Metafields has been a staple addon for our business needs at AwesomeDrinks (as the demo video shows), it gives us the ability to build information for product video's, allows us to write general tweaks/scripts around product "variables" within specific products, list product ingredients without having to manage them in the "Description" of the product and product dimensions. This then allows us to move them around the template without having to be restricted to wherever the theme designer stuffed the text descriptions.
Metafields basically gives me the power to do what I want to make my business look better, act better, and convert more sales because of those benefits.
Lolli Mobile Accessories
The app works great, great improvements in usability over the previous version. For anyone wanting to take shopify to the next level this is a must have app. I use it to store meta data allowing custom made functions to call this data giving me the flexibility to make anything happen in shopify. We all know that limitations with shopify which make it great for anyone starting a store but for the people who want to make a more robust experience metafields2 pretty makes shopify limited only by your imagination.
Gift A Feast
The Gift A Feast website would not be possible without the Metafields app! We need to be able to detail contents of our gift baskets and introduce customers to our artisan producers and metafields have been the solution.
Zimidi | Key West's Most Innovative Web Designer
Metafields 2... What would we do without you? With this release, Joe has taken an indispensable Shopify app and made it even better. Many unique customizations of your store are possible when you save data in metafields. This app makes it easy to create these fields, store data in them, and change it later. What's more, Joe is a hands-on developer who is responsive to his customer's feedback. A must have for any serious Shopify store.
Casa do Codigo
The app works great and the new version has an easy interface. With some creativity you can do tons of customizations in your store with the metafields. In our case we add some custom fields for books information and adapted our templates to display these informations in a proper manner.
We use metafields extensively in our theme. This app makes it easy and convenient to manage that data. For example, we use metafield data to communicate lead times for out-of-stock products. Other uses might be country of origin, or special handling instructions, or a quote from a happy customer. If you need to go beyond the basics, this app is highly recommended. Been using it since 1.0 very happily.
Awesome App! You cannot develop or run a store without this. 5 stars from me :)