Microsoft Channel

Name: Microsoft Channel
Brand: Microsoft
Rating: 3.2 (316 reviews)

Pricing: Free to install. Additional charges may apply.
Rating: 3.2 (316)
Developer: Microsoft

Easily reach millions of new consumers and grow your business with Microsoft Advertising.

With the Microsoft Channel app, Shopify merchants can now easily connect with millions of people at the intersection of work and life on the Microsoft Search Network and Microsoft Audience Network. The onboarding is simple, allowing you to showcase your products using paid and free listings and connect with consumers who are more likely to make a purchase online. With free listings, you are automatically able to show on the Microsoft Bing Shopping tab and the Microsoft Start Shopping tab.

Grow your business with a large valuable audience
Showcase your products with free and paid listings
Ensure your success with real time reporting

Popular with stores like yours: Based in United States

Languages

English

Works with

Checkout
Shopify Admin

Pricing

Choose the plan that best fits your business.

Free

Free to install

You set your daily campaign budget. Ad spend is billed directly through your Microsoft Advertising account.

All charges are billed in USD.

Reviews (316)

Overall rating

3.2

Counts per rating level

55% of ratings are 5 stars
175
10% of ratings are 4 stars
33
3% of ratings are 3 stars
8
3% of ratings are 2 stars
10
28% of ratings are 1 stars
90

All reviews

February 12, 2026

LOLz Just got an email asking me to write a review as I am a top user. Seriously a top user? I have had it for a couple years now and not a single sale from it. Glad it's a set it and forget it app. Microsoft is such a joke.

Neon Vintage

United States

About 2 years using the app

Microsoft replied February 13, 2026

We appreciate your feedback, and we are sorry about these negative experiences with our app. Please allow us another opportunity to assist you with this issue by reaching out to us at msftadsappsupport@microsoft.com. We are committed to helping you get set up to run your ads with Microsoft Advertising.

April 11, 2024

Tried unsuccessfully to add a payment method. Used valid information for an active card but it was consistently rejected for not containing valid information. After trying a few times I saw that my account had been suspended for Violation of Egregious Policy.
Ridiculous waste of time although I probably should be happy. A process that starts this screwed up is not promising at all. Don't waste your time.

Slow Turnin Vinyl

United States

About 2 hours using the app

Microsoft replied April 15, 2024

Thank you for your feedback. We apologize for the negative experience you have had when using our app. Please don't hesitate to reach out to us at msftadsappsupport@microsoft.com if you continue to have issues when using our app.

August 8, 2023

DO NOT USE! MY ACCOUNT WAS BLOCKED AFTER INSTALLING THIS APP! Saw some traction come in from Bing so figured I would check out the Channel. Set up my Microsoft ad account and then connected them. 5 days later checked out how the $50 per day budget was progressing, but upon logging in the account is "closed" and they cant tell me why. Kind of crazy but there are many other apps that I can spend my ad revenue with. - Mid-sized store we ship about 250+ orders per day. On advanced about to upgrade to Plus

AmericanBubbleBoy

United States

12 days using the app

Microsoft replied August 9, 2023

Thank you for your feedback. We are sorry to hear you are having problems and we would like to help you fix this issue. Please contact our Microsoft Advertising Support team at msftadsappsupport@microsoft.com so we can investigate this.