Microsoft Channel

Microsoft Channel

Pricing
Free to install. Additional charges may apply.
Popular with stores like yours
Based in United States
Rating
3.9 (320)
Developer
Microsoft

Easily reach millions of new consumers and grow your business with Microsoft Advertising.

With the Microsoft Channel app, Shopify merchants can now easily connect with millions of people at the intersection of work and life on the Microsoft Search Network and Microsoft Audience Network. The onboarding is simple, allowing you to showcase your products using paid and free listings and connect with consumers who are more likely to make a purchase online. With free listings, you are automatically able to show on the Microsoft Bing Shopping tab and the Microsoft Start Shopping tab.

With the Microsoft Channel app, Shopify merchants can now easily connect with millions of people at the intersection of work and life on the Microsoft Search Network and Microsoft Audience Network. The onboarding is simple, allowing you to showcase your products using paid and free listings and connect with consumers who are more likely to make a purchase online. With free listings, you are automatically able to show on the Microsoft Bing Shopping tab and the Microsoft Start Shopping tab. more
  • Grow your business with a large valuable audience
  • Showcase your products with free and paid listings
  • Ensure your success with real time reporting
Popular with stores like yours
Based in United States

Languages

English

Works with

Pricing

Free

Free to install

You set your daily campaign budget. Ad spend is billed directly through your Microsoft Advertising account.

All charges are billed in USD.

Reviews (320)

Overall rating
3.9
Counts per rating level
  • 59% of ratings are 5 stars
  • 10% of ratings are 4 stars
  • 3% of ratings are 3 stars
  • 3% of ratings are 2 stars
  • 25% of ratings are 1 stars
February 12, 2026

After resolving a couple store issues, this app has been working pretty smooth for me. It has kept everything synced in realtime without any store violations, which I appreciate.

Wade Living
United States
21 days using the app
Microsoft replied February 13, 2026

Thank you for your positive and heartwarming feedback. Please do not hesitate to reach out to us at msftadsappsupport@microsoft.com if you ever need any assistance or have any questions alongside suggestions for improvements. We will be more than happy to assist you further.

February 13, 2026

Generally good but it does not work correctly with my Firefox browser. Other than that everything is okay

MANUAL HEAVEN
United States
4 months using the app
Microsoft replied February 13, 2026

Thank you for your positive and heartwarming feedback. Please do not hesitate to reach out to us at msftadsappsupport@microsoft.com if you ever need any assistance or have any questions alongside suggestions for improvements. We will be more than happy to assist you further.

November 3, 2025

Extremely frustrating. I signed up for Microsoft Ads using the 'Sign up with Google' link, but the Shopify app DOES NOT allow you to 'Sign in with Google' - it simply says the account doesn't exist.

WARNING TO READERS: DO NOT sign up for Microsoft Ads using your Google account! You'll end up in an endless conversion with support reps who don't understand the issue and don't even have the permissions to fix it.

Hardcore Catholics
United States
2 days using the app
Microsoft replied November 4, 2025

We appreciate your feedback, and we are sorry about these negative experiences with our app. Please allow us another opportunity to assist you with this issue by reaching out to us at msftadsappsupport@microsoft.com. We are committed to helping you get set up to run your ads with Microsoft Advertising.

Support

App support provided by Microsoft.

Developer

Microsoft

One Microsoft Way, Redmond, WA, 98052, US

Launched

September 30, 2019

Data access

This app needs access to the following data to work on your store. Learn why in the developer's privacy policy .

View personal data:

Customers, store owner, blog contributors

  • Customers

    Name, email address, phone number, physical address, geolocation, IP address, browser and operating system, browsing behavior, client ID cookie

  • Store owner

    Name, email address, phone number, physical address

  • Blog contributors

    Email address, IP address, browser and operating system

View and edit store data:

Customers, products, orders, marketing, store analytics, Online Store, Shopify admin

  • View customers

    Browsing behavior

  • Edit products

    Inventory, product listings, products, collections

  • View orders

    Shipping information

  • Edit marketing

    Marketing events

  • Edit store analytics

    Pixels

  • Edit Online Store

    Online Store pages, Online Store script tags

  • View Shopify admin

    Legal policies

  • Edit other data

    Locales, Shopify Markets settings, resource feedbacks

More apps like this

3.6 out of 5 stars 4027 total reviews Free to install
Seamlessly manage your Facebook and Instagram presence
4.5 out of 5 stars 4527 total reviews Free to install
Drive sales by showcasing your products on Google and YouTube
4.8 out of 5 stars 12422 total reviews Free to install
Launch TikTok Ads and sell directly via TikTok Shop

Want to add an app?

Try Shopify free for 3 days