set them all to agreed! Obviously this has huge data protection implications, and could have landed us in a lot of legal trouble. For that reason we have removed this app and had to spend half a day correcting our customer accounts on Shopify. I'm extremely annoyed about the work this app has caused our company, but also about the lack of response from Shopify support (i.e. sounds like the app playing up, we'll look in to it).


MailChimp for Shopify is a free application that connects your Shopify store to your MailChimp account. You can send 12,000 emails to 2,000 subscribers for free each month using MailChimp. For lists of more than 2,000 people, try MailChimp's monthly or pay-as-you-go pricing plans: http://mailchimp.com/pricing/




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