Microsoft Channel

Microsoft Channel

Pricing
Free to install. Additional charges may apply.
Popular with stores like yours
Based in United States
Rating
4.0 (322)
Developer
Microsoft

Easily reach millions of new consumers and grow your business with Microsoft Advertising.

With the Microsoft Channel app, Shopify merchants can now easily connect with millions of people at the intersection of work and life on the Microsoft Search Network and Microsoft Audience Network. The onboarding is simple, allowing you to showcase your products using paid and free listings and connect with consumers who are more likely to make a purchase online. With free listings, you are automatically able to show on the Microsoft Bing Shopping tab and the Microsoft Start Shopping tab.

With the Microsoft Channel app, Shopify merchants can now easily connect with millions of people at the intersection of work and life on the Microsoft Search Network and Microsoft Audience Network. The onboarding is simple, allowing you to showcase your products using paid and free listings and connect with consumers who are more likely to make a purchase online. With free listings, you are automatically able to show on the Microsoft Bing Shopping tab and the Microsoft Start Shopping tab. more
  • Grow your business with a large valuable audience
  • Showcase your products with free and paid listings
  • Ensure your success with real time reporting
Popular with stores like yours
Based in United States

Languages

English

Works with

Pricing

Free

Free to install

You set your daily campaign budget. Ad spend is billed directly through your Microsoft Advertising account.

All charges are billed in USD.

Reviews (322)

Overall rating
4
Counts per rating level
  • 59% of ratings are 5 stars
  • 11% of ratings are 4 stars
  • 4% of ratings are 3 stars
  • 2% of ratings are 2 stars
  • 24% of ratings are 1 stars
What merchants think

Feedback submitted

Merchants praise this app for its easy installation and user-friendly interface, alongside responsive customer support. It integrates seamlessly with Shopify, enhancing advertising with less competition and higher visibility. Features like efficient product sync and campaign management streamline operations. Additionally, the availability of educational resources, such as the Microsoft Advertising Certified Professional Course, is highly valued for improving e-commerce and advertising skills.

November 3, 2025

Extremely frustrating. I signed up for Microsoft Ads using the 'Sign up with Google' link, but the Shopify app DOES NOT allow you to 'Sign in with Google' - it simply says the account doesn't exist.

WARNING TO READERS: DO NOT sign up for Microsoft Ads using your Google account! You'll end up in an endless conversion with support reps who don't understand the issue and don't even have the permissions to fix it.

Hardcore Catholics
United States
2 days using the app
Microsoft replied November 4, 2025

We appreciate your feedback, and we are sorry about these negative experiences with our app. Please allow us another opportunity to assist you with this issue by reaching out to us at msftadsappsupport@microsoft.com. We are committed to helping you get set up to run your ads with Microsoft Advertising.

December 8, 2025

Product Last Sync Status = "Failed - Internal Error".

Nutmeg Games
United States
Over 3 years using the app
Microsoft replied December 9, 2025

We appreciate your feedback, and we are sorry about these negative experiences with our app. Please allow us another opportunity to assist you with this issue by reaching out to us at msftadsappsupport@microsoft.com. We are committed to helping you get set up to run your ads with Microsoft Advertising.

December 22, 2025

Microsoft channel has been a pain at this point because it is very difficult to integrate the app and install it on Shopify for use. I tried installing it and uninstalling it over and over again to see if it continues to work. It FAILS EVER TIME with an error "Error loading accounts: Request failed with status code 400" I tried fixing it over and over again, but it never works. On top of that it WILL NOT INTERGRATE WITH THE SIMPROSYS APP. Because it somewhat cannot find my advertising account. I'm at that point of giving up and moving on. MICROSOFT HAS FAILED. And I think it is due to the fact that it will not integrate with GOOGLE ACCOUNTS. You guys need to do better because you are wasting people's time and their money.

Omni Tech Vault
United States
About 1 hour using the app

Support

App support provided by Microsoft.

Developer

Microsoft

One Microsoft Way, Redmond, WA, 98052, US

Launched

September 30, 2019

Data access

This app needs access to the following data to work on your store. Learn why in the developer's privacy policy .

View personal data:

Customers, store owner, content providers

  • Customers

    Name, email address, phone number, physical address, geolocation, IP address, browser and operating system, browsing behavior, client ID cookie

  • Store owner

    Name, email address, phone number, physical address

  • Content providers

    Email address, IP address, browser and operating system

View and edit store data:

Customers, products, orders, marketing, store analytics, Online Store, Shopify admin

  • View customers

    Browsing behavior

  • Edit products

    Inventory, product listings, products, or collections

  • View orders

    Shipping information

  • Edit marketing

    Marketing events

  • Edit store analytics

    Pixels

  • Edit your Online Store

    Pages on your Online Store or script tags in your Online Store

  • View Shopify admin

    Legal policies

  • Edit other data

    Locales, Shopify Markets settings, or resource feedbacks

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